الصفحة 32
الصفحة 32
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Maritime Archaeology : Australian Approaches
Subject areas discussed in this book include shipwrecks and abandoned vessels, The application of National and State legislation and management regimes to these underwater cultural heritage sites is also highlighted, together with the important role of avocational divers and training programs in raising the profile of underwater and maritime heritage sites.The book includes a comprehensive bibliography of work conducted both in Australia and by Australian maritime archaeologists in the Asia-Pacific region. This book will be of interest to students and practitioners of maritime and historical archaeology and cultural heritage managers throughout the world .
Marine, Freshwater, and Wetlands Biodiversity
Marine, coastal and wetland habitats are threatened, not only through exploitation, but also by the prospect of climate change – as ocean currents change course, sea levels rise, and rainfall patterns change. Even the once-common cod is now under threat from the combined effects of over-fishing and a dramatic change-induced decrease in the plankton that cod larvae feed on. Meanwhile, coral reefs remain especially vulnerable to rapid sea-level changes exacerbated by the effects of tourism and disease. This book gathers together a wide range of papers reporting on key research into the biodiversity conservation of these critical and increasingly threatened habitats. Collectively these papers provide a snap-shot of the types of problems they are experiencing, and offer a wealth of topical examples which render this volume especially valuable to teachers of courses in marine, freshwater and wetlands ecology, biological conservation and ecological restoration.
Marine resource damage assessment : Liability and compensation for environmental damage
MARE-DASM research focused on: (i) the estimation and distribution of marine contaminants in order to assess their long term effects (ecotoxicology); (ii) the integration of these result into a Biological Effects SubModel and a mathematical model assessing the risks associated with accidental spillage of oil at sea and the damage this can cause (modelling); (iii) the assessment of the willingness to pay for ecological damage, based on the Contingent Valuation Method (economics); (iv) the development and evaluation of measures to be taken in order to guarantee a sustainable use of the Belgian part of the North Sea, taking into account the economic and social interests and values (social economics); (v) the potential to develop technical and legal procedures that allow ecological damage to the marine environment to be evaluated and compensated, taking into account constraints in national and international liability legislation (legal).
Manual of Benirschke and Kaufmanns Pathology of the Human Placenta
Benirschke and Kaufmann's Pathology of the Human Placenta has long been regarded as the gold standard in the field. It is comprehensive and thorough and contains the detail necessary for those in the subspecialties of placental, perinatal and pediatric pathology. However, placentas are relatively common specimens and are not examined primarily by specialists in the field, but by general pathologists. Thus, there is a need for a more practical and concise manual that can be used by pathology trainees and generalists in their daily work. Manual of Benirschke and Kaufmann's Pathology of the Human Placenta will fill that need. The Manual is a practical, user-friendly guidebook for the general pathologist and pathologist in training for everyday, bench-side use. Organized in 27 chapters, the book will discuss placental development, general features, approach to the specimen by macroscopic and microscopic evaluation, all aspects of placental abnormalities and lesions, disease processes and the placenta, legal aspects of the placental examination, future directions and much more. The sections on macroscopic and microscopic evaluations feature quick-reference tables that allow the reader to identify abnormalities, learn the situations where they occur, and refer back to the text for in-depth discussions. Each chapter will end with selected readings from Pathology of the Human Placenta for more detailed discussions, classic recommended readings, as well as an up-to-date bibliography of current literature. The manual features over 444 illustrations, more than 100 of them in full-color. A must-have for every pathologist and pathology resident.
Manual for Pharmacy Technicians ; 5th ed.
The trusted training resource for pharmacy technicians at all levels. The role of pharmacy technicians is rapidly expanding, and demand for well-trained technicians has never been higher. This fifth edition presents the practical skills and foundational knowledge all technicians need to be successful.
Manual Endourology : Training for Residents
Endourology Step by Step. This manual is intended to help residents in urology learn the basic techniques of endourology. All authors are experts in this field and experienced teachers. Each chapter includes: indications, limits, risks and contraindications, a step-by-step procedure. The book is completed by extensive illustrations. Learning the basics of this fascinating technique was never so easy!
Managing Your Headaches
Frequent headaches seriously affect the lives of millions of sufferers. The result can be lost productivity and income, restrict activity, lower self-esteem, and even social isolation. For many, it takes years to find the appropriate medication to manage your headaches effectively. In Managing Your Headaches, Mark and Leah Green and John Rothrock explain what information you should record for your physician, what a physician is looking for in a neurological examination, and what you should (and should not) do to reduce the frequency and severity of your headaches. They discuss the effects of stress, psychological factors, possible food triggers, and environmental risk factors. The authors explain the symptoms of migraine, cluster, and tension-type headaches as well as less common types. They address common concerns and misconceptions and explain current knowledge about headache causes in understandable terms. The newest, most effective medications and their possible side effects are evaluated. The authors also explain how to prevent rebound headaches from over-medications and how non-medical treatments can be of value. Managing Your Headaches will tell you what you need to know to better control your headaches. Armed with the information in this book, you can be aware of the latest treatment options and can have more productive, informed discussions with your physician.
Management of Transboundary Rivers and Lakes
As it circulates in the atmosphere, in the rivers, lakes, soil, rock, and in the oceans, it is the major conveyer of va- ous chemical substances and of energy, and it can also be called as the blood of the ecosystems of this planet. But at the same time water is interwoven in the va- ous functions of the nature and the human society in countless ways which makes water one of the most complicated challenges of the mankind today.Human beings are exploiting and enjoying, but at the same time polluting and deteriorating, the waters in various ways and water is equally important to the - man socio-economic system as it is to the nature. It may sound a bit anecdotal to say that water obeys no borders, but that is true; the hydrologic cycle with its r- ers, river basins, lakes, aquifers, rainfalls, oceans, etc., cross administrational b- ders without any passport control. River and lake basins are in most cases very different from the administrational borders that the human beings have set up.
