Data driven : Harnessing data and AI to reinvent customer engagement
Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success, Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal, Capture, organize, and analyze data from every source and activate it across every channel, Create a data-powered marketing strategy that can be customized for any audience, Serve individual consumers with highly personalized interactions, Deliver better customer service for the best customer experience, Improve your products and optimize your operating systems, Use AI and IoT to predict the future direction of markets. Also you’ll discover the three principles for building a successful data strategy and the five sources of data-driven power.
Data augmented design : Embracing new data for sustainable urban planning and design
This book offers an essential introduction to a new urban planning and design methodology called Data Augmented Design (DAD) and its evolution and progresses, highlighting data driven methods, urban planning and design applications and related theories. The authors draw on many kinds of data, including big, open, and conventional data, and discuss cutting-edge technologies that illustrate DAD as a future-oriented design framework in terms of its focus on multi-data, multi-method, multi-stage and multi-scale sustainable urban planning. In four sections and ten chapters, the book presents case studies to address the core concepts of DAD, the first type of applications of DAD that emerged in redevelopment-oriented planning and design, the second type committed to the planning and design for urban expansion, and the future-oriented applications of DAD to advance sustainable technologies and the future structural form of the built environment. The book is geared towards a broad readership, ranging from researchers and students of urban planning, urban design, urban geography, urban economics, and urban sociology, to practitioners in the areas of urban planning and design.
Dark Matter in Astro- and Particle Physics ; Proceedings of the International Conference DARK 2004, College Station, USA, 3-9 October, 2004
The search for dark matter in the universe has established itself as one of the most exciting and central fields of astrophysics, particle physics and cosmology. The lectures and talks in this book emphasize the experimental and theoretical status and future perspectives, stressing in particular the interplay between astro- and particle physics.
Cyber-physical systems : A model-based approach
In this concise yet comprehensive textbook, future inventors are introduced to the key concepts of Cyber-Physical Systems (CPS). Using modeling as a way to develop deeper understanding of the computational and physical components of these systems, one can express new designs in a way that facilitates their simulation, visualization, and analysis. Concepts are introduced in a cross-disciplinary way.
CyberParks – The Interface Between People, Places and Technology: New Approaches and Perspectives
This book is about public open spaces, about people, and about the relationship between them and the role of technology in this relationship. It is about different approaches, methods, empirical studies, and concerns about a phenomenon that is increasingly being in the centre of sciences and strategies – the penetration of digital technologies in the urban space. As the main outcome of the CyberParks Project, this book aims at fostering the understanding about the current and future interactions of the nexus people, public spaces and technology. It addresses a wide range of challenges and multidisciplinary perspectives on emerging phenomena related to the penetration of technology in people’s lifestyles - affecting therefore the whole society, and with this, the production and use of public spaces. Cyberparks coined the term cyberpark to describe the mediated public space, that emerging type of urban spaces where nature and cybertechnologies blend together to generate hybrid experiences and enhance quality of life.
Cyber Security and Digital Forensics : Challenges and Future Trends
This groundbreaking new volume, written and edited by a wide range of professionals in this area, covers broad technical and socio-economic perspectives for the utilization of information and communication technologies and the development of practical solutions in cyber security and digital forensics. Not just for the professional working in the field, but also for the student or academic on the university level, this is a must-have for any library.
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data.
Current trends and future directions in prosthetic and implant dentistry in the digital era
Covers the latest advances in the development and application of digital technologies in prosthetic and implant dentistry. We wish to provide both clinicians and researchers with a comprehensive and up-to-date source of information on current trends, limitations, and potential future applications of digital technologies in daily clinical practice.
Current and Future Perspectives of Ethnomathematics as a Program
This survey on the modernity of ethnomathematics addresses numerous themes related to both ethnomathematics and mathematics education. It offers a broader view of mathematics, including ideas, procedures, concepts, processes, methods, and practices rooted in distinct cultural environments. In addition, by reflecting on the social and political dimensions of ethnomathematics, another important aspect of this research program is the development of innovative approaches for a dynamic and glocalized society. Ethnomathematics recognizes that members of different cultures develop unique mathematical techniques, methods, and explanations that allow for an alternative understanding and transformation of societal norms. The theoretical basis of ethnomathematics offers a valid alternative to traditional studies of history, philosophy, cognition, and pedagogical aspects of mathematics.
CRP and the relation with heart disease
Cardiovascular diseases are the leading causes of mortality and morbidity in industrialized and developing countries. Many efforts have been undertaken during the last decades to identify environmental, behavioral and genetic factors modulating the risk of cardiovascular diseases.It will explain the role of CRP - an acute-phase protein- as indicator of potential cardiovascular disease as well as a predictor of the risk for heart disease and future heart attack
Crosslinking in Materials Science : Technical Applications
This series presents critical reviews of the present and future trends in polymer and biopolymer science including chemistry, physical chemistry, physics and materials science. It is addressed to all scientists at universities and in industry who wish to keep abreast of advances in the topics covered.
