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الصفحة 35
Crisis Management in the Food and Drinks Industry : A Practical Approach
This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.
Create and deliver a killer product demo : Tips and tricks to wow your customers
Shows interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more). Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In software-as-a-service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable.
Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies.
Corporate Brand Design : Developing and Managing Brand Identity
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications
Coronaviruses with Special Emphasis on First Insights Concerning SARS
This book series focuses on relevant and trending topics in microbiology and infectious diseases with emphasis on emerging pathogens and related diseases.This interdisciplinary series presents latest advances and new approaches in molecular biology as well as insights into human and veterinary clinical medicine. Furthermore, matters in epidemiology, disease management, hygiene and prevention of infectious diseases are discussed. Emerging or novel pathogens are a grand challenge in medical science. Therefore, we focused the first volume of this series on the outbreak of SARS. The advent of SARS is a threat for people around the globe. Our modern technologies in communication and mobility have figuratively transformed the world into a village. This traffic, however, reprensents a new opportunity to spread diseases, particularly such of infectious nature from tiny villages throughout the entire world. In-depth knowledge of a novel pathogen's characteristics will help to manage or event prevent pandemias.
Coordination, organizations, institutions, and norms in agent system III ; COIN 2007 International Workshops COIN@AAMAS 2007, Honolulu, HI, USA, May 14, 2007 COIN@MALLOW 2007, Durham, UK, September 3-4, 2007 Revised Selected Papers
This book constitutes the refereed post-workshop proceedings of the International Workshop on Coordination, Organization, Institutions and Norms in Agent Systems, COIN 2007.
Coordination models and languages ; Vol.4038 ; 8th International Conference, COORDINATION 2006, Bologna, Italy, June 14-16, 2006, Proceedings
This book constitutes the refereed proceedings of the 8th International Conference on Coordination Models and Languages, COORDINATION 2006, held in Bologna, Italy, June 2006. The 17 revised full papers presented were carefully reviewed and selected from 50 submissions. Among the topics addressed are component connectors, negotiation in service-oriented computing, process algebraic specification, workflow patterns, reactive XML, ubiquitous coordination, type systems, ad-hoc network coordination, choreography, communication coordination, and distributed embedded systems.
Coordination models and languages ; 23rd IFIP WG 6.1 International Conference, COORDINATION 2021, Held as Part of the 16th International Federated Conference on Distributed Computing Techniques, DisCoTec 2021, Valletta, Malta, June 14–18, 2021, Proceedings
This book constitutes the refereed proceedings of the 23rd IFIP WG 6.1 International Conference on Coordination Models and Language, COORDINATION 2021, held in Valletta, Malta, in June 2021, as part of the 16th International Federated Conference on Distributed Computing Techniques, DisCoTec 2021. The 15 regular papers, 2 short papers, and 1 tutorial paper presented in this book were carefully reviewed and selected from 31 submissions. COORDINATION provides a well-established forum for the growing community of researchers interested in coordination models and languages, architectures, verification and implementation techniques necessary to cope with the complexity induced by the demands of today's software development.
Coordination models and languages ; 22nd IFIP WG 6.1 International Conference, COORDINATION 2020, Held as Part of the 15th International Federated Conference on Distributed Computing Techniques, DisCoTec 2020, Valletta, Malta, June 15–19, 2020, Proceedings
This book constitutes the proceedings of the 22nd International Conference on Coordination Models and Languages, COORDINATION 2020, which was due to be held in Valletta, Malta, in June 2020, as part of the 15th International Federated Conference on Distributed Computing Techniques, DisCoTec 2020. The conference was held virtually due to the COVID-19 pandemic. The 12 full papers and 6 short papers included in this volume were carefully reviewed and selected from 30 submissions. They are presented in this volume together with 2 invited tutorials and 4 tool papers. The papers are organized in the following topical sections: tutorials; coordination languages; message-based communication; communications: types & implementations; service-oriented computing; large-scale decentralized systems; smart contracts; modelling; verification & analysis.
Coordinated Multiuser Communications
Many communications systems, such as cellular mobile radio and wireless local area networks, are subject to multiple-access interference, caused by a multitude of users sharing a common transmission medium. The performance of receiver systems in such cases can be greatly improved by the application of joint detection and decoding methods. Multiuser detection and decoding not only improve system reliability and capacity, they also simplify the problem of resource allocation. Emphasis is placed on practical implementation aspects and modern iterative processing techniques for systems both with, and without integrated error control coding.
Cooperative systems : Control and optimization
This book provides an insight in the basic understanding of cooperative systems as well as in theory, modeling, and applications of cooperative control, optimization and related problems.
Cooperative Information Agents XII ; 12th International Workshop, CIA 2008, Prague, Czech Republic, September 10-12, 2008. Proceedings
This book constitutes the refereed proceedings of the 12th International Workshop on Cooperative Information Agents, CIA 2008, held in Prague, Czech Republik, in September 2008.
