الصفحة 33
الصفحة 33
Digital Transformation in Norwegian Enterprises
Presents a number of case studies on digital transformation in Norway, one of the fore-runners in the digital progress index established by the European Commission in 2020. They explore the process of adoption, diffusion and value generation from digital technologies, and how the use of different digital solutions has enabled Norwegian enterprises to digitally transform their operations and business models.
Digital Towns : Accelerating and Measuring the Digital Transformation of Rural Societies and Economies
This book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. In addition to access to resources, competition from urban and global markets, and population trends, rural communities present lesser access and use of digital technologies and have lower digital competencies and skills than their urban counterparts. Consequently, they experience less beneficial outcomes from increased digitalisation than urban areas. This book defines what a digital town is and explores digitalisation from the perspective of the four basic economic sectors in towns - individuals and households, businesses, the public sector, and civil society - and three types of enabling infrastructure - digital connectivity, education, and governance.
Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective
This is book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them.
Digital Media & Intellectual Property : Management of Rights and Consumer Protection in a Comparative Analysis
This book focuses on intellectual property issues and rights in digital - dia, their connection with consumer protection, and the limits on freedom of contracts imposed by technological power. In particular, it analyzes, from a EU and U.S. comparative perspective, the complex issues concerning legal protection, technological measures and new business models associated with the use, distribution, and control of digital media. The book is based on a research project the author started in 2001 as V- iting Scholar at the University of California at Berkeley, Boalt Hall School of Law.
Digital Marketing Outreach : The Future of Marketing Practices
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.
Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification
you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset
Digital Kenya : An Entrepreneurial Revolution in the Making
Presenting rigorous and original research, this volume offers key insights into the historical, cultural, social, economic and political forces at play in the creation of world-class ICT innovations in Kenya. Following the arrival of fiber-optic cables in 2009, Digital Kenya examines why the initial entrepreneurial spirit and digital revolution has begun to falter despite support from motivated entrepreneurs, international investors, policy experts and others. Written by engaged scholars and professionals in the field, the book offers 15 eye-opening chapters and 14 one-on-one conversations with entrepreneurs and investors to ask why establishing ICT start-ups on a continental and global scale remains a challenge on the “Silicon Savannah
Digital Integration, Growth and Rational Regulation
This book focuses on the role of information and communication technologies for economic integration, networking and growth. Technological and regulatory dynamics are highlighted with respect to EU countries and the US. The analysis deals with the main issues of rational regulations in open economies. Schumpeterian developments and dynamic efficiency gains are crucial for Europe in the context of telecommunications competition and network modernisation – achieving the goals of the Lisbon Agenda requires adequate incentives for investment and solid capital market prospects. Economic progress in the digital knowledge society will be characterised by enormous structural change and the growth of digital services. New policy conclusions at both the national and international levels – including welfare analysis – are presented.
Digital innovation management : People, process, platforms and policy
Shows how digital innovation management practices can facilitate project coordination aimed at business success while prioritizing environmental and social responsibility. structured around the four pillars of digital innovation (people, process, platforms, and policy), the book illustrates how digital and physical elements of innovation management can be integrated to create new marketing offerings, organizational processes, and business models that align with sustainability and human centric ideals. the book supports a theoretical framing of digital innovation management with case studies of creative digital ecosystems such as smart cities, which leverage integrated digital systems to advance research, innovation, and education. finally, the book provides an analysis of emerging technologies, such as artificial intelligence and blockchain, that may introduce significant digital innovations to make smarter organizations and territories.
Digital Government : E-Government Research, Case Studies, and Implementation
New information technologies are being applied swiftly to all levels of government service: local, county, regional and even national and international. Information technology (IT) is being used to improve data management and data sharing, planning and decision support, service delivery, and more. Application areas affected by government mandates to improve e-government service include healthcare and safety; law enforcement, security, and justice; education; land use; and many others. Information technology is being used to increase public access to information, to provide more convenient and timely transaction services, and to increase citizen participation in the establishment of government regulations and other processes. DIGITAL GOVERNMENT: E-Government Research, Case Studies, and Implementation provides the field with a definitive, interdisciplinary, and understandable review of recent IT and related research of particular importance to digital government. The book also includes explorations of current and future policy implications, and case studies of successful applications in a variety of government settings.
Digital Fluency : Understanding the Basics of Artificial Intelligence, Blockchain Technology, Quantum Computing, and Their Applications for Digital Transformation
If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent.
Digital Finance : Security Tokens and Unlocking the Real Potential of Blockchain
In Digital Finance: Security Tokens and Unlocking the Real Potential Blockchain, readers will realize why security tokens are creating huge excitement in the financial industry. By combining the latest in technology and the potential for automated world-class investor protections, regulatory compliance and customer service, security tokens offer a plethora of benefits that will drive cost reductions, enhance flexibility and open up opportunities for new business models and revenue streams. Digital Finance thoroughly examines how this powerful technology can overhaul our current financial infrastructure in a way that will increase efficiency, transparency, and security.
Digital Excellence ; University Meets Economy
Digital economic modernization is a crucial element of progress in both OECD countries and newly industrialized countries. The contributions to this book explore the technological and economic dynamics of information and communication technology (ICT) and focus on several innovative software applications which aim at solving standard and new problems more efficiently. They particularly emphasize the point that innovation within an economic context does not solely concern companies and their customers; integrating research institutions and universities enhances the scope of creativity to not only produce concrete innovative ideas and projects, but also to develop procedures and techniques for putting them into practice. This book provides companies with both insights into new approaches and immediate access to innovative concepts.
Digital Entrepreneurship : Impact on Business and Society
Explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.
Digital Enterprise Technology : Perspectives and Future Challenges
Digital engineering methods and systems are vitally important for performing key technical and business functions of global enterprises in a distributed and collaborative manner. The product design and engineering systems are gradually being developed to include a variety of tools for DfX, as well as incorporate aspects of digital manufacturing.The chapters presented in this book are contributed by world class leaders in the field. This volume includes relevant examples of current state-of-art in the development and use of systems and methods for the digital modelling of global development and realization processes in the context of life cycle management.
Digital economies at global margins
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Within the last decade, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book, contributors from a range of disciplines and locations investigate the impact of increased digital connectivity on people and places at the world's economic margins.
Digital Economic Dynamics : Innovations, Networks and Regulations
This book analyzes the dynamics and impacts of software development and discusses new institutional and economic changes in the context of digital market economies.The book furthermore examines telecommunications regulation of fixed line networks, cable TV and mobile communications.
Digital Dilemmas : Exploring Social Media Ethics in Organizations
This book categorizes the dilemmas organizations across a range of industries can face when they implement social media to communicate with stakeholders. This book provides a systematic framework for analyzing these ethical dilemmas in social media using the Navigation Wheel. This tool leads the decision-maker through a series of considerations such as legal questions, corporate identity, morality, reputation, and ethics. Finally, the author considers implications for leaders and presents potential solutions to these dilemmas.
Digital darwinism : Surviving the new age of business disruption
This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly.
Digital business strategies in blockchain ecosystems : Transformational design and future of global business
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime.
