الصفحة 35
الصفحة 35
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Advertising management : Concepts, theories, research and trends

Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.

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Advances in UAV detection, classification and tracking

Explores the latest techniques and advancements in unmanned aerial vehicle (UAV) detection, classification, and tracking. As UAV technology continues to evolve and become more accessible, there is a growing need for effective methods to detect, identify, and track these devices in various scenarios. This reprint provides a thorough overview of the state-of-the-art approaches for UAV detection, classification, and tracking, covering both theoretical and practical aspects.The reprint begins by introducing the basics of UAVs and their various applications, followed by a detailed overview of the challenges associated with UAV detection, classification, and tracking. The authors then present the latest techniques and algorithms used in the field, including machine-learning-based approaches, computer vision techniques, and sensor fusion techniques. The reprint also covers the challenges of real-world applications, such as dealing with occlusions, sensor noise, and environmental factors.

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Advances in semantic media adaptation and personalization

Realizing the growing importance of semantic adaptation and personalization of media, the editors of this book brought together leading researchers and practitioners of the field to discuss the state-of-the-art, and explore emerging exciting developments. This volume comprises extended versions of selected papers presented at the 1st International Workshop on Semantic Media Adaptation and Personalization (SMAP 2006).

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Advances in multiple Sclerosis and Experimental Demyelinating Diseases

Challenging Charcot’s hypothesis that inflammatory response is the primary contributor to demyelination, Dr. Rodriguez and colleagues take a fresh, bold look at the causes and possible treatments of MS.Assuming oligodendrocyte injury as a prerequisite to MS, the authors explore viruses, toxins and genetic defects as possible culprits. They present novel methods to interrupt and reverse demyelination. This book examines the correlation between axonal loss and clinical deficits, including the implied role of the CD8+ T cell and perforin. It assesses proteases, specifically, kallikrein 6, which are strongly associated with active demyelination. By directing natural autoantibodies against oligodendrocytes that demonstrate remyelination in animal models, the authors envision clinical trials for remyelination enhancement.

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Advances in Mechanics of Materials for Environmental and Civil Engineering

Deals with both mathematical modeling and experimental studies related to systems relevant for various civil engineering fields. The book addresses several key topics, including artificial intelligence applied to the control and monitoring of construction site personnel, finite element models for endplate beam-to-column connections under various load conditions, random functionally graded micropolar beams, and many others. The book explores the design and study of microstructures aimed at increasing the toughness and durability of novel materials in building and construction, based also on the re-utilization of residues and wastes of metallurgical industry produces.

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Advances in information system development : New methods and practice for the networked society ; Vol. 2

These volume on Information Systems Development examine the exchange of ideas between academia and industry and aims to explore new solutions. The field of Information Systems Development (ISD) progresses rapidly, continually creating new challenges for the professionals involved. New concepts, approaches and techniques of systems development emerge constantly in this field.

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Advances in information system development : New methods and practice for the networked society ; Vol. 1

Advances in Information Systems Development: Bridging the Gap between Academia and Industry, Volumes 1 and 2, are the collected proceedings of the Fourteenth International Conference on Information Systems Development. These latest volumes on Information Systems Development examine the exchange of ideas between academia and industry and aims to explore new solutions.

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Advances in gingival diseases and conditions

Offers a comprehensive overview of the latest research and clinical innovations in periodontology. Divided into two sections, the book explores the etiology, clinical aspects, and diagnosis of gingival diseases, including biomarkers, metalloproteinases, and the impact of stress. The second section presents cutting-edge treatments, from curcumin therapy and muco-gingival surgery to guided tissue engineering and peri-implant disease management.

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Advances in flavonoids for human health and prevention of diseases

In response to the recent upsurge of interest in the therapeutic potential of medicinal plants, with their promising phenolic compounds, this new book offers an important overview of advances in the applications of flavonoids for health. The book explores the nutritional and pharmacological properties of polyphenols and flavonoids, including their ability to prevent the start and development of diseases and how they aid in the management of several chronic pathological illnesses, including cancer, diabetes, cardiovascular disease, neuro-degenerative illness and aging, pregnancy-induced disorders, and others. Also discussed in depth are the properties, classes, and degrees that formulate a phenolic compound and which subsequently supports the development of drugs/products with health benefits.

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Advances in Discrete Tomography and its Applications

Advances in Discrete Tomography and Its Applications is a unified presentation of new methods, algorithms, and select applications that are the foundations of multidimensional image reconstruction by discrete tomographic methods. The self-contained chapters, written by leading mathematicians, engineers, and computer scientists, present cutting-edge research and results in the field.Three main areas are covered: foundations, algorithms, and practical applications. Following an introduction that reports the recent literature of the field, the book explores various mathematical and computational problems of discrete tomography including new applications.

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Advances in database technology -- EDBT 2006 ; 10 International conference on extending database technology, Munich, Germany, 26-31 March 2006, Proceedings

The series of International Conferences on Extending Database Technology (EDBT) is an established and prestigious forum for the exchange of the latest research results in data management. It provides unique opportunities for database researchers, practitioners, developers, and users to explore new ideas, techniques, and tools, and to exchange experiences. This volume contains the proceedings of the 10th EDBT Conference, held in Munich, Germany, March 27-29, 2006. The conference included 3 keynote talks, 56 full-size and 4 half-size research papers in 20 sessions, 8 industrial presentations in 3 sessions, 1 panel session, 5 tutorials in 7 sessions, and 20 demonstrations in 4 sessions. All of the research papers as well as papers and abstracts from most of the other sessions are included here.

