الصفحة 349
الصفحة 349
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Adverse Food Reaction
Adverse food reaction is a broad term indicating a link between an ingestion of a food and an abnormal response. Adverse reactions to foods, aside from those considered toxic, are caused by a particular individual intolerance towards commonly tolerated foods. Intolerance derived from an immunological mechanism is referred to as Food Allergy, the non-immunological form is called Food Intolerance. IgE-mediated food allergy is the most common and dangerous type of adverse food reaction. It is initiated by an impairment of normal Oral Tolerance to food in predisposed individuals (atopic). Food allergy produces respiratory, gastrointestinal, cutaneous and cardiovascular symptoms but often generalized, life-threatening symptoms manifest at a rapid rate-anaphylactic shock.
Advancing Social Simulation: The First World Congress
Agent-based modeling and social simulation have emerged as both developments of and challenges to the social sciences. The developments include agent-based computational economics and investigations of theoretical sociological concepts using formal simulation techniques. Among the challenges are the development of qualitative modeling techniques, implementation of agent-based models to investigate phenomena for which conventional economic, social, and organizational models have no face validity, and the application of physical modeling techniques to social processes. Bringing together diverse approaches to social simulation and research agendas.
Advancing Quality of Life in a Turbulent World
Environmental issues continued to loom large in the last decade of the twentieth century,especially environmental problems related to rising levels of CO emissions and 2 other greenhouse gases on the planet’s average temperatures and, subsequently, storm patterns. Floods and droughts, in combination with unseasonably high and low temperatures became the norm rather than the exception for large expanses of Africa,Asia and Oceania. Even large areas of Europe and NorthAmerica were s- jected to recurrent floods and droughts and experienced unseasonable extremes of hot and cold temperatures associated with man-made intrusions into the natural environment. And, still, a global plan of action to haltman-related patterns of def- estation, desertification, and over-fishing of the seas has yet to come into being. At the same time, the number of regional conflicts and civil wars increased and, with them, the lives of many women, children, old people and other n- combatants were lost in these conflicts.
Advancing Energy Policy : Lessons on the integration of Social Sciences and Humanities
Advocates for the Social Sciences and Humanities to be more involved in energy policymaking. It forms part of the European platform for energy-related Social Sciences and Humanities’ activities, and works on the premise that crossing disciplines is essential. All of its contributions are highly interdisciplinary, with each chapter grounded in at least three different Social Sciences and Humanities disciplines. These varying perspectives come together to cover an array of issues relevant to the energy transition, including: energy poverty, justice, political ecology, governance, behaviours, imaginaries, systems approaches, modelling, as well as the particular challenges faced by interdisciplinary work. As a whole, the book presents new ideas for future energy policy, particularly at the European level. It is a valuable resource for energy researchers interested in interdisciplinary and society-relevant perspectives. Those working outside the Social Sciences and Humanities will find this book an accessible way of learning more about how these subjects can constructively contribute to energy policy.
Advancing Computational Intelligence Techniques for Security Systems Design
Security systems have become an integral part of the building and large complex setups, and intervention of the computational intelligence (CI) paradigm plays an important role in security system architecture. This book covers both theoretical contributions and practical applications in security system design by applying the Internet of Things (IoT) and CI. It further explains the application of IoT in the design of modern security systems and how IoT blended with computational intel- ligence can make any security system improved and realizable. Focuses on the computational intelligence techniques of security system design / Covers applications and algorithms of discussed computational intelligence techniques / Includes convergence-based and enterprise integrated security systems with their applications / Explains emerging laws, policies, and tools affecting the landscape of cyber security / Discusses application of sensors toward the design of security systems
Advances of novel formulations in drug delivery
This is an endeavor to bring all the nanotechnology-based drug carriers under the umbrella of a single text. The drug carriers made up using natural as well as synthetic polymers are described in detail. The drug carriers include (though not limited to) particulates, vesicular, dendrimers, quantum dots, carbon nano tubes, nanocrystals, nanoemulsions, nanofibers
Advances in XML information retrieval and Evaluation ; 4th International workshop of the initiative for the evaluation of XML retrieval, INEX 2005, Dagstuhl Castle, Germany, November 28-30, 2005. Revised and Selected Papers
Content-oriented XML retrieval has been receiving increasing interest due to the widespread use of eXtensible Markup Language (XML), which is becoming a standard document format on the Web, in digital libraries,and publishing. By exploiting the enriched source of syntactic and semantic information that XML markup provides, XML information retrieval (IR) systems aim to implement a more focused retrieval strategy and return document components, so-called XML elements – instead of complete documents – in response to a user query. This focused retrieval approach is of particular bene?t for collections containing long documents or documents covering a wide variety of topics (e.g., books, user manuals, legal documents, etc.), where users’ e?ort to locate relevant content can be reduced by directing them to the most relevant parts of the documents.
