الصفحة 34
الصفحة 34
Digital analytics for marketing
Provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Also demonstrates how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. It overs timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Differential Information Economies
One of the main problems in current economic theory is to write contracts which are Pareto optimal, incentive compatible, and also implementable as a perfect Bayesian equilibrium of a dynamic, noncooperative game. The question arises whether it is possible to provide Walrasian type or cooperative equilibrium concepts which have these properties. This volume contains original contributions on noncooperative and cooperative equilibrium notions in economies with differential information and provides answers to the above questions. Moreover, issues of stability, learning and continuity of alternative equilibria are also examined.
DevOps Tools for Java Developers : Best Practices from Source Code to Production Containers
Explore software lifecycle best practices Use DevSecOps methodologies to facilitate software development and delivery Understand the business value of DevSecOps best practices Manage and secure software dependencies Develop and deploy applications using containers and cloud native technologies Manage and administrate source control repositories and development processes Use automation to set up and administer build pipelines Identify common deployment patterns and antipatterns Maintain and monitor software after deployment
DevOps for Digital Leaders : Reignite Business with a Modern DevOps-Enabled Software Factory
In DevOps for Digital Leaders, deep collective experience on both sides of the dev–ops divide informs the global thought leadership and penetrating insights of the authors, all three of whom are cross-portfolio DevOps leaders at CA Technologies. Aruna Ravichandran, Kieran Taylor, and Peter Waterhouse analyze the organizational benefits, costs, freedoms, and constraints of DevOps. They chart the coordinated strategy of organizational change, metrics, lean thinking, and investment that an enterprise must undertake to realize the full potential of DevOps and reach the sweet spot where accelerating code deployments drive increasing customer satisfaction, revenue, and profitability.
Developments on Experimental Economics : New Approaches to Solving Real-world Problems
This volume presents papers and speeches given in the Experimental E- nomics Week in Honour of Dr Vernon L. Smith held in Okayama and Kyoto, 13-17 December 2004, which consisted of Dr Smith’s public speech and the International Conference on Experiments in Economic Sciences.
Development and evaluation of setup strategies in printed circuit board assembly
The last decade has seen a rapid extension of electronic control devices for various types of technical products. In modern electronics manufacturing, highly automated assembly systems are used to mount the electronic components onto the printed circuit boards (PCBs). Maintaining high production flexibility in order to meet the desired product variety and, at the same time, achieving high utilization rates of the capital-intensive production equipment can only be achieved by applying highly sophisticated planning and control strategies for the operation of modern placement machines. Ihsan Onur Yilmaz develops a novel group setup strategy which integrates multiple problems of the PCB assembly, especially in a medium-variety production environment. At the core of his principle approach are the identification of similarities between different types of PCBs and the generation of PCB clusters upon which group setup strategies are based. The developed setup strategies are also innovative in the sense that they integrate the optimization of detailed machine operations. This integration has not been achieved in the classical approaches which primarily rely on statistical clustering techniques.
Designing the successful corporate accelerator
The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs.
Designing Sustainable Technologies, Products and Policies : From Science to Innovation
This open access book provides insight into the implementation of Life Cycle approaches along the entire business value chain, supporting environmental, social and economic sustainability related to the development of industrial technologies, products, services and policies; and the development and management of smart agricultural systems, smart mobility systems, urban infrastructures and energy for the built environment. The book is based on papers presented at the 8th International Life Cycle Management Conference that took place from September 3-6, 2017 in Luxembourg, and which was organized by the Luxembourg Institute of Science and Technology (LIST) and the University of Luxembourg in the framework of the LCM Conference Series.
Designing sustainable energy for all : Sustainable product-service system design applied to distributed renewable energy
This open access book addresses the issue of diffusing sustainable energy access in low- and middle-income contexts.The book analyses, discusses and classifies the promising Sustainable Product-Service System (S.PSS) business models to deliver Distributed Renewable Energy systems in an effective, efficient and sustainable way. Its message is supported with cases studies and examples, discussing the economic, environmental and socioethical benefits as well as its limitations and barriers to its implementation. An innovative design approach is proposed and a set of design tools are supplied, enabling readers to create and develop Sustainable Product-Service System (S.PSS) solutions to deliver Distributed Renewable Energy systems.Practical applications of the book’s design approach and tools by companies and practitioners are discussed and the book will be of interest to readers in design, industry, govermanetal institution, NGOs as well as researchers.
Designing Organizations : 21st Century Approaches
The design of organizations has been an ongoing concern of management theory and practice over the past several decades. Over this time, there has been little change in the fundamental theory, principles and concepts of Organization Design (OD). Recently organizational life has changed dramatically with the advent of: new communication systems, adaptive mechanisms, information technology, knowledge management systems, innovation processes and more. This book systemically examines these developments and their impact on OD with contributions from leading scholars in the area. Also featured in the book are the practical issues with implementing OD in organizations. The individual chapters are organized into five sections: (1) Putting Contingency Theory in its Place, (2) Focus on Individuals Who Make up the Organization, (3) Innovation Processes and Organization Design, (4) Adaptation and Technology, and (5) Design for Performance. Each chapter examines aspects of the book’s threefold theme: (1) core issues in organization design, (2) emerging theoretical perspectives in OD, and (3) new developments and directions in OD. A special feature of each chapter is: 1) implications for theory, and 2) implications for practice.