Management of Prader-Willi Syndrome
Management of Prader-Willi Syndrome brings together the contributions of professionals with considerable expertise in diagnosis and management of PWS. Clinical, social, family, and community issues are explored and management strategies identified. The text presents historical, medical, and genetic information to orient the reader. The major portion deals with pragmatic guidelines, rather than research and diagnosis, and is directed to health and educational specialists in academic, clinical, and community settings. This manual is endorsed by The Prader-Willi Syndrome Association, which is recognized world-wide.
Mammalian Subventricular Zones : Their Roles in Brain Development, Cell Replacement, and Disease
This text provides a comprehensive summary of research and findings that have lead to the current understanding of the subventricular zones. It provides an overview of the roles of subventricular zones in normal development and in disease and a foundation from which current and future studies can be evaluated.
Malnutrition therapy by CMAM training
This research aims at spotting the light on the problem of malnutrition: its causes and effects, and trying to find possible solutions by using CMAM Program. Severe wasting is the most widespread form of severe acute malnutrition, affecting an estimated 17 million children globally. This analysis assesses the effectiveness of community management of acute malnutrition (CMAM) program.
Make Your Brain Work: How to Maximize Your Efficiency, Productivity and Effectiveness
This entertaining book will help you reduce the stress and overwhelm of poor time management, and help get you to that next professional level. Including brand-new content on developing resilience and creativity, and managing your work-life balance, now it's even easier to Make Your Brain Work!
Magneto-Fluid Dynamics : Fundamentals and Case Studies of Natural Phenomena
Concerns the generation of electric currents and of electric space charges inside conducting media that move in magnetic fields. The authors postulate nothing but the Maxwell equations. They discuss at length the disk dynamo, which serves as a model for the natural self-excited dynamos that generate magnetic fields such as that of sunspots. There are 36 Examples and 13 Case Studies. The Case Studies concern solar phenomena -- magnetic elements, sunspots, spicules, coronal loops -- and the Earth's magnetic field.
Magnetic Resonance Tomography
Provides a comprehensive overview of both the physics and the clinical applications of MRI, including practical guidelines for imaging. The authors define the importance of MRI in the diagnosis of several disease groups in comparison or combination with other methods.
Magnetic Resonance Imaging in Ischemic Stroke
The imaging of stroke has undergone significant changes owing to the rapid progress in imaging technology. This volume, comprising three parts, is designed to provide a comprehensive summary of the current role of MR imaging in patients with ischemic stroke. The first part outlines the clinical presentations of stroke and discusses the diagnostic efficacy and therapeutic impact of MR imaging. The second and third parts form the core of the volume, and are based on a novel approach in that the topic is presented from two very different viewpoints. Part 2 provides a detailed presentation of the distinguishing features of stroke from the radiologist's perspective. By contrast, part 3 addresses the needs of the clinician, documenting specific stroke syndromes and their correlates on MR imaging. The overall aim has been to create a well-illustrated volume with broad appeal that links pathology, radiology and stroke medicine in an informative manner.
Macroeconomic Risk Management Against Natural Disasters : Analysis focussed on governments in developing countries
Natural disasters cause considerable economic damage. While developed countries usually are able to cope with the impacts of natural hazards, developing countries are faced with severe consequences for their resources. In order to prevent long-term macroeconomic repercussions, governments need a comprehensive disaster risk management strategy.Budgetary resources are allocated to pre-disaster risk management strategies to reduce the probability of financing gaps. The framework and model approach allows cross country comparisons as well as the assessment of financial vulnerability, macroeconomic risk, and risk management strategies.
Machine Learning in Document Analysis and Recognition
The objective of Document Analysis and Recognition (DAR) is to recognize the text and graphicalcomponents of a document and to extract information. With ?rst papers dating back to the 1960’s, DAR is a mature but still gr- ing research?eld with consolidated and known techniques. Optical Character Recognition (OCR) engines are some of the most widely recognized pr- ucts of the research in this ?eld, while broader DAR techniques are nowadays studied and applied to other industrial and o?ce automation systems. In the machine learning community, one of the most widely known - search problems addressed in DAR is recognition of unconstrained handwr- ten characters which has been frequently used in the past as a benchmark for evaluating machine learning algorithms, especially supervised classi?ers.
Machine Learning for Multimodal Interaction ; 5th International Workshop, MLMI 2008, Utrecht, The Netherlands, September 8-10, 2008. Proceedings
The 12 revised full papers and 15 revised poster papers presented together with 5 papers of a special session on user requirements and evaluation of multimodal meeting browsers/assistants were carefully reviewed and selected from 47 submissions. The papers cover a wide range of topics related to human-human communication modeling and processing, as well as to human-computer interaction, using several communication modalities. Special focus is given to the analysis of non-verbal communication cues and social signal processing, the analysis of communicative content, audio-visual scene analysis, speech processing, interactive systems and applications.
Machine learning for brain disorders
Organized into five parts. Part One presents the fundamentals of ML. Part Two looks at the main types of data used to characterize brain disorders, including clinical assessments, neuroimaging, electro- and magnetoencephalography, genetics and omics data, electronic health records, mobile devices, connected objects and sensors. Part Three covers the core methodologies of ML in brain disorders and the latest techniques used to study them. Part Four is dedicated to validation and datasets, and Part Five discusses applications of ML to various neurological and psychiatric disorders.
