الصفحة 21
الصفحة 21
Digital analytics for marketing
Provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Also demonstrates how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. It overs timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Differential Evolution : A Practical Approach to Global Optimization
Problems demanding globally optimal solutions are ubiquitous, yet many are intractable when they involve constrained functions having many local optima and interacting, mixed-type variables. The differential evolution (DE) algorithm is a practical approach to global numerical optimization which is easy to understand, simple to implement, reliable, and fast. Packed with illustrations, computer code, new insights, and practical advice, this volume explores DE in both principle and practice. It is a valuable resource for professionals needing a proven optimizer and for students wanting an evolutionary perspective on global numerical optimization.
Dialogic Education and Technology : Expanding the Space of Learning
Dialogic Education and Technology is about using new technology to draw people into the kind of dialogues which take them beyond themselves into learning, thinking and creativity. The program of research reported in this book reveals key characteristics of learning dialogues and demonstrates ways in which computers and networks can deepen, enrich and expand such dialogues. A dialogic perspective is developed drawing upon recent work in communications theory, psychology, computer science and philosophy. The central argument of the book is that there is a convergence between this dialogic perspective in education and the affordances of new information and communications technology. A genuinely dialogic perspective is relatively new to the field of educational technology and there is a considerable amount of interest in this topic amongst researchers who wish to see what extra insights, if any, a dialogical approach can offer them.
DevOps for Digital Leaders : Reignite Business with a Modern DevOps-Enabled Software Factory
In DevOps for Digital Leaders, deep collective experience on both sides of the dev–ops divide informs the global thought leadership and penetrating insights of the authors, all three of whom are cross-portfolio DevOps leaders at CA Technologies. Aruna Ravichandran, Kieran Taylor, and Peter Waterhouse analyze the organizational benefits, costs, freedoms, and constraints of DevOps. They chart the coordinated strategy of organizational change, metrics, lean thinking, and investment that an enterprise must undertake to realize the full potential of DevOps and reach the sweet spot where accelerating code deployments drive increasing customer satisfaction, revenue, and profitability.
Developing Students Statistical Reasoning : Connecting Research and Teaching Practice
This book is written for mathematics and statistics educators and researchers. It summarizes the research and highlights the important concepts for teachers to emphasize, and shows the interrelationships among concepts. It makes specific suggestions regarding how to build classroom activities, integrate technological tools, and assess students’ learning.
Designing Intelligent Construction Projects
Readers will find: Illuminating case study material that highlights how change management methodologies, game theory, and collaborative contractual design can deliver results Strategies for achieving lean, viable, and digitally oriented construction leadership fit for the modern market Rigorous discussions of the current and potential future impact of digitization on construction firms
Designing Emotion : Methods and Strategies for Designer
Offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With illustrative product analyses
Designing big data platforms : How to use, deploy, and maintain big data systems
Provides expert guidance and valuable insights on getting the most out of Big Data systems. Helps readers understand how to process large amounts of data with well-known Linux tools and database solutions, use effective techniques to collect and manage data from multiple sources, transform data into meaningful business insights, and much more. Author Yusuf Aytas, a software engineer with a vast amount of big data experience, discusses the design of the ideal Big Data platform: one that meets the needs of data analysts, data engineers, data scientists, software engineers, and a spectrum of other stakeholders across an organization. Detailed yet accessible chapters cover key topics such as stream data processing, data analytics, data science, data discovery, and data security. This real-world manual for Big Data technologies: Provides up-to-date coverage of the tools currently used in Big Data processing and management / Offers step-by-step guidance on building a data pipeline, from basic scripting to distributed systems / Highlights and explains how data is processed at scale / Includes an introduction to the foundation of a modern data platform
Designing and evaluating e-management decision tools : The integration of decision and negotiation models into internet-multimedia technologies
Presents the most relevant concepts for designing intelligent decision tools in an Internet-based multimedia environment and assessing the tools using concepts of statistical design of experiments. The book covers : Decision modeling paradigms , Visual interactive decision modeling , Online preference elicitation , collaborative decision making , negotiation and conflict resolution , marketing decision optimization , and guidelines for designing and evaluating decision support tools. This book is designed for the following uses: 1) for researchers and engineers, who are seeking recent advances and who are developing e-management systems; 2) for practitioners and managers, who seek insights about ICT potential and using ICT for business intelligence management; and 3) for students, who seek theoretical and practical concepts of building and evaluating prototype decision tools.
Designing a world-class architecture firm : The people, stories, and strategies behind HOK
Offers exclusive insights into the revolutionary strategies behind one of the top ten largest architecture firms in the world. Written with dashes of memoir by the former CEO, Patrick MacLeamy, this book offers practicing architecture professionals in small to mid-sized firms and other design professionals such as interior designers and urban planners with detailed guidance for reinvigorating company culture, establishing financial metrics, attracting and retaining talent, diversifying services and firm expansion. This book is flavored with dozens of quirky stories from MacLeamy's time at the helm of HOK, and while it is not a design book - MacLeamy offers insights into many of HOK's most iconic projects, including: Smithsonian National Air and Space Museum in Washington, D.C., Oriole Park at Camden Yards in Baltimore, MD, and more
Designed to perform : an illustrated guide to delivering energy efficient homes
The performance gap between predicted and actual energy use in new homes has been identified as key problem by government and industry experts. Illustrates practical design guide to delivering better energy performance in all types of new build homes. It introduces readers to the concept of the performance gap and highlights clear issues and solutions to help architects improve their detailing at design stage. Features annotated details with photos taken from live construction sites. Includes accessible practical guidance for busy practitioners. Raises construction quality and performance of new homes. Promotes the case for more architect supervision throughout the construction process. Features innovative, low-carbon building methods, including hempcrete blocks, clay blocks and straw bales.
