الصفحة 34
الصفحة 34
Customer service marketing : Managing the customer experience
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the service blueprint represents the key tool of the thesis – originally a tool for designing and optimizing the internal process of the service operator, it is now extended by the customer process side. Transaction cost theory, as the link between supplier process and customer process, on the one hand and the script construct from cognitive psychology on the other, provide the theoretical basis for the thesis. On the basis of empirical results, the author presents significant implications for services research and helpful suggestions for business practice.
Current Trends in High Performance Computing and Its Applications ; Proceedings of the International Conference on High Performance Computing and Applications, August 8-10, 2004, Shanghai, P.R. China
This book contains variety of subjects in modern high performance computing and its applications, such as numerical and software algorithm design and analysis, grid computing advance, adaptive and par- lel algorithm development, distributing debugging tools, computational grid and network environment design, computer simulation and visualization, and computational language study and their applications to science, engineering, and medicine.
Culture history and convergent evolution : Can we detect populations in prehistory?
This volume brings together diverse contributions from leading archaeologists and paleoanthropologists, covering various spatial and temporal periods to distinguish convergent evolution from cultural transmission in order to see if we can discover ancient human populations. With a focus on lithic technology, analyzes ancient materials and cultures to systematically explore the theoretical and physical aspects of culture, convergence, and populations in human evolution and prehistory. will be of interest to academics, students and researchers in archaeology, paleoanthropology, genetics, and paleontology.
Cultural Linguistics and World Englishes
This book investigates the study of World Englishes from the perspective of Cultural Linguistics, a theoretical and analytical framework for cultural cognition, cultural conceptualisations and language that employs and expands on the analytical tools and theoretical advancements in a number of disciplines, including cognitive psychology/science, anthropology, distributed cognition, and complexity science.
Cultural heritage and human rights
The volume addresses a deeply political aspect of heritage preservation and management as it relates to human rights. Social and community advocates assert that heritage is necessary for the articulation and preservation of cultural identity. The display of heritage monuments and performance can be a strategy for asserting minority identity in the face of majority pressure – as well as a tool for resistance and the expression of difference.
Crystalline cellulose and derivatives : Characterization and structures
Constitutes a valuable, concise and up-to-date guide for the materials and life science community interested in cellulose and related materials. Reliable crystal structures of all cellulose polymorphs and cellulose derivatives determined are critically reviewed and discussed. Models are represented in graphs together with a collection of geometrical data as well as the atomic coordinates for further use. The background for fiber diffraction, computer-aided modeling and spectroscopic investigations is briefly introduced and also included are the necessary molecular data from oligosaccharides as a basis for structure evaluations. X-ray diffraction patterns and spectroscopic diagrams are presented as references to characterize cellulosic materials and to serve as fingerprint tools for the exploration of unknown specimens of cell walls and of industrially processed films and fibers as well as solid-state materials.
Cryptology and Network Security ; 19th International Conference, CANS 2020, Vienna, Austria, December 14–16, 2020, Proceedings
This book constitutes the refereed proceedings of the 19th International Conference on Cryptology and Network Security, CANS 2020, held in Vienna, Austria, in December 2020.* The 30 full papers were carefully reviewed and selected from 118 submissions. The papers focus on topics such as cybersecurity; credentials; elliptic curves; payment systems; privacy-enhancing tools; lightweight cryptography; and codes and lattices.
Crop Biosecurity : Assuring our Global Food Supply
Prevention and preparedness are the two basic approaches to maximize food security against any sort of tampering, whether natural, inadvertent or intentional. The NATO funded project “Tools for crop biosecurity” was designed to strengthen the cooperation among U.S., Europe and Israel in the field of crop biosecurity and to generate awareness on how the psychological, economic and cultural consequences of crop bioterrorism, especially attacks on soft targets such as crop seeds, could have a disproportionate adverse effect on Mediterranean agriculture and, more generally, on society.This book illustrates the achievements of the project originated from the workshops organized during the project itself taking in consideration main microbiological threads posed to crops, the tools to recognize and to control them, the needs for international cooperation and research funds to create networks which can face emerging risks for agriculture.
Critical Points for the Organisation of Test Performance Studies in Microbiology : Plant Pathogens as a Case Study
This book in the field of plant pest detection shows a constant demand in development and improvement of fast and reliable detection tools, especially for high-priority pests. This open access book describes and summarizes the whole process of the organization of test performance study (TPS) for these tools. The outcome of TPS, obtained through the evaluation of the performance of one or more diagnostic tests by several laboratories on defined samples, is the finding of the best performing test/s for particular pest and for specific uses.
