الصفحة 2
الصفحة 2
Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the service blueprint represents the key tool of the thesis – originally a tool for designing and optimizing the internal process of the service operator, it is now extended by the customer process side. Transaction cost theory, as the link between supplier process and customer process, on the one hand and the script construct from cognitive psychology on the other, provide the theoretical basis for the thesis. On the basis of empirical results, the author presents significant implications for services research and helpful suggestions for business practice.
Culture history and convergent evolution : Can we detect populations in prehistory?
This volume brings together diverse contributions from leading archaeologists and paleoanthropologists, covering various spatial and temporal periods to distinguish convergent evolution from cultural transmission in order to see if we can discover ancient human populations. With a focus on lithic technology, analyzes ancient materials and cultures to systematically explore the theoretical and physical aspects of culture, convergence, and populations in human evolution and prehistory. will be of interest to academics, students and researchers in archaeology, paleoanthropology, genetics, and paleontology.
Country-Compatible Incentive Design : A Comparision of Employees' Performance Reward Preferences in Germany and the USA
Based on an empirical study among employees of a multinational corporation (MNC) in Germany and the USA, Marjaana Gunkel shows that the employees in these countries have different preferences regarding incentives and that incentive plans designed for one country are not always effective in others. Money is an important motivator in both countries, but the motivational effects of non-monetary rewards differ greatly. In addition, the author presents an explorative study of employee groups in China and Japan and gives advice for designing appropriate compensation schemes for employees of MNC in different countries.
Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies.
Contextual Process Digitalization: Changing Perspectives – Design Thinking – Value-Led Design
This book presents an overview and step-by-step explanation of process management. It starts with the individual participants’ perspectives on their work in a process and its structuring and harmonization, and then moves on to its specification in a model and how it is embedded in the organizational and IT environment of the company.
Contemporary family lifestyles in Central and Western Europe : Selected cases
This introductory chapter approaches two basic categories of the whole monography which is a family and a lifestyle. The first subchapter deals with the complexity around the definition of the term family nowadays and difficulties with its definition.
Computational intelligence and bioinspired systems ; 8th International Work-conference on artificial neural networks, IWANN 2005, Vilanova i la Geltrú, Barcelona, Spain, June 8-10, 2005, Proceedings
We present in this volume the collection of finally accepted papers of the eighth edition of the “IWANN” conference (“International Work-Conference on Artificial Neural Networks”). This biennial meeting focuses on the foundations, theory, models and applications of systems inspired by nature (neural networks, fuzzy logic and evolutionary systems). For scientists, engineers and professionals working in the area, this is a very good way to get solid and competitive applications. We are facing a real revolution with the emergence of embedded intelligence in many artificial systems (systems covering diverse fields: industry, domotics, leisure, healthcare, … ). So we are convinced that an enormous amount of work must be, and should be, still done. Many pieces of the puzzle must be built and placed into their proper positions, offering us new and solid theories and models (necessary tools) for the application and praxis of these current paradigms. The above-mentioned concepts were the main reason for the subtitle of the IWANN 2005 edition: “Computational Intelligence and Bioinspired Systems.” papers was addressing the following topics: 1. Mathematical and theoretical methods in computational intelligence.
Coastal architectures and politics of tourism : Leisurescapes in the global sunbelt
Offers a critical and complicated picture of how leisure tourism connected the world after the World War II, transforming coastal lands, traditional societies, and national economies in new ways. Analyzes selected case studies of architectures and landscapes around the world, contextualizing them within economic geographies of national development, the geopolitics of the Cold War, the legacies of colonialism, and the international dynamics of decolonization. Postwar leisure tourism evokes a rich array of architectural spaces and altered coastal landscapes, which is explored in this collection through discussions of tourism developments in the Mediterranean littoral, such as Greece, Turkey, and southern France, as well as compelling analyses of Soviet bloc seaside resorts along the Black Sea and Baltic coasts, and in beachscapes and tourism architectures of western and eastern hemispheres, from Southern California to Sri Lanka, South Korea, and Egypt.
