الصفحة 30
الصفحة 30
Handbook of Research Methods for Marketing Management
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical issues regarding how research is conducted, the Handbook offers guidance for all marketing researchers. This guidance includes insights on scale development, necessary condition analysis, experimental design, visual research methods, phenomenology and mobile ethnography. Chapters also consider recent advances in marketing research methods, legal aspects of marketing research, research ethics and how a forensic science framework can be used in marketing research.
Handbook of Practical X-Ray Fluorescence Analysis
X-Ray Fluorescence analysis (XRF) is a reliable multi-elemental and nondestructive analytical method widely used in research and industrial applications. This practical handbook provides self-contained modules featuring XRF instrumentation, quantification methods, and most of the current applications. The book gives a survey of the theoretical fundamentals, analytical instrumentation, software for data processing, various excitation regimes including gracing incidents and microfocus measurements, quantitative analysis, applications in routine and micro analysis, mineralogy, biology, medicine, criminal investigations, archeology, metallurgy, abrasion, microelectronics, environmental air and water analysis. It gives the basic knowledge on this technique, information on analytical equipment and guides the reader to the various applications.
Handbook of paleoanthropology ; Vol I : Principles, methods and approaches Vol II : Primate evolution and human origins Vol III : Phylogeny of hominids
Paleoanthropology is perhaps the most multidisciplinary of all the sciences. The three volumes of this handbook bring together contributions by the world´s leading specialists that reflect the broad spectrum of modern paleoanthropology, thus presenting an indispensable resource for both professionals and students alike.
Handbook of obesity prevention : A resource for health professionals
Comprehensive in scope and meticulously researched, Handbook of Obesity Prevention analyzes the intricate causes of this public health crisis, and sets out concrete, multilevel strategies for meeting it head-on. This innovative handbook starts by clearly defining obesity in clinical, epidemiologic, and financial terms. From there, expert contributors provide insights on current issues, methods, and controversies in the field, focusing on new opportunities for prevention, successful interventions and initiatives, and guidelines for planning and implementing programs and evaluating results. This systematic approach to large-scale social and policy change gives all parties involved—from individual practitioners to multinational corporations—the tools to set and attain realistic goals based on solid evidence and best practice in public health.
Handbook of Normal Frames and Coordinates
This book provides the first comprehensive and complete overview on results and methods concerning normal frames and coordinates in differential geometry, with emphasis on vector and differentiable bundles. The book can be used as a reference manual, for reviewing the existing results and as an introduction to some new ideas and developments. Virtually all essential results and methods concerning normal frames and coordinates are presented, most of them with full proofs, in some cases using new approaches.All classical results are expanded and generalized in various directions. For example, normal frames and coordinates are defined and investigated for different kinds of derivations, in particular for (possibly linear) connections on manifolds, with or without torsion, in vector bundles and on differentiable bundles; they are explored also for (possibly parallel) transports along paths in vector bundles. Theorems of existence, uniqueness and, possibly, holonomicity of normal frames and coordinates are proved; mostly, the proofs are constructive and some of their parts can be used independently for other tasks.
Handbook of neurochemistry and molecular neurobiology : Practical neurochemistry methods
The Handbook is intended to be a service to the neuroscience community, to help in finding available and useful information, to point out gaps in our knowledge, and to encourage continued studies. It represents the valuable contributions of the many authors of the chapters and the guidance of the editors and most important, it represents support for research in this discipline. Based on the rapid advances in the years since the second edition
Handbook of Nature-Inspired and Innovative Computing : Integrating Classical Models with Emerging Technologies
This comprehensive handbook, the first of its kind to address the connection between nature-inspired and traditional computational paradigms, is a repository of case studies dealing with different problems in computing and solutions to these problems based on nature-inspired paradigms. The "Handbook of Nature-Inspired and Innovative Computing: Integrating Classical Models with Emerging Technologies" is an essential compilation of models, methods, and algorithms for researchers, professionals, and advanced-level students working in all areas of computer science, IT, biocomputing, and network engineering.
Handbook of multicultural perspectives on stress and coping
Has the developing world developed modern concepts of stress? Are coping methods the same around the globe? Such questions are not simple to answer, and until recently, few knew to ask them. In recent years, Western psychologists have recognized that their prevailing views of psychology do not always translate worldwide—and that no culture has a monopoly on either stress or coping. The Handbook of Multicultural Perspectives on Stress and Coping was created to address this realization. This unique volume moves beyond simple comparisons of behaviors in other countries by clarifying critical concepts in stress and coping, analyzing and synthesizing vast amounts of global data, and identifying constructs and methodologies necessary for meaningful cross-cultural research.
Handbook of micrometeorology : A guide for surface flux measurement and analysis
The Handbook of Micrometeorology is the most up-to-date reference for micrometeorological issues and methods related to the eddy covariance technique for estimating mass and energy exchange between the terrestrial biosphere and the atmosphere. It is intended to provide micrometeorologists, ecosystem scientists, boundary-layer meteorologists, and students involved in micrometeorology with the state of science on measurement and analysis. The Handbook is the culmination of many detailed discussions of theory, analysis, and practical applications by the leading scientists in the field. It provides useful advice for bringing coherence to estimates of mass and energy exchange for understanding the role of the terrestrial biosphere in global environmental change.
