الصفحة 33
الصفحة 33
Marketing Management
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
Marketing made simple : A step-by-step storyBrand guide for any business
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions.
Markell & Voge's Medical Parasitology
An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely redrawn line drawings and improved halftones provide visual examples related directly to the textual material. The content explores the etiologic agents of human disease belonging to the animal kingdom: protozoa, helminths (worms), and arthropods (insects and spiders), all of which are a significant cause of, or link to illness encountered both in tropical and temperate environments.
MARE-WINT : New Materials and Reliability in Offshore Wind Turbine Technology
This book provides a holistic, interdisciplinary overview of offshore wind energy, and is a must-read for advanced researchers. Topics, from the design and analysis of future turbines, to the decommissioning of wind farms, are covered. The scope of the work ranges from analytical, numerical and experimental advancements in structural and fluid mechanics, to novel developments in risk, safety & reliability engineering for offshore wind. The core objective of the current work is to make offshore wind energy more competitive, by improving the reliability, and operations and maintenance (O&M) strategies of wind turbines.
Manufacturing Systems Control Design : A Matrix-based Approach
The matrix-based approach presented here is a solution to the real-time application of control in discrete event systems and flexible manufacturing systems (FMS), and offers a sound practical basis for the design of controllers for manufacturing systems.
Manual of intracytoplasmic sperm injection in human assisted reproduction
For around half of the couples who have trouble conceiving the cause of infertility is sperm-related. Intracytoplasmic sperm injection (ICSI) is the most common and successful treatment for male infertility. Here, the pioneers for the technique, along with authorities in the field, describe the underlying science of ICSI and other micromanipulation techniques. Practical advice for performing the techniques is covered in depth, including sperm selection, laser-assisted ICSI, and the use of piezo in ICSI. Examining the safety of ICSI in animal models as well as the impact of ICSI on the health and well-being of the children conceived through the procedure is discussed. This manual is an essential resource for clinical embryologists and laboratory personnel wishing to refine or develop techniques and improve outcomes.
Manhattan Skyscrapers
This book, stories. The Destruction of Lower Manhattan York skyscraper, steel frames were clad in stone album by photographer Danny brick, or terra cotta and offered the illusion of Sedition, if only to place the entry on Lyons, captured the last remnants of down- monumental mass.
Managing Measurement Risk in Building and Civil Engineering
Managing Measurement Risk in Building and Civil Engineering will help all those who use measurement in their work or deal with the output from the measurement process, to understand not only the ‘ins and outs’ of measuring construction work but also the relationship that measurement has with contracts, procurement, claims and post-contract control in construction. The book is for quantity surveyors, engineers and building surveyors but also for site engineers required to record and measure events on site with a view to establishing entitlement to variations, extras and contractual claims.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders."
Managing Diversity in Intergovernmental Organisations
Intensifying worldwide environmental changes as well as political, cultural, religious, and economic crises have made intergovernmental organisations (IGOs) important instruments in international and global cooperation. In order to cope with their diverse stakeholders, it is more imperative than ever for intergovernmental organisations to engage in personnel policy on an international scale. Successful diversity management is an essential prerequisite for organisational performance, conflict management, and dynamics of IGOs. Björn A. Peters examines the challenges of diversity and managing diversity in IGOs on the basis of the Mekong River Commission case study.
Managing Development and Application of Digital Technologies : Research Insights in the Munich Center for Digital Technology & Management (CDTM)
Digital technology determines today’s world and will be one of the key technologies of the future. Successful technology development, introduction and management are not only a question of technical issues; due to their complexity a close cooperation between different scientific disciplines is required to discuss various consequences, chances and risks from manifold points of view as a starting point for the design of adequate solutions. The ability to integrate business and technology decisions will become a crucial core competence.
