الصفحة 22
الصفحة 22
Contemporary Issues in Luxury Brand Management
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups.
Contemporary Developments in Entrepreneurial Finance : An Academic and Policy Lens on the Status-Quo, Challenges and Trends
Provides a contemporary research-based overview of the latest trends in entrepreneurial finance and outlines expected future developments. Starting with the status quo in market regulations and the financing structure of SMEs, it addresses a broad range of new financing alternatives for innovative startups (e.g. business angel financing, venture capital and corporate venture capital), as well as recent social phenomena (e.g. crowdfunding and initial coin offerings (ICOs)). Incorporating qualitative, quantitative and mixed analytical methods, the book contributes to a better understanding of the financing world by reflecting both the researcher’s and the practitioner’s perspective.
Consumers, Policy and the Environment : A tribute to Folke Ölander
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers - the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
Consumer psychology : A life span developmental approach
Approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
Consumer perception of product risks and benefits
Reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Consumer Packaging Strategy : Localisation in Asian Markets
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.
Consumer Happiness : Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively.
Consumer Behaviour and Analytics
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.
Consumer behavior, organizational strategy and financial economics ; Proceedings of the 21st eurasia business and economics society conference
Shows selected articles from the 21st Eurasia business and economics society (EBES) conference, Which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, New questions in the development of organizational strategy, And the interaction of financial economics with industrial economics and policy.
Consumer behavior over the life course : Research frontiers and new directions
Examines consumer behavior using the “life course” paradigm, A multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Also oresenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline.
Consumer and sensory evaluation techniques : How to sense successful products
Consumer and sensory evaluation techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: The pillars of good consumer and sensory studies; Sensory profile of a product: Mapping internal sensory properties; The foundations of consumer evaluation; Study plans and strategy sustainable short, mid and long-term vision; Real-life anticipation with market factors: Concept, price, brand, market channel; And internal studies versus sub-contracting. Also uses examples from multiple sectors to show how to build a sustainable product evaluation strategy analyses the critical milestones to follow and the pitfalls to avoid.
Conjoint measurement : Methods and applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions.
Congruency, Expectations and Consumer Behavior in Digital Environments
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
Conflict prevention in project management : Strategies, methods, checklists, and case studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers and Engineers, Sales Managers, Executives and Legal Managers as seen from the client's as well as from the contractor's side. It is also for students seeking to become leaders in these disciplines and not to reproduce mistakes that others have made before them. The book does not try to give legal advice, but it helps engineers and project managers how to plan and execute their project in order to avoid major conflicts during the project.
Concentrator Photovoltaics
In fact, photovoltaic conversion of concentrated sunlight insures an efficient and cost-effective sustainable power resource. This book gives an overview of all components. The authors report on significant results related to design, technology, and applications, and also cover the fundamental physics and market considerations.
Computer-Aided Design of User Interfaces IV
Computer-Aided Design of User Interfaces IV gathers the latest research of experts, research teams and leading organisations involved in computer-aided design of user interactive applications supported by software, with specific attention for platform-independent user interfaces and context-sensitive or aware applications. This includes: innovative model-based and agent-based approaches, code-generators, model editors, task animators, translators, checkers, advice-giving systems and systems for graphical and multimodal user interfaces. It also addresses User Interface Description Languages. This books attempts to emphasize the software tool support for designing user interfaces and their underlying languages and methods, beyond traditional development environments offered by the market. It will be of interest to software development practitioners and researchers whose work involves human-computer interaction, design of user interfaces, frameworks for computer-aided design, formal and semi-formal methods, web services and multimedia systems, interactive applications, and graphical user and multi-user interfaces.
Computer Applications in Sustainable Forest Management : Including Perspectives on Collaboration and Integration
Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty areas of forestry, including inventory, remote sensing, information management, modelling and visualization, biometrics, forest and harvest planning, bioeconomics and marketing, and decision science for management. This book emphasizes integration, or collaborative use, of computer technologies across different disciplines through interdisciplinary research and development in North America, China, and Europe. It also offers important new insights on how to continue advancing computational technologies in forest management to better achieve the basic goal of sustainable forest management. Case studies demonstrate integration of, or collaboration among, multiple computer applications for sustainable forest management.
Computational intelligence in economics and finance ; Vol. II
Computational intelligence (CI), as an alternative to statistical and econometric approaches, has been applied to a wide range of economics and finance problems in recent years, for example to price forecasting and market efficiency. This book contains research ranging from applications in financial markets and business administration to various economics problems. Not only are empirical studies utilizing various CI algorithms presented, but so also are theoretical models based on computational methods. In addition to direct applications of computational intelligence, readers can also observe how these methods are combined with conventional analytical methods such as statistical and econometric models to yield preferred results.
Commodity derivatives : Markets and applications
The second edition includes discussions of critical new topics like dual curve swap valuation, option valuation within a negative price environment using the Bachelier model, volatility skews, smiles, smirks, term structures for major commodities, and more. You’ll find case studies on corporate failures linked to improper commodity risk management, as well as explorations of issues like the impact of growing interest in electric vehicles on commodity markets.
Collective Bargaining and Wage Formation; Performance and Challenges
This volume considers the development of the wage formation and wage bargaining institutions as a response to changes in the bargaining environment. These changes include a lower level of inflation and the growth in intraindustrial trade as firms have become more specialised. The response to these changes will depend on the current institutions and on the characteristics of the bargaining system. Generally there has been some move towards decentralisation; the question is what should be bargained centrally and which issues should be transferred to lower levels. Some of the contributions pay special attention to Nordic regimes using survey results gathered from the Finnish labour market partners.