Handbook of Mathematical Models in Computer Vision
In this edited volume we present the most prominent mathematical models that are considered in computational vision. To this end, tasks of increasing complexity are considered and we present the state-of-the-art methods to cope with such tasks. The volume consists of six thematic areas that provide answers to the most dominant questions of computational vision: Image reconstruction, Segmentation and object extraction, Shape modeling and registration, Motion analysis and tracking, 3D from images, geometry and reconstruction Applications in medical image analysis
Handbook of Mathematical Geosciences : Fifty Years of IAMG
Presents a compilation of invited path-breaking research contributions by award-winning geoscientists who have been instrumental in shaping the IAMG. It contains 45 chapters that are categorized broadly into five parts (i) theory, (ii) general applications, (iii) exploration and resource estimation, (iv) reviews, and (v) reminiscences covering related topics like mathematical geosciences, mathematical morphology, geostatistics, fractals and multifractals, spatial statistics, multipoint geostatistics, compositional data analysis, informatics, geocomputation, numerical methods, and chaos theory in the geosciences.
Handbook of Materials Modeling
The first reference of its kind in the rapidly emerging field of computational approachs to materials research, this is a compendium of perspective-providing and topical articles written to inform students and non-specialists of the current status and capabilities of modelling and simulation. From the standpoint of methodology, the development follows a multiscale approach with emphasis on electronic-structure, atomistic, and mesoscale methods, as well as mathematical analysis and rate processes. Basic models are treated across traditional disciplines, not only in the discussion of methods but also in chapters on crystal defects, microstructure, fluids, polymers and soft matter. Written by authors who are actively participating in the current development, this collection of 150 articles has the breadth and depth to be a major contributor toward defining the field of computational materials. In addition, there are 40 commentaries by highly respected researchers, presenting various views that should interest the future generations of the community.
Handbook of marketing analytics : Methods and applications in marketing management, public policy, and litigation support
Shows analytical marketing methods and their high-impact real-life applications in marketing management, Public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, While 22 case studies present thorough examples of the use of each method. Multidisciplinary in scope, This handbook covers experimental methods, non-experimental methods, and their digital-era extensions. It explores topics such as : Classical and bayesian econometrics, Causality, Machine learning, Optimization, And recent advancements in conjoint analysis.
Handbook of In Vivo Chemistry in Mice : From Lab to Living System
The Handbook of In Vivo Chemistry in Mice: From Lab to Living System introduces readers to general information about live animal experiments and detection methods commonly used for these animal models. It focuses on chemistry-based techniques to develop selective in vivo targeting methodologies, as well as strategies for in vivo chemistry and drug release.
Handbook of Geometric Computing : Applications in Pattern Recognition, Computer Vision, Neuralcomputing, and Robotics
Many computer scientists, engineers, applied mathematicians, and physicists use geometry theory and geometric computing methods in the design of perception-action systems, intelligent autonomous systems, and man-machine interfaces. This handbook brings together the most recent advances in the application of geometric computing for building such systems, with contributions from leading experts in the important fields of neuroscience, neural networks, image processing, pattern recognition, computer vision, uncertainty in geometric computations, conformal computational geometry, computer graphics and visualization, medical imagery, geometry and robotics, and reaching and motion planning. For the first time, the various methods are presented in a comprehensive, unified manner.
Handbook of Fractional Calculus for Engineering and Science
Provides reliable methods for solving fractional-order models in science and engineering. Contains efficient numerical methods and algorithms for engineering-related equations. Contains comparison of various methods for accuracy and validity. Demonstrates the applicability of fractional calculus in science and engineering. Examines qualitative as well as quantitative properties of solutions of various types of science- and engineering-related equations.
Handbook of Face Recognition
This authoritative handbook is the first to provide complete coverage of face recognition, including major established approaches, algorithms, systems, databases, evaluation methods, and applications. After a thorough introductory chapter from the editors, 15 chapters address the sub-areas and major components necessary for designing operational face recognition systems. Each chapter focuses on a specific topic, reviewing background information, reviewing up-to-date techniques, presenting results, and offering challenges and future directions.
Handbook of education policy studies : School/University, curriculum, and assessment ; Vol.2
This handbook brings together the latest research from a wide range of internationally influential scholars to analyze educational policy research from international, historical and interdisciplinary perspectives. By effectively breaking through the boundaries between countries and disciplines, it presents new theories, techniques and methods for contemporary education policy, and illustrates the educational policies and educational reform practices that various countries have introduced to meet the challenges of continuous change.
Handbook of Economic Sociology for the 21st Century : New Theoretical Approaches, Empirical Studies and Developments
This handbook provides an overview on major developments that occurred in the field of economic sociology after its rebirth since the 1980s in the US. It offers new insights on the uniqueness of European economic sociology compared to US economic sociology which emerged at the end of the 20th century. The handbook presents economic sociology as a developing field which started with certain foundations as new economic sociology, widening the perspective by introducing social factors thereby focusing more on general belief systems, social forms of coordination and the relationships between society and the economy. It offers an outstanding portrait of the research field helping to identify major foundations and trajectories as well as new research perspectives for a globalized economic sociology.
Handbook of Drug Monitoring Methods : Therapeutics and Drugs of Abuse
In Handbook of Drug Monitoring Methods: Therapeutics and Drug Abuse, authors discuss the different analytical techniques used in today’s practice of therapeutic drug monitoring and drugs of abuse as well as alcohol testing with relevant theory, mechanism, and in-depth scientific discussion on each topic.
