الصفحة 37
الصفحة 37
Customer experience Excellence : The six pillars of growth
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data.
Culture in organizations : Development, impact and culture-mindful leadership
Describes the emergence and development of culture over time as well as the formation and influence of subcultures. Even though culture is always present, certain situations call for specific attention such as fast growth or stagnation, strategic alliances, M&As or situations of change. The book describes how to go about understanding and assessing an organization’s culture as a basis for culture change interventions as well as culture-sensitive and culture-mindful management and leadership.
CSR and Codes of Business Ethics in the USA, Austria (EU) and China and their Enforcement in International Supply Chain Arbitrations
Analyzes the implementation of CSR reporting and codes of business conduct and ethics in the legal systems of the USA, Austria and China and their enforcement in international supply chain arbitrations. demonstrates that long-term profit maximization is increasingly intertwined with corporate ethics and CSR policies. In order to prevent window-dressing and greenwashing, certain control mechanisms and legal standards are required along the entire supply chain.
Crypto Wars : Faked Deaths, Missing Billions and Industry Disruption
Unveils the biggest scams and frauds that have shocked the world of cryptocurrency, from the disappearing Crypto Queen with OneCoin, to Bitconnect, the initial coin offering crash and Quadriga where the founder seems to have faked his own death to escape prosecution Contains exclusive interviews and commentaries from many of the key people who have been actively investigating the biggest crypto-scams, from the Metropolitan police, to insolvency practitioners, researchers, BBC journalists and tech geeks Goes beyond the sensationalist and concludes on the real potential for change and good that cryptocurrencies bring; from challenging the greedy practices of the banking and remittance industries, to reaching over 2.5 billion unbanked users, allowing for greater transparency and ethical behaviours
Crowd investment platform
Investment platforms are challenging the grip of massive business on the venture sector and are providing new means of power to the crowds. It is of no surprise that new and interesting equity sharing platforms are now disrupting the convention practices of the market. There are a number of concerns that the user faces, including legal, commercial and security concerns, as well as concerns about trusting these platforms in investment operations, especially in the financial transfer process between the user and companies. We built a site that reduces the presence of these concerns and protects the user from fraud, as we store money transfers and investment operations between users and companies or users and other users within a smart contract that brings them together and the amount that will be invested in the blockchain that encodes this contract and makes it public only to its owners.
Crossroads of Entrepreneurship
Crossroads of Entrepreneurship presents works from scholars belonging to a number of different disciplines - business history, economics, sociology and management - and addresses a cross section of issues in the entrepreneurship field. Contributions are arranged in different sections, emphasizing dialogue across disciplines and paradigms, rather than boundaries between them. The first section of the work is a compilation of papers that trace the historical roots of study in entrepreneurship in different disciplinary domains, and highlight the fundamental issues addressed by past research. A second section gathers empirical studies adopting various methods and investigating different aspects of entrepreneurial action. The third section collects contributions investigating the development of entrepreneurship in different national settings. The work reveals a convergence of issues and interests, despite paradigmatic differences, and the potential benefits of more intense conversation across disciplines.
Cross-Business Synergies : A Typology of Cross-Business Synergies and a Mid-range Theory of Continuous Growth Synergy Realization
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Cross Regional Trade Agreements : Understanding Permeated Regionalism in East Asia
An unacknowledged key feature of East Asian FTA diplomacy is the region's active cross-regional preferential trading relations. In sharp contrast to the Americas and Europe, where cross-regional initiatives gained strength after the consolidation of regional trade integration, East Asian governments negotiate trade deals with partners outside of their region at an early stage in their FTA policies. The book asks three main questions: Are there regional factors in East Asia encouraging countries to explore cross-regionalism early on? What are the most important criteria behind the cross-regional partner selection? How do cross-regional FTSs (CRTAs) influence their intra-regional trade initiatives? Through detailed country case studies from China, Japan, South Korea, Singapore, Thailand and Malaysia, we show the ways in which these governments seek to leverage their CRTAs in the pursuit of intra-regional trade integration objectives, a process that yields a much more permeated regionalism.
