الصفحة 23
الصفحة 23
Collective Actions in Europe : A Comparative, Economic and Transsystemic Analysis
This book offers an analytical presentation of how Europe has created its own version of collective actions. In the last three decades, Europe has seen a remarkable proliferation of collective action legislation, making class actions the most successful export product of the American legal scholarship. While its spread has been surrounded by distrust and suspiciousness, today more than half of the EU Member States have introduced collective actions for damages and from those who did, more than half chose, to some extent, the opt-out system. This book demonstrates why collective actions have been felt needed from the perspective of access to justice and effectiveness of law, the European debate and the deep layers of the European reaction and resistance, revealing how the Copernican turn of class actions questions the fundamentals of the European thinking about market and public interest. Using a transsystemic presentation of the European national models, it analyzes the way collective actions were accommodated with the European regulatory environment, the novel and peculiar regulatory questions they had to address and how and why they work differently on this side of the Atlantic.
Collaborative Product and Service Life Cycle Management for a Sustainable World ; Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)
Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE International Conference on Concurrent Engineering (CE2008), to stimulate the new thinking that is so crucial to our sustained productivity enhancement and quality of life.
Collaborative networks and their breeding environments ; IFIP TC 5 WG 5.5 Sixth IFIP Working Conference on VIRTUAL ENTERPRISES, 26-28 September 2005, Valencia, Spain
This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored by the International Federation for Information Processing (IFIP) and held in Valencia, Spain. Being recognized as the most focused scientific / technical conference on Collaborative Networks, PRO-VE continues offering the opportunity for the presentation and discussion of both the latest research developments and practical application case studies. Following the IFIP vision. The articles included in this book represent a comprehensive overview of recent advances in various domains and lines of development of collaborative networks. Of particular relevance are the topics of holistic approaches and breeding environments management, creation and management of virtual organizations and professional virtual communications, performance measurement and management, benefit analysis, trust management, process modeling and meta-modeling, ICT infrastructures and support services, legal issues, and case studies.
Cloud Computing Infrastructure for Enabling Future Technology Advancement
Presents the most up-to-date information about cloud computing technologies and applications. This book provides a detailed introduction of the research fields, recent work, and open research questions in the emerging field of cloud computing. Also, the present book will look for potential research areas and technologies that will make it easier to build a global market for cloud computing services that support scientific, industrial, business, and consumer applications. The benefits associated with cloud computing are enormous, and for rapid development, there is a massive requirement of research and development in this field.
Mathematical Control Theory and Finance
This book highlights recent developments in mathematical control theory and its applications to finance. It presents a collection of original contributions by distinguished scholars, addressing a large spectrum of problems and techniques. Control theory provides a large set of theoretical and computational tools with applications in a wide range of fields, ranging from "pure" areas of mathematics up to applied sciences like finance. Stochastic optimal control is a well established and important tool of mathematical finance. Other branches of control theory have found comparatively less applications to financial problems, but the exchange of ideas and methods has intensified in recent years. This volume should contribute to establish bridges between these separate fields. The diversity of topics covered as well as the large array of techniques and ideas brought in to obtain the results make this volume a valuable resource for advanced students and researchers.
Math for business and economics : Compedium of essential formulas
This mathematical formulary is presented in a practice-oriented, clear, and understandable manner, as it is needed for meaningful and relevant application in global business, as well as in the academic setting and economic practice. The topics presented include but are not limited to mathematical signs and symbols, logic, arithmetic, algebra, linear algebra, combinatorics, and financial mathematics, including an international comparison between different national methods used in the calculation of interest, optimization of linear models, functions, differential calculus, integral calculus, elasticities, annuity calculation, economic functions, and the Peren Theorem.
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Mastering Oracle SQL and SQL*Plus
This exceptional book explains fundamentals in detail, supported by realistic examples, while most other books on the market do not properly cover such basics. If you work with relational databases you need to understand the SQL language. And you will gain full competence to define, access, and manipulate data in an Oracle database, if you do so following this book's guidance.
Martingales and financial mathematics in discrete time
This book is entirely devoted to discrete time and provides a detailed introduction to the construction of the rigorous mathematical tools required for the evaluation of options in financial markets. Both theoretical and practical aspects are explored through multiple examples and exercises, for which complete solutions are provided. Particular attention is paid to the Cox, Ross and Rubinstein model in discrete time.
Martingale Methods in Financial Modelling
This book provides a comprehensive, self-contained and up-to-date treatment of the main topics in the theory of option pricing. The first part of the text starts with discrete-time models of financial markets, including the Cox-Ross-Rubinstein binomial model. The passage from discrete- to continuous-time models, done in the Black-Scholes model setting, assumes familiarity with basic ideas and results from stochastic calculus. However, an Appendix containing all the necessary results is included. This model setting is later generalized to cover standard and exotic options involving several assets and/or currencies. An outline of the general theory of arbitrage pricing is presented. The second part of the text is devoted to the term structure modelling and the pricing of interest-rate derivatives. The main emphasis is on models that can be made consistent with market pricing practice.
Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics
This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on topics such as matching, belief elicitation, repeated games, prospect theory, probabilistic choice, macro experiments, and statistical analysis Participatory experiments that connect behavioral theory and laboratory research Largely self-contained chapters that can each be covered in a single class Guidance for instructors on setting up classroom experiments, with either hand-run procedures or free online software End-of-chapter problems, including some conceptual-design questions, with hints or partial solutions provided
Marketing the Arts : Breaking Boundaries
"The importance of arts consumption and its socio-cultural, political, and economic dimensions / The impact of new technologies, platforms, and alternative artforms on the art market / The importance of the aesthetic experience itself and how to research it / The value of arts-based methods / The art versus commerce debate / The artist as entrepreneur / The role of the arts marketer as market-maker"
Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied to any business or industry / Written by thought-leader Jenna Tiffany, who has been has been recognized as one of the top 100 female marketers to follow worldwide by Search Engine Journal / Identifies the most common pitfalls in everyday marketing practice and provides tools to pre-emptively avoid them / Supports key concepts with practical tasks for the reader to complete, to cement their understanding of the tasks discussed
Marketing research Tutoring in University
After having a wide look over similar and competitive universities it seems that there is a large number of students who need extra help to pass in some courses. This project enhances the importance of having reference of tutoring in universities. while searching on several problems to discuss, it turned out to have explicit and intrinsic needs lead me to choose this topic. Now I'm going to link between what was studied during the previous years at the university and how I’ll practice it in order to analyze data, choose specific questions & scurvies and then analyzing all the answers in the correct way.
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marketing Management
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
Marketing made simple : A step-by-step storyBrand guide for any business
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions.
Marketing for Sustainable Development : Rethinking Consumption Models
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
Marketing effectiveness and accountability in SMEs : A multimethodological approach
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.
Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
