الصفحة 20
الصفحة 20
Death in a consumer culture
Organised into five sections covering: The death industry; death rituals; death and consumption; death and the body; and alternate endings, The book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture.
Database Marketing : Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
Data Technology in Materials Modelling
This book discusses advances in semantic interoperability for materials modelling, aiming at integrating data obtained from different methods and sources into common frameworks, and facilitating the development of platforms where simulation services in computational molecular engineering can be provided as well as coupled and linked to each other in a standardized and reliable way.
Data mining and Knowledge discovery handbook
Data Mining and Knowledge Discovery Handbook organizes all major concepts, theories, methodologies, trends, challenges and applications of data mining (DM) and knowledge discovery in databases (KDD) into a coherent and unified repository. This book first surveys, then provides comprehensive yet concise algorithmic descriptions of methods, including classic methods plus the extensions and novel methods developed recently. This volume concludes with in-depth descriptions of data mining applications in various interdisciplinary industries including finance, marketing, medicine, biology, engineering, telecommunications, software, and security.
Data Engineering Issues in E-Commerce and Services ; 2nd International Workshop, DEECS 2006, San Francisco, CA, USA, June 26, 2006
The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development in e-commerce and services. Since the increasing demand on e-commerce and services, we are witnessing a continuing growth of interest in the workshop. The increased number of submissions this year includes a record number from Asia.
Data driven : Harnessing data and AI to reinvent customer engagement
Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success, Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal, Capture, organize, and analyze data from every source and activate it across every channel, Create a data-powered marketing strategy that can be customized for any audience, Serve individual consumers with highly personalized interactions, Deliver better customer service for the best customer experience, Improve your products and optimize your operating systems, Use AI and IoT to predict the future direction of markets. Also you’ll discover the three principles for building a successful data strategy and the five sources of data-driven power.
Cybercrime Investigators Handbook
Cyber attacks perpetrated against businesses, governments, organizations, and individuals have been occurring for decades. Many attacks are discovered only after the data has been exploited or sold on the criminal markets. Cyber attacks damage both the finances and reputations of businesses and cause damage to the ultimate victims of the crime. From the perspective of the criminal, the current state of inconsistent security policies and lax investigative procedures is a profitable and low-risk opportunity for cyber attacks.
Customer success management : Helping business customers achieve their goals
Provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. the book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management.
Customer service marketing : Managing the customer experience
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the service blueprint represents the key tool of the thesis – originally a tool for designing and optimizing the internal process of the service operator, it is now extended by the customer process side. Transaction cost theory, as the link between supplier process and customer process, on the one hand and the script construct from cognitive psychology on the other, provide the theoretical basis for the thesis. On the basis of empirical results, the author presents significant implications for services research and helpful suggestions for business practice.
Customer Loyalty in Third Party Logistics Relationships : Findings from Studies in Germany and the USA
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed.
Customer experience Excellence : The six pillars of growth
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data.
Current Therapy in Endodontics
Recent advances in technology, materials, and equipment have changed the way endodontics is practiced today, thereby facilitating treatments with greater efficiency, precision, and success, ultimately leading to better outcomes. Current Therapy in Endodontics encompasses the recent discoveries and applications for this field in one clinically relevant volume. Evidence-based presentation of recent advances in the field of endodontics. Objective comparison of materials and instruments on the market Tables present key data and instruction for quick viewing and comprehension
Current Drug Synthesis
Delivers an authoritative and comprehensive discussion of the medicinal chemistry of current drugs, as well as the cutting-edge science involved in their synthesis. The book demystifies the process of modern drug discovery for both industry practitioners and students, while capturing the state-of-the-art techniques used to discover some of the most impactful medicines on the market today. Covering six different disease areas – including infectious disease, cancer, cardiovascular and metabolic disease, the central nervous system, anti-inflammatory disease, and a miscellaneous section – the book explores 18 different drugs before concluding with chapters on computational drug discovery and peptide drugs.
Current Advances in Drug Delivery Through Fast Dissolving
Presents detailed information about FDDFs (Fast Dissolving/Disintegrating Dosage Forms) from their inception to recent developments. Readers will learn about the technical details of various FDDF manufacturing methods, formulation aspects, evaluation and methods to conduct clinical studies. The authors also give examples of marketed fast disintegrating/dissolving drug products in US, Europe, Japan, and India. This reference is ideal for pharmacology students at all levels seeking information about this specific form of drug delivery and formulation.
Crypto-Finance, Law and Regulation : Governing an Emerging Ecosystem
Explores the emergence of a decentralised and disintermediated crypto-market and investigates the way in which it can transform the financial markets. It examines three components of the financial market – technology, finance, and the law – and shows how their interrelationship dictates the structure of a crypto-market. It focuses on regulators’ enforcement policies and their jurisdiction over crypto-finance operators and participants. The book also discusses the latest developments in crypto-finance, and the advantages and disadvantages of crypto-currency as an alternative payment product. It also investigates how such a decentralised crypto-finance system can provide access to finance, promote a shared economy, and allow access to justice.
Crowd investment platform
Investment platforms are challenging the grip of massive business on the venture sector and are providing new means of power to the crowds. It is of no surprise that new and interesting equity sharing platforms are now disrupting the convention practices of the market. There are a number of concerns that the user faces, including legal, commercial and security concerns, as well as concerns about trusting these platforms in investment operations, especially in the financial transfer process between the user and companies. We built a site that reduces the presence of these concerns and protects the user from fraud, as we store money transfers and investment operations between users and companies or users and other users within a smart contract that brings them together and the amount that will be invested in the blockchain that encodes this contract and makes it public only to its owners.
Cross cultural issues in consumer science and consumer psychology : Current perspectives and future directions
Shows cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
