الصفحة 4
الصفحة 4
Hospitality marketing and consumer behavior : Creating memorable experiences
Drawing on global experiences, this new book, Hospitality marketing and consumer behavior: Creating memorable experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe. The book covers marketing research, different elements of the marketing mix, consumer feedback and recovery, technology, people aspects, and how they impact consumer experience.
High-Resolution Methods for Incompressible and Low-Speed Flows
This book covers the basic techniques for simulating incompressible and low-speed flows with high fidelity in conjunction with high-resolution methods. This includes techniques for steady and unsteady flows with high-order time integration and multigrid methods.
High Power Diode Lasers : Technology and Applications
In a very comprehensive way this book covers all aspects of high power diode laser technology for materials processing. Basics as well as new application oriented results obtained in a government funded national German research project are described in detail.
Heterocyclic Polymethine Dyes : Synthesis, Properties and Applications
Heterocyclic chemistry is the biggest branch of chemistry covering two-thirds of the chemical literature and this book covers the hot topics of frontier research summarized by reputed scientists in the field.
HDPE Geomembranes in Geotechnics
HDPE (High-density polyethylene) geomembranes are nowadays widely used for large-area liners and construction sealings in geotechnical engineering. Lining of water ponds, dams and dykes, landfill base liners and cover systems, remediation of contaminated sites, waterproof for tunnels, beneath highways and for various other civil engineering constructions are a few examples of application. The book covers all aspects of the HDPE geomembrane field: HDPE materials, geomembrane manufacture, textured geomembranes, properties, long-term performance and testing, installation and welding of geomembranes, quality assurance and control, leak detection, standards, recommendations and regulations. Various important topics are treated in detail. As part of it, the basic physical and chemical facts necessary to fully understand HDPE geomembrane properties and performance are carefully developed and explained.
Hands-On Design Patterns with Java : Learn Design Patterns That Enable the Building of Large-Scale Software Architectures
Java design patterns are reusable and proven solutions to software design problems. This book covers over 60 battle-tested design patterns used by developers to create functional, reusable, and flexible software. Hands-On Design Patterns with Java starts with an introduction to the Unified Modeling Language (UML), and delves into class and object diagrams with the help of detailed examples. You'll study concepts and approaches to object-oriented programming (OOP) and OOP design patterns to build robust applications. As you advance, you'll explore the categories of GOF design patterns, such as behavioral, creational, and structural, that help you improve code readability and enable large-scale reuse of software. You’ll also discover how to work effectively with microservices and serverless architectures by using cloud design patterns, each of which is thoroughly explained and accompanied by real-world programming solutions. By the end of the book, you’ll be able to speed up your software development process using the right design patterns, and you’ll be comfortable working on scalable and maintainable projects of any size.
Handbook on Scheduling : From Theory to Applications
This handbook covers not only in a unified approach the most important scheduling models and methods, it also put special emphasis to their relevance to practical situations. Many applications from industry and service operations management and case studies are described. Because the book offers some preliminaries concerning basic notions from discrete mathematics, it can also be used by beginners. As a consequence, the handbook is an indispensable source for a broad audience, ranging from researchers to practitioners, graduate and advanced undergraduate students in computer science/engineering, operations research, industrial and real-time engineering, management science, business administration, information systems, and applied mathematics curricula.
Handbook of Number Theory I
This handbook covers a wealth of topics from number theory, special attention being given to estimates and inequalities. As a rule, the most important results are presented, together with their refinements, extensions or generalisations. These may be applied to other aspects of number theory, or to a wide range of mathematical disciplines. Cross-references provide new insight into fundamental research.
Handbook of marketing analytics : Methods and applications in marketing management, public policy, and litigation support
Shows analytical marketing methods and their high-impact real-life applications in marketing management, Public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, While 22 case studies present thorough examples of the use of each method. Multidisciplinary in scope, This handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as : Classical and bayesian econometrics, Causality, Machine learning, Optimization, And recent advancements in conjoint analysis.
Handbook of Epidemiology
Represents a comprehensive reference source on practical epidemiology. the handbook covers a very wide spectrum of problems and is a very good reference material.bridging the gap between standard textbooks of epidemiology and publications for specialists with a narrow focus on specific areas. It reviews the key issues, methodological approaches and statistical concepts pertinent to the field for which the reader seeks a detailed overview.
Group Coordination and Cooperative Control
Group coordination and cooperative control are topics currently receiving a lot of interest. Coordinating the motion of a group of relatively simple and inexpensive agents can cover a larger operational area and achieve complex tasks exceeding the abilities of a single agent. This enables applications such as teams of robots for de-mining operations, aerospace formation flying for survey, fleets of AUVs for oceanographic mapping, and ships doing coordinated towing operations. This volume contains the contributions of the workshop. The book covers a wide range of subjects within the area of group coordination and cooperative control, and forms a valuable and up-to-date text on the newer trends in group coordination and cooperative control.