Designing machine learning systems : An iterative process for production-ready applications
Machine learning systems are both complex and unique. Each design decision--such as how to process and create training data, which features to use, how often to retrain models, and what to monitor--in the context of how it can help your system as a whole achieve its objectives. The iterative framework in this book uses actual case studies backed by ample references. The book will help you tackle scenarios such as: Engineering data and choosing the right metrics to solve a business problem Automating the process for continually developing, evaluating, deploying, and updating models Developing a monitoring system to quickly detect and address issues your models might encounter in production Architecting an ML platform that serves across use cases Developing responsible ML systems
Designing Digital Work : Concepts and Methods for Human-centered Digitization
This book could well be the most comprehensive collection to date of integrated ideas on the elicitation, representation, integration and digitization of work processes and collaboration. The authors take a heavily human-centered approach while never losing sight of engineering aspects involved. Rooted in relevant theories, they present a set of practice-oriented tools and methods that will help bring work and work support into the hyper connected, data-driven era we are now entering.
Designing Democracy : Ideas for Better Rules
While liberal democracies are the best systems of self-governance for societies, they rarely invoke great enthusiasm. On the one hand, democracies have been known to fail in achieving efficient or fair allocations. On the other hand, many citizens take the democratic system for granted as they have yet to experience an alternative. In this book the vision we propose is that the potential of democ racies has not yet been exhausted, and that optimal democracies are both the Utopia for societies and the aim that scientists should be committed to. We present a number of ideas for drawing up new rules to im prove the functioning of democracies. The book falls into two parts. The first part examines ways of combining incentive contracts with democratic elections. We suggest that a judicious combina tion of these two elements as a dual mechanism can alleviate a wide range of political failures, while at the same time adhering to the founding principles of democracies. The second part presents new rules for decision-making and agenda setting. Together with modern communication devices, these rules can sometimes transcend the limitations of liberal VI Preface democracies in achieving desirable outcomes. Examples of such rules include the flexible majority rule where the size of the ma jority required depends on the proposal, or the rule that only those belonging to the winning majority can be taxed.
Designing big data platforms : How to use, deploy, and maintain big data systems
Provides expert guidance and valuable insights on getting the most out of Big Data systems. Helps readers understand how to process large amounts of data with well-known Linux tools and database solutions, use effective techniques to collect and manage data from multiple sources, transform data into meaningful business insights, and much more. Author Yusuf Aytas, a software engineer with a vast amount of big data experience, discusses the design of the ideal Big Data platform: one that meets the needs of data analysts, data engineers, data scientists, software engineers, and a spectrum of other stakeholders across an organization. Detailed yet accessible chapters cover key topics such as stream data processing, data analytics, data science, data discovery, and data security. This real-world manual for Big Data technologies: Provides up-to-date coverage of the tools currently used in Big Data processing and management / Offers step-by-step guidance on building a data pipeline, from basic scripting to distributed systems / Highlights and explains how data is processed at scale / Includes an introduction to the foundation of a modern data platform
Designing and Evaluating Value Added Services in Manufacturing E-Market Places
Presents the results of a research developed under a two years program titled “ “Distributed process and production planning in manufacturing enterprise networks” and funded by the Italian Ministry of Education, University and Research (MIUR) under the program PRIN2001.
Designing and evaluating e-management decision tools : The integration of decision and negotiation models into internet-multimedia technologies
Presents the most relevant concepts for designing intelligent decision tools in an Internet-based multimedia environment and assessing the tools using concepts of statistical design of experiments. The book covers : Decision modeling paradigms , Visual interactive decision modeling , Online preference elicitation , collaborative decision making , negotiation and conflict resolution , marketing decision optimization , and guidelines for designing and evaluating decision support tools. This book is designed for the following uses: 1) for researchers and engineers, who are seeking recent advances and who are developing e-management systems; 2) for practitioners and managers, who seek insights about ICT potential and using ICT for business intelligence management; and 3) for students, who seek theoretical and practical concepts of building and evaluating prototype decision tools.
Designing an All-Inclusive Democracy : Consensual Voting Procedures For Use in Parliaments, Councils and Committees
This book describes the voting procedures by which majority rule may be replaced by a more consensual system of governance. The book includes a foreword by Sir Michael Dummett and contributions by Elizabeth Meehan, Hannu Nurmi and Maurice Salles, among others.
Designing & Implementing an IDS in SDN
Solving the problem of the various type of unknown attacks that are hitting not only companies but also high level business individuals, of course we know that there is no way to stop the attacks permanently but this project is attempting to reduce these attacks to the possible minimum where it can detect the attack and declare its type so that the hostile can at least know what is the type of attacks on him and what to do in response and build a higher security. This system is implemented using the SDN environment and IDS technology for monitoring the traffic on the network and for detecting the attack and its type. Also the SDN technology has a built-in OpenFlow protocol. To work in an OF environment, any device that wants to communicate to an SDN controller must support the OpenFlow protocol.
Designed for Digital : How to Architect Your Business for Sustained Success
Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Design Technology in Contemporary Architectural Practice
Offers rare insights about how these firms apply technology to purposefully disrupt and support their creative design processes in order to then explore how technology can be integrated on an organisational level. The resulting practice stories are loosely tied to four chapters that discuss how Design Technology corresponds to studio culture, collaboration and delivery protocols, business opportunities, knowledge sharing, staff empowerment, and more. Focused on cultural and organisational challenges and opportunities. This book benefits both the professional market (such as design firms reflecting on their technology use), as well as the academic context (with its critical reflection on the interface between design process and technology support). Stories from the following design firms are included: Coop Himmelb(l)au ; Foster + Partners ; Bjarke Ingels Group (BIG) ; Zaha Hadid Architects ; Diller Scofidio + Renfo ; Heatherwick Studio ; Morphosis Architects ; SO-IL ; Woods Bagot ; Herzog & de Meuron ; LASSA