Design Technology in Contemporary Architectural Practice
Offers rare insights about how these firms apply technology to purposefully disrupt and support their creative design processes in order to then explore how technology can be integrated on an organisational level. The resulting practice stories are loosely tied to four chapters that discuss how Design Technology corresponds to studio culture, collaboration and delivery protocols, business opportunities, knowledge sharing, staff empowerment, and more. Focused on cultural and organisational challenges and opportunities. This book benefits both the professional market (such as design firms reflecting on their technology use), as well as the academic context (with its critical reflection on the interface between design process and technology support). Stories from the following design firms are included: Coop Himmelb(l)au ; Foster + Partners ; Bjarke Ingels Group (BIG) ; Zaha Hadid Architects ; Diller Scofidio + Renfo ; Heatherwick Studio ; Morphosis Architects ; SO-IL ; Woods Bagot ; Herzog & de Meuron ; LASSA
Design Matters : The Organisation and Principles of Engineering Design
Design is the essential component of engineering. Design Matters demonstrates the need to understand the context, process and delivery of engineering projects and services by focusing on the nature and practice of engineering design. The book specifically highlights the cultural, economic, political and social parameters and illustrates the importance of their understanding as demonstrated by successful designers.
Depression in latinos : Assessment, treatment, and prevention
In this concise yet comprehensive volume, leading clinicians, researchers, and academics offer extensive research and clinical findings, literature reviews (e.g., an in-depth chapter on the Mexican American Prevalence and Services Survey), and insights gathered from first-hand experience in clinical practice. Perceptive information is offered on the most urgent and complex issues on depression in this diverse and dynamic population
Dental Materials in Operative Dentistry
Outlines the clinical advantages and disadvantages as well as indications and contraindications of different materials. Topics include finishing and polishing restorations and the use of dental curing lights.
Dental cementum in anthropology
Presents state-of-the-art studies in cementum analysis and its broad interpretative potential in anthropology. The first section focuses on cementum biology; the second section presents optimized multi-species and standardized protocols to estimate age and season at death precisely. The final section highlights innovative applications in zooarchaeology, paleodemography, bioarchaeology, paleoanthropology, and forensic anthropology.
Dental caries perspectives : A collection of thoughtful essays
A collection of thoughtful Essays is a collection of varied insights that will enrich readers’ understanding of dental caries and inspire further exploration and discussion within the field. It addresses the importance of meticulous diagnosis of caries, highlighting new methods and technologies available to clinicians, as well as the significance of adopting minimally invasive dentistry approaches, such as selective caries removal and remineralization of incipient lesions, to enhance treatment quality and preserve dental tissue.
Dendritic Cells in Clinics
Great advances have taken place in basic research and the clinical usefulness of dendritic cells (DCs). It has now been clearly established, for instance, that these cells play a crucial role in immune responses against infectious diseases and cancers. Antigen-presenting DCs are widely distributed in the body and regulate both immunity and immune tolerance. Experimental studies have provided important insights into DCs and how they can be used for treating animal models of various diseases that occur in humans. The role of these cells in pathogenesis and the treatment of human diseases is elaborately set forth in this valuable book. Researchers in the field are optimistic that DCs, already in use for treating patients with cancers, soon can be used therapeutically for patients with chronic infections, autoimmune diseases, and allergic manifestations. This volume provides a working definition of DCs and also explains the phenotypes and functions of DCs so that these can be readily understood not only by clinicians but by immunologists, researchers, and students as well.
Democratization of Expertise? : Exploring Novel Forms of Scientific Advice in Political Decision-Making
Scientific knowledge and the ‘experts’ that represent it no longer command the unquestioned authority and public trust that was once bestowed upon them, and yet, policy makers are more dependent on them than ever before. This collection of essays explores the relations between science and politics with the instruments of social studies of science, thereby providing new insights into their re-alignment under a new régime of governance.
Delivery of drugs ; Vol.2 : Expectations and realities of multifunctional drug delivery systems
Examines the formulation of micro-nanosized drug delivery systems and recaps opportunities for using physical methods to improve efficacy via mechano-, electroporation. The book highlights innovative delivery methods like PIPAC, including discussions on the regulatory aspects of complex injectables. Written by a diverse range of international researchers from industry and academia, the chapters examine specific aspects of characterization and manufacturing for pharmaceutical applications as well as regulatory and policy aspects.This book connects formulation scientists, regulatory experts, engineers, clinical experts and regulatory stakeholders.