Cross cultural issues in consumer science and consumer psychology : Current perspectives and future directions
Shows cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
Critique de la valeur fondamentale = Critique of fundamental value
This work takes stock of the different conceptions of fundamental value in finance, the methods of its calculation and the ongoing debates in financial theory as in professional practices. The book reports on the alternatives offered by mathematical modeling.
Critical Success Factors of Offshore Software Develpment Projects : The Perspective of German-Speaking Companies
In an effort to cut costs and re-focus on their core competences, The author develops a model that comprises 29 critical success factors which are classified into four distinct groups: internal suitability, internal management, external suitability, and external management factors. With regard to the developed model, both the implementation of an online survey and the conduction of two in-depth case studies show that the external management factors are particularly relevant for the successful implementation of an offshore software development project and that the perception of the individual critical success factors greatly depends on the company perspective.
Critical Infrastructure : Reliability and Vulnerability
This text brings together differing geographic perspectives in modelling and analysis in order to highlight infrastructure weaknesses or plan for their protection.
Critical Information Infrastructures : Resilience and Protection
Starting with some basic definitions and assumptions on the topic, this book explores various aspects of Critical Infrastructures throughout the world – including the technological, political, economic, strategic and defensive. This book will be of interest to the CEO and Academic alike as they grapple with how to prepare Critical Information Infrastructures for new challenges.
Crisis response in higher education : How the pandemic challenged university operations and organisation
This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted to and dealt with the impact of the pandemic. Drawing on experiences from Britain, Australia and Sweden, it showcases how Covid has challenged routines and procedures in universities, and thrown them into a disarray of ever-changing events and short-term adaptations. The authors pay particular attention to how students, staff, faculty, and leaders have coped with Covid, through a series of autobiographical portraits of their strains but also heroic efforts in the harshest of circumstances.
Crisis Management in the Food and Drinks Industry : A Practical Approach
This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.
Crisis management for small and medium-sized enterprises (SMEs) : Strategies for external Crises
Provides an in-depth introduction to crisis management and leadership in SMEs, as well as methods, approaches and cases against the background of different crises; external ones in particular. Featuring contributions from research and practice, this book covers a plethora of SMEs from different sectors to match the diverse nature of small business practice. The combination of a sound theoretical framework for small firm crisis management along with practical instruments/methods and cases, help to improve the organizational resilience of SMEs.
Creativity and Innovation in the Music Industry
The book provides an explanation for the emergence of innovation and creativity in the music industry by retelling and interpreting its history, from Thomas Alva Edison’s invention of the phonograph in 1877 to the latest innovations such as MP3-files and iPods. The global nature of this history causes me to believe that this book is going to be of interest to an international readership as well. My hope is that this translation will be received with the same level of warmth and generosity that the publication of the German original enjoyed.
Creative applications of artificial intelligence in education
Explores the synergy between AI and education, highlighting its potential impact on pedagogical practices. It navigates the evolving landscape of AI-powered educational technologies and suggests practical ways to personalise instruction, nurture human-AI co-creativity, and transform the learning experience. Spanning from primary to higher education, this short and engaging volume proposes concrete examples of how educational stakeholders can be empowered in their AI literacy to foster creativity, inspire critical thinking, and promote problem-solving by embracing AI as a tool for expansive learning. Structured in three parts, the book starts developing the creative engagement perspective for learning and teaching to then present practical applications of AI in K-12 and higher education, covering different fields (teacher education, professional education, business education) as well as different types of AI supported tools (games, chatbots, and AI assisted assessment).
Creating New Learning Experiences on a Global Scale ; 2nd European Conference on Technology Enhanced Learning, EC-TEL 2007, Crete, Greece, September 17-20, 2007, Proceedings
It is holding more than 500 pages of combined wisdom on Technology Enhanced Learning (TEL) in your hands! With the advance of metadata, standards, learning objects, Web 2. 0 approaches to rip, mix and burn learning, wikis, blogs, syndication, user-generated content, W- based video, games and the ubiquitous availability of computing devices we can and have to offer more flexible learning services on a global scale.It provided a unique forum for all research related to technology enhanced learning, including its interactions with knowledge management, business processes and work environments.