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Advances in Crowdfunding : Research and Practice

This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators.

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Advances in Big Data Analytics : Theory, Algorithms and Practices

Provides a comprehensive and cutting-edge study on big data analytics, based on the research findings and applications developed by the author and his colleagues in related areas. It addresses the concepts of big data analytics and/or data science, multi-criteria optimization for learning, expert and rule-based data analysis, support vector machines for classification, feature selection, data stream analysis, learning analysis, sentiment analysis, link analysis, and evaluation analysis. The book also explores lessons learned in applying big data to business, engineering and healthcare. Lastly, it addresses the advanced topic of intelligence-quotient (IQ) tests for artificial intelligence.

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Advances in Artificial Reality and Tele-Existence ; 16th International Conference on Artificial Reality and Telexistence, ICAT 2006, Hangzhou, China, November 28 - December 1, 2006, Proceedings

ICAT is the oldest international conference on virtual reality and tele-existence. ICAT 2006 not only looked for innovations in the technology itself, but also explored novel ways to transfer and express information and creative ideas to the society and people. The 16th International Conference on Artificial Reality and Telexistence was held at the Zhejiang University of Technology, Hangzhou, P. R. China from November 29 to December 1, 2006. The main purpose of the conference is to provide opportunities for researchers and practitioners to present their research findings and exchange opinions on the development and use of such systems.

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Advanced Visual Quantum Mechanics

Investigate and to teach quantum mechanics with the aid of computer-generated animations. It is a self-contained textbook that combines selected topics from atomic physics (spherical symmetry, the hydrogen atom, and particles with spin) with an introduction to quantum information theory (qubits, EPR paradox, teleportation, quantum computers). It explores relativistic quantum mechanics and the strange behavior of Dirac equation solutions. A series of appendices covers important topics from perturbation and scattering theory. The book places an emphasis on ideas and concepts, with a fair to moderate amount of mathematical rigor. Though this book stands alone, it can also be paired with Thaller Visual Quantum Mechanics to form a comprehensive course in quantum mechanics. The software for the first book earned the European Academic Software Award 2000 for outstanding innovation in its field.

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Advanced soft electronics in biomedical engineering : materials, manufactures, and applications

Presents the latest advances in soft electronics in biomedical engineering and its potential applications in various biomedical fields. Provide comprehensive coverage of how soft electronics are used in diagnostics and monitoring, medical therapy, neural engineering, and wearable and implantable systems. In particular, some emerging research areas such as advanced soft robotics, fiber sensing technologies, and power optimization strategies are explored. In addition, the book highlights international standardization activities in wearable technologies and implantable bioelectronics.

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Advanced memory optimization techniques for low-power embedded processors

this book explores a collaborative approach by proposing novel memory hierarchies and software optimization techniques for the optimal utilization of these memory hierarchies. Linking memory architecture design with memory-architecture aware compilation results in fast, energy-efficient and timing predictable memory accesses.The evaluation of the optimization techniques using real-life benchmarks for a single processor system, a multiprocessor system-on-chip (SoC) and for a digital signal processor system, reports significant reductions in the energy consumption and performance improvement of these systems. The book presents a wide range of optimizations, progressively increasing in the complexity of analysis and of memory hierarchies. The final chapter covers optimization techniques for applications consisting of multiple processes found in most modern embedded devices.

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Advanced Imaging of the Abdomen

Bridges the clinician-radiologist interface on unusual clinical presentations and imaging findings. It explores imaging approaches to solve a particular problem.

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Advanced BDD Optimization

This book gives a modern presentation of the established as well as of recent concepts. Latest results in BDD optimization are given, c- ering di?erent aspects of paths in BDDs and the use of e?cient lower bounds during optimization. The presented algorithms include Branch ? and Bound and the generic A -algorithm as e?cient techniques to - plore large search spaces. ? The A -algorithm originates from Arti?cial Intelligence (AI), and the EDA community has been unaware of this concept for a long time. Re- ? cently, the A -algorithm has been introduced as a new paradigm to explore design spaces in VLSI CAD. Besides AI search techniques, the book also discusses the relation to another ?eld of activity bordered to VLSI CAD and BDD optimization: the clausal representation as a SAT problem.

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Advanced artificial intelligence models and its applications

The field of artificial intelligence (AI) has undergone enormous expansion since its inception in the mid-20th century, as demonstrated by its application across an array of engineering and scientific challenges. Particularly in the last decade, AI has witnessed a significant breakthrough with the advent of deep learning, which has facilitated the employment of various AI models across a multitude of domains. This reprint features ten papers accepted for publication in the Special Issue titled "Advanced Artificial Intelligence Models and Their Applications," published in the MDPI Mathematics journal. These papers explore numerous facets of advanced artificial intelligence models and their applications, covering areas such as cybersecurity, image classification, logistics optimization, automatic music generation, human capital investment, writer recognition, remote sensing image indexing, target tracking, and more.

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