Groundwater Geochemistry : A Practical Guide to Modeling of Natural and Contaminated Aquatic Systems
Offers beginners and advanced modellers alike a minimum theoretical background and a focus on the practical solution of geochemical modeling with PHREEQC. This book covers the possibility to use PITZER equation and the CD music concept within the version of PHREEQC.
Grey information : Theory and practical applications
he book covers the latest advances in grey information and systems research, providing a state-of-the-art overview of this important field. Covering the theoretical foundation, fundamental methods and main topics in grey information and systems research, this book includes all the elementary concepts: basic principles, grey numbers and their operations, grey equations and matrices, operators of sequences and generations of grey sequences, grey incidence analysis, grey clusters and grey statistical evaluations, grey systems modeling, grey combined models, grey prediction, grey decisions, grey programming, grey input and output and grey controls, etc.
Golden gate cloning : Methods and protocols
Provides an overview of the latest protocols that cover the full range of in silico, in vitro, and in vivo approaches to help researchers plan, design, and perform Golden Gate cloning experiments. The chapters in this book cover topics such as Golden Gate cloning of standardized parts; modular DNA construct design for high-throughput Golden Gate Assembly; Golden Gate cloning of Synthetic CRISPR RNA spacer sequences; Golden Gate cloning in Actinobacteria; and YeastFab cloning of toxic genes and protein expression optimization in yeast.
Geospatial Services and Applications for the Internet
This book covers a wide spectrum of techniques, algorithms and modeling methodologies that address the challenges in service-oriented architectural design for GIS, and intelligent processing for spatial queries. This book presents in-depth studies on performance improvement, data integration, service personalization and interoperation between geospatial services. These studies provide the reader with a wide spectrum of examples and case studies on the development of GIS for hydrological applications, electrical power supply applications, land usage and urban planning, and NASA’s Earth image datasets dissemination.
Geographies of Schooling
This book explores the complex relationship between schooling as a set of practices embedded in educational institutions and their specific spatial dimensions from different disciplinary perspectives.The book covers a broad range of topics, all examined from a spatial perspective: the governance of schooling, the transition processes of and within national school systems, the question of small schools in peripheral areas as well as the embeddedness of schooling in broader processes of social change. Transcending disciplinary boundaries, the book offers deep insights into current theoretical debates and empirical case studies within the broad research field encompassing the complex relationship between education and space.
Genomic Imprinting
Genomic imprinting refers to a recently discovered phenomenon in which the expression pattern of an allele depends on whether that allele was inherited from the mother or the father. This difference in expression strategy correlates with differences in the epigenetic state of the two alleles. The goal of this book is neither to provide a basic introduction to imprinting, nor to provide a comprehensive survey of the current state of the field (which would necessarily span multiple books). Rather, the book covers on some of the more recent advances, with the goal of drawing attention to some of the emerging subtleties and complexities associated with imprinted genes.
Genetics and Genomics of Soybean
The book covers recent progress on genome research in soybeans, including the genetic map with classical, RFLP, SSR and SNP markers; genomic and cDNA libraries, functional genomics platforms (e.g., cDNA, Affymetrix and oligonucleotide based DNA microarrays); physical maps, and the efforts to fully sequence the genome. Given the pending release of the soybean genome sequence, through the efforts of the Department of Energy’s Joint Genome Institute, this book will stand as a critical source of information on soybean.
Genetic testing in reproductive medicine
Illustrates the importance and significance of molecular genetic testing in reproductive disorders. The present book covers the genetic testing in various reproductive system anomalies, including disorders of sexual development, male infertility (Y deletions, autosomal mutations, sperm DNA fragmentation), female infertility (PCOS and POF), mitochondrial DNA testing for oocyte quality, recurrent pregnancy loss, pre-term birth, endometrial receptivity, prenatal genetic screening, reproductive carrier screening, preimplantation genetic screening, endometrial cancer, cervical cancer and other related reproductive health disorders. Microbiome testing and its contribution to genetic testing in reproductive medicine are also discussed. Covers ethical, moral and technical challenges in genetic testing in reproductive medicine. The book aims to set up a standard with regard to genetic testing in the reproductive medicine field, encourage further data generation, and provide food for thought in the areas of lacunae.
Gene Expression and Regulation
This book offers a comprehensive look into the science of gene expression and regulation. Focusing on topics such as actions of nuclear receptors, RNA processing, and DNA methylation and imprinting, Gene Expression and Regulation is edited by a leading biologist and includes contributions by experts in the field. Presented in the following five sections, this book covers a full spectrum of topics: The History; The Machinery; The Regulators; The Genome; and Special Topics. The Machinery section covers the transcriptional apparatus and general transcription factors. The Regulators section examines selected gene-specific transcription factors important to regulating gene expression. The Genome section covers issues relevant to the behavior of the genome in relation to gene regulation. The Special Topics section discusses several selected topics ranging from bacterial and plant gene expression to DNA topology and interference RNA. The book’s focus is on scientific concepts and issues, rather than specific organisms or experimental approaches.