Advances in XML information retrieval ; 3rd International workshop of the Initiative for the evaluation of XML retrieval, INEX 2004, Dagstuhl Castle, Germany, December 6-8, 2004
The ultimate goal of many information access systems (e.g., digital libraries, the Web, intranets) is to provide the right content to their end-users. This content is increasingly a mixture of text, multimedia, and metadata, and is formatted according to the adopted –W3C standard for information repositories, the so-called eXtensible Markup L- guage (XML). Whereas many of today’s information access systems still treat do- ments as single large (text) blocks, XML offers the opportunity to exploit the internal structure of documents in order to allow for more precise access thus providing more specific answers to user requests. Providing effective access to XML-based content is therefore a key issue for the success of these systems. The aim of the INEX campaign (Initiative for the Evaluation of XML Retrieval), which was set up at the beginning of 2002, is to establish infrastructures, XML test suites, and appropriate measurements for evaluating the performance of information retrieval systems that aim at giving effective access to XML content. More precisely, the goal of the INEX initiative is to provide means, in the form of a large XML test collection and appropriate scoring methods, for the evaluation of content-oriented XML retrieval systems.
Advances in wheat genetics : From genome to field : Proceedings of the 12th International wheat genetics symposium
Provides a comprehensive review of the forefront of wheat research, across various important topics such as germplasm and genetic diversity, cytogenetics and allopolyploid evolution, genome sequencing, structural and functional genomics, gene function and molecular biology, biotic stress, abiotic stress, grain quality, and classical and molecular breeding. Following an introduction, 9 parts of the book are dedicated to each of these topics. A final, 11th part entitled “Toward Sustainable Wheat Production” contains 7 excellent papers that were presented in the 12th IWGS Special Session supported by the OECD.
Advances in web-age information management ; Vol. 4016 : 7th International Conference, WAIM 2006, Hong Kong, China, June 17-19, 2006, Proceedings
This book constitutes the refereed proceedings of the 7th International Conference on Web-Age Information Management, WAIM 2006, held in Hong Kong, China in June 2006. The 50 revised full papers presented were carefully reviewed and selected from 290 submissions. The papers are organized in topical sections on, indexing, XML query processing, information retrieval, sensor networks and grid computing, peer-to-peer systems, Web services, Web searching, caching and moving objects, temporal database, clustering, clustering and classification, data mining, data stream processing, XML and semistructured data, data distribution and query processing, and advanced applications.
Advances in web-age information management ; Vol. 3739 ; 6th international conference, WAIM 2005, Hangzhou, China, October 11-13, 2005, proceedings
Constitutes the proceedings of the 6th International Conference, WAIM 2005, Hangzhou, China, October 11 – 13, 2005. including Topics Data Structures and Information Theory Popular Computer Science Database Management Information Storage and Retrieval Information Systems Applications (incl. Internet) Artificial Intelligence
Advances in web-age information management ; 2nd International Conference, WAIM 2001, Xi'an, China, July 9-11, 2001. Proceedings
This book constitutes the refereed proceedings of the Second International Conference on Web-Age Information Management, WAIM 2001, held in Xi'an, China, in July 2001.The 21 revised full papers and 12 short papers presented together with 4 research experience papers were carefully reviewed and selected for inclusion in the proceedings. The papers are organized in topical sections on multimedia databases and high-dimensional indexing, information retrieval and text indexing, data mining, semistructured data management, data warehousing and federated databases, Web information management and e-commerce, spatio-temporal and high-dimensional information management, data mining and constraint management, data integration and filtering, and workflow and adaptive systems.