Cross cultural issues in consumer science and consumer psychology : Current perspectives and future directions
Shows cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
Critical Questions in STEM Education
This volume is divided into three sections: the first one describes the nature of the component disciplines of STEM. The next section presents work from leaders representing all STEM disciplines and deals with aspects such as K-12 and post-secondary education. The last section draws conclusions regarding the natures of the disciplines, challenges and advantages of STEM education in terms of theoretical and practical implications. The two final chapters compile arguments from the research chapters, describing themes in research results, and making recommendations for best STEM education practice, and examining areas for future research in STEM education.
Creating Resilient Futures : Integrating Disaster Risk Reduction, Sustainable Development Goals and Climate Change Adaptation Agendas
This excellent text recognises that efforts towards improving development outcomes must work in concert with strategies which promote planetary health and support the transition to a sustainable and climate-resilient future.
CP Violation in Particle, Nuclear and Astrophysics
This book provides a collection of up-to-date lectures on the physics of CP violation. As such it covers all relevant modern fields of elementary particle, nuclear and astrophysics. Special attention is paid to the neutral meson systems and the recent confirmation of CP violation in the B meson system. The theory and the novel methods needed for these experiments are given in detail. The classical and ongoing searches for the electric dipole moment of the neutron and other null tests of time-reversal symmetry are included. An elementary introduction is given to the astrophysical implications of CP violation, to tackle the puzzle of matter--antimatter asymmetry in our Universe. The aim of the book is to present recent achievements and discuss future developments in a way accessible to both postgraduate students and nonspecialist researchers. For the experienced researcher, the book will serve as a modern source of reference on this topic.
Counter-Terrorism Policing : Community, Cohesion and Security
This book charts these opportunities and challenges through unprecedented access to the police and diverse communities in Australian regional and metropolitan contexts. It locates these developments in an international comparison with like jurisdictions in the US, UK, and Canada and in light of former conflicts in Northern Ireland and South Africa. It examines the nature and impact of counter-terrorism on policing, diverse communities, legislation and policy and on the media. The book concludes by posing questions for the future of counter-terrorism policing in liberal democracies.
Cosmic Ray Interactions, Propagation, and Acceleration in Space Plasmas
"The book consists of four Chapters. Chapter 1 shortly describes main properties of space plasmas and primary CR, different types of CR interactions with space plasmas components Chapter 2 considers the problem of CR propagation in space plasmas described by the kinetic equation and different types of diffusion approximations ,Chapter 3 is devoted to CR non-linear effects in space plasmas caused by CR pressure and CR kinetic stream instabilities with the generation of Alfvèn turbulence In Chapter 4 different processes of CR acceleration in space plasmas are considered: the development of the Fermi statistical mechanism, acceleration in the turbulent plasma, Alfven mechanism of magnetic pumping, induction mechanisms, acceleration during magnetic collapse and compression, cumulative acceleration mechanism near the zero lines of a magnetic field, acceleration in shear flows, shock-wave diffusion (regular) acceleration. The book ends with a list providing more than 1,300 full references, a discussion on future developments and unsolved problems, as well as Object and Author indexes. "
Corporate Social Responsibility Across Europe
Corporate Social Responsibility (CSR) has become an increasingly important topic in our global society. Corporate Social Responsibility Across Europe is the first volume of its kind to bring together twenty-three national perspectives on this issue. An overview and analysis is provided for each country. Topics addressed include business and societal mindsets in the different cultural settings, national drivers for the current development of CSR, and prospects for the individual countries in the future. Furthermore it contains three comprehensive pan-European analyses. The chapters also contain practical information and references to the Internet as well as relevant literature in order to support further research and stimulate business activities in this field. The result is a rather unique collection of essays on the topic of CSR across Europe.
Cores to Clusters : Star Formation with Next Generation Telescopes
Toward the second half of this decade, several major telescope facilities operating in the infrared, sub-millimeter, and millimeter wave bands will become operational. These missions are expected to throw much light on our understanding of the star formation phenomenon, which is one of the primary science goals in these wave bands. This book contains the proceedings of the "Cores to Clusters" workshop held at Centro de Astrofisica da Universidade do Porto. The mission of the workshop was to discuss current and future issues in star formation physics in the light of these Next Generation Telescopes. This book is comprised of a mixture of articles that provide a comprehensive coverage of current topics including both low and high mass star formation. It serves as a practical compendium for graduate students and young researchers working in the field of star formation.
Cooperative Design, Visualization, and Engineering ; 17th International Conference, CDVE 2020, Bangkok, Thailand, October 25–28, 2020, Proceedings
This book constitutes the proceedings of the 17th International Conference on Cooperative Design, Visualization, and Engineering, CDVE 2020, held in Bangkok, Thailand, in October 2020.* The 33 full papers and 7 short papers presented were carefully reviewed and selected from 74 submissions. The achievement, progress and future challenges are reported in areas such as health care, industrial design, banking IT systems, cultural activities support, operational maritime cybersecurity assurance, emotion communication, and social network data analytics.



















