الصفحة 20
الصفحة 20
Digital analytics for marketing
Provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Also demonstrates how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. It overs timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Diasporic Hallyu : The Korean Wave in Korean Canadian Youth Culture
This book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. Drawing on an ethnographic study of Korean Canadian youth and their engagement with the Korean Wave, the book proposes a critical understanding of the interactions between diasporic youth audiences and popular culture.
DevOps for Digital Leaders : Reignite Business with a Modern DevOps-Enabled Software Factory
In DevOps for Digital Leaders, deep collective experience on both sides of the dev–ops divide informs the global thought leadership and penetrating insights of the authors, all three of whom are cross-portfolio DevOps leaders at CA Technologies. Aruna Ravichandran, Kieran Taylor, and Peter Waterhouse analyze the organizational benefits, costs, freedoms, and constraints of DevOps. They chart the coordinated strategy of organizational change, metrics, lean thinking, and investment that an enterprise must undertake to realize the full potential of DevOps and reach the sweet spot where accelerating code deployments drive increasing customer satisfaction, revenue, and profitability.
Development in Turbulent Times: The Many Faces of Inequality Within Europe
This open access book explores the most recent trends in the EU in terms of development, progress, and performance.This book reflect upon the developmental challenges of the moment, such as sustainable development, reducing inequality, ensuring social cohesion, and driving the digital revolution. They particularly focus on the relation between the less-developed Eastern part of the EU and its more developed Western counterpart, and discuss the consequences of this development gap in detail. Lastly, the book presents a range of case studies from different areas of governance, such as economy and commerce, health services, education, migration and public opinion in order to investigate the trends most likely to impact the European Union's medium and long-term development.
Designing with video : Focusing the user-centred design process
Digital video for user-centred co-design is an emerging field of design, gaining increasing interest in both industry and academia. It merges the traditions of design ethnography, participatory design, interaction analysis, scenario-based design, and usability studies into an integrated approach, which values the designer’s capacity to study and change the world creatively. Designing with Video: Focusing the User-centred Design Process covers the whole user-centred design project. The book illustrates in detail how digital video can be utilised throughout a design process, from the early user studies, through making sense of the video content and envisioning the future with video scenarios, to provoking change with video artefacts.
Designing with the wind : Climate-derived architecture
This book explores wind-adaptive architectural design blending the parametric design with digital simulations and suggests a novel approach for specific, even extreme conditions, as the first step in creating architecture that can act in response to the nature around. The chapters propose an urban and architectural design that emerges from the specific wind microclimate of the design site and responds to the changes in the ambient wind conditions. The book looks closely at A) the interdisciplinary wind-driven design method for architects, engineers, and urbanists employing open-source software for CFD analysis and B) the tensegrity-membrane adaptive building façades.
Designing Intelligent Construction Projects
Readers will find: Illuminating case study material that highlights how change management methodologies, game theory, and collaborative contractual design can deliver results Strategies for achieving lean, viable, and digitally oriented construction leadership fit for the modern market Rigorous discussions of the current and potential future impact of digitization on construction firms
Designing Digital Work : Concepts and Methods for Human-centered Digitization
This book could well be the most comprehensive collection to date of integrated ideas on the elicitation, representation, integration and digitization of work processes and collaboration. The authors take a heavily human-centered approach while never losing sight of engineering aspects involved. Rooted in relevant theories, they present a set of practice-oriented tools and methods that will help bring work and work support into the hyper connected, data-driven era we are now entering.
Designed for Digital : How to Architect Your Business for Sustained Success
Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Design, Automation, and Test in Europe : The Most Influential Papers of 10 Years Date
The Design, Automation and Test in Europe (DATE) conference celebrated in 2007 its tenth anniversary. This provides an excellent historical overview of the evolution of a domain that contributed substantially to the growth and competitiveness of the circuit electronics and systems industry.
Design to Value : The architecture of holistic design and creative technology
Design to Value is a commitment to process above all else. Well understood and applied in the manufacturing industries, its potential is only now starting to be realised in architecture, engineering and construction. It challenges designers to lead the way in creating more innovative and stakeholder-centric analyses, workflows, construction techniques and products. Through architectural thinking, value in the built environment can be maximised. Seeking to create deep and lasting impacts on industry, society and the planet, Design to Value rejects architecture’s current professional services model. The design and delivery stages of traditional procurement routes are not sustainable, and Design to Value outlines a new path for informed design processes.