Advances in web mining and web usage analysis ; 6th International workshop on knowledge discovery on the web, WEBKDD 2004, Seattle, WA, USA, August 22-25, 2004, Revised Selected Papers
The Webisaliveenvironmentthatmanagesanddrivesawidespectrumofapp- cations in which a user may interact with a company, a governmental authority, a non-governmental organization or other non-pro?t institution or other users. User preferences and expectations, together with usage patterns, form the basis for personalized, user-friendly and business-optimal services. Key Web business metrics enabled by proper data capture and processing are essential to run an e?ective business or service. Enabling technologies include data mining, sc- able warehousing and preprocessing, sequence discovery, real time processing, document classi?cation, user modeling and quality evaluation models for them. Recipient technologies required for user pro?ling and usage patterns include recommendation systems, Web analytics applications, and application servers, coupled with content management systems and fraud detectors.
Advances in Web Intelligence and Data Mining
The new Web-related research directions include intelligent methods usually associated with the fields of computational intelligence, soft computing, and data mining. This book presents state-of-the-art developments in the area of computationally intelligent methods applied to various aspects and ways of Web exploration and Web mining. Some novel data mining algorithms that can lead to more effective and intelligent Web-based systems are also described. Scientists, engineers, and research students are expected to find many inspiring ideas in this volume.
Advances in web intelligence ; 1st International symposium, ISVC 2005, Lake Tahoe, NV, USA, December 5-7, 2005, proceedings
In recent years the Internet has become a source of data and information of indisputable importance and has immensely gained in acceptance and popularity. The World Wide Web (WWW or Web, for short), frequently named “the nervous system of the infor- tion society,” offers numerous valuable services leaving no doubt about the signi?cance of the Web in our daily activities at work and at home. Consequently, we have a clear aspiration to meet the obvious need for effective use of its potential by making - provements in both the methods and the technology applied. Among the new research directions observable in Web-related applications, intelligent methods from within the broadly perceived topic of soft computing occupy an important place. AWIC, the “Atlantic Web Intelligence Conferences” are intended to be a forum for exchange of new ideas and novel practical solutions in this new and exciting ?eld.
Advances in web based learningng - ICWL 2008 ; 7th International conference, Jinhua, China, August 20-22, 2008. Proceedings
This book constitutes the refereed proceedings of the 7th International Conference on Web-Based Learning, ICWL 2008, held in Jinhua, China, in August 2008.
Advances in web based learning - ICWL 2007 ; 6th International conference Edinburgh, UK, August 15-17, 2007 Revised Papers
This book contributes the thoroughly refereed post-conference proceedings of the 6th International Conference on Web-Based Learning, ICWL 2007, held in Edinburgh, UK, in August 2007.
Advances in web based learning -- ICWL 2006 ; 5th International conference, Penang, Malaysia, July 19-21, 2006, Revised Papers
The conference program was organized in a single-track 3-day workshop. It included a tutorial, a keynote talk, and oral/poster paper presentations in several sessions dedicated to specific topics. Session topics included “Personalization in E-Learning,” “Designs, Model and Framework of E-Learning Systems,” “Implementations and Evaluations of E-Learning Systems,” “Tools in E-Learning,” and “Learning Resource Deployment, Organization and Management. ” We received a total of 99 submissions from all over the world.
Advances in web and network technologies, and information management ; APWeb/WAIM 2007 International Workshops : DBMAN 2007, WebETrends 2007, PAIS 2007 and ASWAN 2007, Huang Shan, China, June 16-18, 2007, Proceedings
With the increasing ubiquity of personal computing devices, such as mobile phones and PDAs, and the increasing deployment of sensor networks, new distributed applications are developed over networked databases posing interesting challenges. It aimed to bring together researchers in different fields related to database management and application over networks and to provide a forum where researchers and practitioners could share and exchange their knowledge and experience.