Critical Phenomena in Natural Sciences : Chaos, Fractals, Selforganization and Disorder : Concepts and Tools
Concepts, methods and techniques of statistical physics in the study of correlated, as well as uncorrelated, phenomena are being applied ever increasingly in the natural sciences, biology and economics in an attempt to understand and model the large variability and risks of phenomena. This is the first textbook written by a well-known expert that provides a modern up-to-date introduction for workers outside statistical physics. The emphasis of the book is on a clear understanding of concepts and methods, while it also provides the tools that can be of immediate use in applications. Although this book evolved out of a course for graduate students, it will be of great interest to researchers and engineers, as well as to post-docs in geophysics and meteorology.
Creative Practice Inquiry in Architecture
This collection introduces, illustrates, and advances fresh ideas about creative practice inquiry in architecture. It concerns architectural knowledge: how architects can use their distinctive skills, habits, and values to advance professional insight, and how such insights can be extended to make wider contributions to society, culture, and scholarship. It shows how architectural ways of knowing and working can be mobilised as tools for research.
Creative Environments : Issues of Creativity Support for the Knowledge Civilization Age
This book contains four parts. The first part presents a further development of models of knowledge creation presented already in Creative Space, in particular the Triple Helix of normal academic knowledge creation and a new, integrated model of normal academic and organizational knowledge creation, called Nanatsudaki (seven waterfalls) Model. The second part presents computational intelligence tools for knowledge acquisition by machine learning and data mining, for debating, brainstorming, for roadmapping and for integrated support of academic creativity. The third part presents the use of statistics for creativity support, virtual laboratories, gaming and role playing for creativity support, methods of knowledge representation and multiple criteria aggregation, distance and electronic learning. The last part addresses knowledge management and philosophical
Creative applications of artificial intelligence in education
Explores the synergy between AI and education, highlighting its potential impact on pedagogical practices. It navigates the evolving landscape of AI-powered educational technologies and suggests practical ways to personalise instruction, nurture human-AI co-creativity, and transform the learning experience. Spanning from primary to higher education, this short and engaging volume proposes concrete examples of how educational stakeholders can be empowered in their AI literacy to foster creativity, inspire critical thinking, and promote problem-solving by embracing AI as a tool for expansive learning. Structured in three parts, the book starts developing the creative engagement perspective for learning and teaching to then present practical applications of AI in K-12 and higher education, covering different fields (teacher education, professional education, business education) as well as different types of AI supported tools (games, chatbots, and AI assisted assessment).
Creating Healthy and Sustainable Buildings : An Assessment of Health Risk Factors
The book discusses human health and wellbeing within the context of built environments. It provides a comprehensive overview of relevant sources of literature and user complaints that clearly demonstrate the consequences of lack of attention to health in current building design and planning. Current designing of energy-efficient buildings is mainly focused on looking at energy problems and not on addressing health. Therefore, even green buildings that place environmental aspects above health issues can be uncomfortable and unhealthy, and can lead to public health problems. They point to the need for public health specialists, engineers and planners to come together and review built environments for human wellbeing and environmental sustainability. The authors therefore present a tool for holistic decision-making processes, leading to short- and long-term benefits for people and their environment.
Creating great places : Evidence-based urban design for health and wellbeing
Reminds us that theory is a powerful starting point. Drawing on international research, illustrated case studies, personal experiences, as well as fascinating examples from history and pop culture, this practical book provides the reader with inspiration, guidance and tools. The first section outlines six critical theories for contemporary urban design - affordance, prospect-refuge, personal space, sense of place/genius loci, place attachment, and biophilic design. The second section, using their innovative 'theory-storming' process, demonstrates how designers can create great places that are inclusive, sustainable, and salutogenic.
Courbes algébriques planes = Plane Algebraic Curves
Resulting from a master's course at the University of Paris VII, this text is re-edited as it appeared in 1978. Various tools are introduced in connection with Bézout's theorem necessary for the development of the notion of the multiplicity of intersection of two algebraic curves in the complex projective plane. Starting from elementary notions on affine and projective algebraic subsets, we define the intersection multiplicities and interpret their sum in terms of the resultant of two polynomials. The local study is a pretext for the introduction of formal or convergent series rings; it culminates in Puiseux's theorem, the convergence of which is reduced by splits to that of the theorem of implicit functions. Various figures illuminate the text: we "see" in particular that the homogeneous equation x3 + y3 + z3 = 0 defines a torus in the complex projective plane.
Countering Nuclear and Radiological Terrorism
One key outcome of this book is a better understanding of the independent contributions from across the international community of the scientific and technological components and the legal, policy and institutional components to combating nuclear/radiological terrorism. The book can serve as a tool for communicating the outcomes of the workshop to the multi-national scientific communities engaged in combating nuclear/radiological terrorism, and to those working at governmental and policy levels.
Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies.