Cooperative Information Agents XI ; Matthias Klusch, Koen V. Hindriks, Mike P. Papazoglou, Leon Sterling
In today’s world of ubiquitously connected heterogeneous information systems and computing devices, the intelligent coordination and provision of relevant added-value information at any time, anywhere is of key importance to a va- ety of applications. This challenge is envisioned to be coped with by means of appropriate intelligent and cooperative information agents. An information agent is a computational software entity that has access to one or multiple heterogeneous and geographically dispersed data and infor- tion sources. It pro-actively searches for and maintains information on behalf of its human users, or other agents preferably just in time. In other words, it is managing and overcoming the di?culties associated with information overload in open, pervasive information and service landscapes. Each component of a modern cooperative information system is represented by an appropriate intelligent information agent capable of resolving system and semantic heterogeneities in a given context on demand. Cooperative infor- tion agents are supposed to accomplish both individual and shared joint goals depending on the actual user preferences in line with given or deduced limits of time, budget and resources available.
Cooperative Information Agents X ; 10th International Workshop, CIA 2006, Edinburgh, UK, September 11-13, 2006, Proceedings
This book constitutes the refereed proceedings of the 10th International Workshop on Cooperative Information Agents, CIA 2006, held in Edinburgh, UK in September 2006. The 29 revised full papers presented together with four invited papers were carefully reviewed and selected from 58 submissions. The papers are organized in topical sections.
Cooperative Design, Visualization, and Engineering ; 5th International Conference, CDVE 2008 Calvià, Mallorca, Spain, September 21-25, 2008 Proceedings
This book constitutes the refereed proceedings of the 5th International Conference on Cooperative Design, Visualization, and Engineering, CDVE 2008, held in Calvià, Mallorca, Spain, in September 2008.
Cooperative Design, Visualization, and Engineering ; 17th International Conference, CDVE 2020, Bangkok, Thailand, October 25–28, 2020, Proceedings
This book constitutes the proceedings of the 17th International Conference on Cooperative Design, Visualization, and Engineering, CDVE 2020, held in Bangkok, Thailand, in October 2020.* The 33 full papers and 7 short papers presented were carefully reviewed and selected from 74 submissions. The achievement, progress and future challenges are reported in areas such as health care, industrial design, banking IT systems, cultural activities support, operational maritime cybersecurity assurance, emotion communication, and social network data analytics.
Cooperative Control : A Post-Workshop Vol., 2003 Block Island Workshop on Cooperative Control
This carefully edited book presents how natural groupings such as fish schools, bird flocks, deer herds etc. coordinate themselves and move so flawlessly, often without an apparent leader or any form of centralized control. It shows how the underlying principles of cooperative control may be used for groups of mobile autonomous agents to help enable a large group of autonomous robotic vehicles in the air, on land or sea or underwater, to collectively accomplish useful tasks such as distributed, adaptive scientific data gathering, search and rescue, or reconnaissance.
Cooperation in Wireless Networks : Principles and Applications : Real Egoistic Behavior is to Cooperate!
Cooperation in Wireless Networks: Principles and Applications covers the underlying principles of cooperative techniques as well as several applications demonstrating the use of such techniques in practical systems. The work is written in a collaborative manner by several authors from Asia, America, and Europe. Twenty chapters introduce and discuss in detail the main cooperative strategies for the whole communication protocol stack from the application layer down to the physical layer. Furthermore power saving strategies, security, hardware realization, and user scenarios for cooperative communication systems are introduced and discussed. The book also summarizes the strength of cooperation for upcoming generation of wireless communication systems, clearly motivating the use of cooperative techniques and pointing out that cooperation will become one of the key technologies enabling 4G and beyond. This book puts into one volume a comprehensive and technically rich view of the wireless communications scene from a cooperation point of view.
Conviviality at the Crossroads : The Poetics and Politics of Everyday Encounters
Conviviality has lately become a catchword not only in academia but also among political activists. This open access book discusses conviviality in relation to the adjoining concepts cosmopolitanism and creolisation. The urgency of today’s global predicament is not only an argument for the revival of all three concepts, but also a reason to bring them into dialogue. Ivan Illich envisioned a post-industrial convivial society of ‘autonomous individuals and primary groups’ (Illich 1973), which resembles present-day manifestations of ‘convivialism’. Paul Gilroy refashioned conviviality as a substitute for cosmopolitanism, denoting an ability to be ‘at ease’ in contexts of diversity (Gilroy 2004)
Converged communications : Evolution from telephony to 5G mobile internet
The central theme of the book is to build deeper understanding about incremental technological progress by introducing both state of the art and their predecessor technologies. The book explores four main areas, including fixed telephone systems, data communication systems, mobile cellular systems, and IP multimedia systems. It clearly explains architectures, protocols, and functional procedures, and discusses a variety of topics ranging from physical layer processes to system level interactions. Converged Communications offers: In-depth treatments of fixed telephone and transmission systems, including operation of telephone exchanges and signaling systems Comprehensive explorations of data communication systems, including transmission of data over telephone lines and data network technologies, such as Ethernet and TCP/IP Incisive discussions of mobile cellular systems, including GSM, 3G, LTE, VoLTE and 5G Insightful analysis of incremental system evolution to justify various design choices made The book is supported with extensive online appendices, which covers communication system concepts, an overview of standardization, various technologies used in the past, state-of-the art technologies such as WLAN, cable modems, and FTTx, complementing the other systems described in the book which have evolved from the fixed telephone network.