Management Quality and Competitiveness : Lessons from the Industrial Excellence Award
This book showcases examples of excellent manufacturing companies who have succeeded in creating value and job growth in Western Europe. The examples show managers of industrial firms how a clearly articulated strategic position can be combined with excellent execution to achieve competitiveness in Europe, in spite of the usually cited disadvantage of high labor costs and rigidity. Not every company is alike — strategic positions differ, and the means of execution differ, but what is common is a clear plan together with mobilization of all employees to apply their abilities in supporting this common plan. The book is indispensable reading for all managers that are interested in improving competitiveness.
Management of Technology and Innovation in Japan
Despite the innumerable number of p- lications and recommendations on innovation, competitive innovativeness is still a rare competency. The latest publication of UNICE – the European Industry - ganization representing 20 million large, midsize and small companies – speaks a clear language: Europe qualifies to roughly 60% (70%) of the innovation strength of the US (Japan).
Management and Information Technology after Digital Transformation
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape.
Management : Leading & collaborating in a competitive world
Management: Leading and Collaborating in a Competitive World is the perspective of a current or future manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. This bottom-line, results-oriented approach is a unique hallmark of this text. Leadership is also a vital theme and includes working collaboratively toward outstanding results
Making Globally Distributed Software Development a Success Story : International Conference on Software Process, ICSP 2008 Leipzig, Germany, May 10-11, 2008 Proceedings
This volume contains papers presented at the International Conference on Software Process (ICSP 2008) held in Leipzig, Germany, during May 10-11, 2008. ICSP 2008 was the second conference of the ICSP series. The theme of ICSP 2008 was “Making Globally Distributed Software Development a Success Story. ” Software developers work in a dynamic context of frequently changing technologies and with limited resources. Globally distributed development teams are under ev- increasing pressure to deliver their products more quickly and with higher levels of qu- ity. At the same time, global competition is forcing software development organizations to cut costs by rationalizing processes, outsourcing part of or all development activities, reusing existing software in new or modified applications, and evolving existing systems to meet new needs, while still minimizing the risk of projects failing to deliver.
Making European Merger Policy More Predictable
Making European Merger Policy More Predictable analyses European Merger Control with regard to its capacity to generate predictability among the concerned parties. Starting from the premise that predictability is of overwhelming importance for the functioning of market economies, Voigt and Schmidt ask to what degree European Merger Control has been predictable over the last couple of years. The authors show both theoretically and empirically that there have been serious shortcomings with regard to the predictability of competition policy. They identify the insufficient recognition of the consequences of globalization on the competitive processes as well as an often inconsistent application of economic theory as the root causes for the lack of predictability. The inconsistent application of economic theory is particularly relevant with regard to potential competition and the evaluation of collective dominance. The authors generate a substantial number of proposals that could help to improve predictability. On this basis, Voigt and Schmidt critically assess the recent reforms of European Merger Control.
Magnetism in the Solid State : An Introduction
Presents a phenomenological approach to the field of solid state magnetism. After introducing the basic concepts from statistical thermodynamics and electronic structure theory, the first part discusses the standard models for localized moments (Weiss, Heisenberg) and delocalized moments (Stoner). This is followed by a chapter about exchange and correlation in metals, again considering the results for the localized and delocalized limit. The book ends with a chapter about spin fluctuations, which are introduced as an alternative to the finite temperature Stoner theory. A useful reference work for researchers, this book will also be a valuable accompaniment to graduate courses on magnetism and magnetic materials.
Magnetic resonance angiography : techniques, indications and practical applications
The advent of contrast-enhanced MRA in the early to mid 1990s revolutionized the clinical approach to vascular imaging: an accurate non-invasive imaging modality, not requiring ionizing radiation or potentially nephrotoxic iodinated contrast media, was able to compete with the more hazardous and invasive catheter angiography. Today, MRA is a safe, easy-to-perform procedure routinely used in most imaging centers, and the continued development of faster, more powerful magnets and more effective contrast agents is increasingly helping to overcome many of the early limitations of the technique.