Design Technology in Contemporary Architectural Practice
Offers rare insights about how these firms apply technology to purposefully disrupt and support their creative design processes in order to then explore how technology can be integrated on an organisational level. The resulting practice stories are loosely tied to four chapters that discuss how Design Technology corresponds to studio culture, collaboration and delivery protocols, business opportunities, knowledge sharing, staff empowerment, and more. Focused on cultural and organisational challenges and opportunities. This book benefits both the professional market (such as design firms reflecting on their technology use), as well as the academic context (with its critical reflection on the interface between design process and technology support). Stories from the following design firms are included: Coop Himmelb(l)au ; Foster + Partners ; Bjarke Ingels Group (BIG) ; Zaha Hadid Architects ; Diller Scofidio + Renfo ; Heatherwick Studio ; Morphosis Architects ; SO-IL ; Woods Bagot ; Herzog & de Meuron ; LASSA
Design of Integrally-Attached Timber Plate Structures
Outlines a new design methodology for digitally fabricated spatial timber plate structures, presented with examples from recent construction projects. It proposes an innovative and sustainable design methodology, algorithmic geometry processing, structural optimization, and digital fabrication; technology transfer and construction are formulated and widely discussed. The methodology relies on integral mechanical attachment whereby the connection between timber plates is established solely through geometric manipulation, without additional connectors, such as nails, screws, dowels, adhesives, or welding.
Design Drawing
Covers the basics of drawing, including line, shape, tone, and space. Guiding the reader step-by-step through the entire drawing process, this Third Edition also examines different types of drawing techniques such as multiview, paraline, and perspective drawings—and reveals how the application of these techniques creates remarkable results. • Features over 1,500 hand drawings—stunning illustrations in the author's signature style that reinforce the concepts and lessons of each chapter • Offers new exercises and illustrative examples that range in complexity • Presents all-new digital drawing topics, such as hybrid floor plans, digital models and fabrication, and hand-to-digital fluency • Includes access to a new website featuring videos of the author demonstrating freehand techniques in a step-by-step manner in the studio and on location
Design and modeling of millimeter-wave CMOS circuits for wireless transceivers : Era of sub-100nm technology
Design and Modeling of Millimeter-wave CMOS Circuits for Wireless Transceivers describes in detail some of the interesting developments in CMOS millimetre-wave circuit design. This includes the re-emergence of the slow-wave technique used on passive devices, the license-free 60GHz band circuit blocks and a 76GHz voltage-controlled oscillator suitable for vehicular radar applications.
Dental trauma and adverse oral conditions : practice and management techniques
Endeavors to provide readers with information on dental emergencies and dental trauma, with their associated management and other issues. Other relevant conditions that are highlighted include avulsion, orbital trauma, salivary duct cysts and periodontal disease. Information is also included on mental health and quality of life impacts arising for individuals from dental trauma. Teledentistry, which is relevant for all clinicians in the current climate of digital technologies, is also covered.
Dental Radiography : Principles and Techniques
Gives you a comprehensive foundation for the safe, effective use of radiation in the modern dental office. This combination textbook and training manual features easy-to-understand content combined with step-by-step techniques and a stellar art program to help you apply what you’ve learned to practice. Plus, new content focuses on pediatrics and the latest in digital and three-dimensional technology!
Dental Digital Photography : From Dental Clinical Photography to Digital Smile Design
This book provides comprehensive and updated knowledge about dental digital photography. The first part focuses on the fundamental theory of photography, how to select photographic equipment and the basic applications of digital photography in various aspect in dentistry. The second part of the book summaries the different category of digital images.
Deepfake
The technology used to create such digital content has quickly become accessible to the masses, such as “DEEPFAKE.” Deep fakes refer to manipulated videos, or other digital representations produced by sophisticated artificial intelligence, that yields to synthesize a sequence of face images and voices of characters corresponding to their identities, such as voice tone, facial expression, with a good lip synchronization. Therefore, this study is about developing real-time video generation software, which generates a target video from a single input image. Several methods and algorithms have been applied to detect, analyze personalize facial expression, voice and natural head poses to present a life-like image instead of a low quality one.
Deep fake detection
Deep learning has been successfully applied to solve various complex problems ranging from big data analytics to computer vision and human-level control. Deep learning advances however have also been employed to create software that can cause threats to privacy, democracy and national security. One of those deep learning-powered applications recently emerged is “deepfake”. Deepfake algorithms can create fake images and videos that humans cannot distinguish them from authentic ones. The proposal of technologies that can automatically detect and assess the integrity of digital visual media is therefore indispensable.