Marketing the Arts : Breaking Boundaries
"The importance of arts consumption and its socio-cultural, political, and economic dimensions / The impact of new technologies, platforms, and alternative artforms on the art market / The importance of the aesthetic experience itself and how to research it / The value of arts-based methods / The art versus commerce debate / The artist as entrepreneur / The role of the arts marketer as market-maker"
Market segmentation analysis : Understanding it, doing it, and making It useful
Offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Marijuana and the Cannabinoids
Although primarily used today as one of the most prevalent illicit leisure drugs, the use of Cannabis sativa L., commonly referred to as marijuana, for medicinal purposes has been reported for more than 5000 years. Marijuana use has been shown to create numerous health problems, and, consequently, the expanding use beyond medical purposes into recreational use (abuse) resulted in control of the drug through international treaties. Much research has been carried out over the past few decades following the identification of the chemical structure of THC.The purpose of Marijuana and the Cannabinoids is to present in a single volume the comprehensive knowledge and experience of renowned researchers and scientists. Each chapter is written independently by an expert in his/her field of endeavor, ranging from the botany, the constituents, the chemistry and pharmacokinetics, the effects and consequences of illicit use on the human body, to the therapeutic potential of the cannabinoids.
Magnetic Nanostructures in Modern Technology ; Spintronics, Magnetic MEMS and Recording
A team of outstanding scientists in the field of modern magnetic nanotechnologies illustrates the state of the art in several areas of advanced magneto-electronic devices, magnetic micro-electromechanical systems and high density information storage technologies.The physics and chemistry of nano-scale systems have made rapid advances and there are real prospects of translating exciting scientific findings into a new generation of processes and high technology products with a potential impact on several industrial sectors. In particular the development of nano-structured magnetic materials plays a leading role in the increasing miniaturization of devices with superior performances.
Macrophytes in Aquatic Ecosystems : from Biology to Management ; Proceedings of the 11th International Symposium on Aquatic Weeds, European Weed Research Society
Macrophytes and macrophytes ecology have gained an added importance with the introduction of, and legal requirement to implement, the European Water Framework Directive. This reflects the valuable role that aquatic plant communities play in assessing the ecological status of water bodies. Significant changes in the status and general abundance of these communities has been recorded in the last three decades, consequent on such factors as global warming and, increasingly, on the spread of aggressive alien species. These changes have been most felt in those waters that are exploited for amenity and recreational pursuits. The increased biomass of aquatic vegetation in water bodies has adversely impacted on leisure use of these systems but has also impacted on their use for agricultural, flood relief, municipal and domestic purposes. The loss to national economies resulting from this excessive plant biomass has been appreciable and has put pressure on water managers to develop weed control procedures that are efficient, environmentally sensitive and cost-effective.
Los Angeles and the Summer Olympic Games : Planning Legacies
This book describes the three planning approaches and legacy impacts for the Olympic Games in one locale: the city of Los Angeles, USA.
Legitimacy In European Nature Conservation Policy : Case Studies In Multilevel Governance
Focuses on the issue of legitimacy in the context of European nature conservation policy. It provides insights in the way in which democratic legitimacy is being ‘produced’ at different levels of governance. Building forth upon recent developments in democracy theory that have identified multiple forms of legitimacy, the volume observes a EU-wide shift from output legitimacy to input and throughput legitimacy. Top down policy making is increasingly meeting
Languages and Compilers for High Performance Computing ; 17th International Workshop, LCPC 2004, West Lafayette, IN, USA, September 22-24, 2004, Revised Selected Papers
Cetus is a compiler infrastructure for the source-to-source transformation of programs. Since its creation nearly three years ago, it has grown to over 12,000 lines of Java code, been made available publically on the web, and become a basis for several research projects. We discuss our experience using Cetus for a selection of these research projects. The focus of this paper is not the projects themselves, but rather how Cetus made these projects possible, how the needs of these projects influenced the development of Cetus, and the solutions we applied to problems we encountered with the infrastructure. We believe the research community can benefit from such a discussion, as shown by the strong interest in the mini-workshop on compiler research infrastructures where some of this information was first presented.
Job Scheduling Strategies for Parallel Processing ; 13th International Workshop, JSSPP 2007, Seattle, WA, USA, June 17, 2007. Revised Papers
Constitutes the thoroughly refereed post-workshop proceedings of the 13th International Workshop on Job Scheduling Strategies for Parallel Processing, JSSPP 2007, held in Seattle, WA, USA, in June 2007, in conjunction with the 21st ACM International Conference on Supercomputing, ICS 2007.The 10 revised full research papers presented went through the process of strict reviewing and subsequent improvement. The papers cover all current issues of job scheduling strategies for parallel processing from the supercomputer-centric viewpoint but also address many nontraditional high-performance computing and parallel environments that cannot or need not access a traditional supercomputer.
Common Chinese materia medica ; Vol.6
Describes 226 species of 32 families of medicinal plants, which are commonly used in Chinese medicine. The most important species are Aquilaria sinensis and Daphne genkwa of Thymelaeaceae; Benincasa hispida, Siraitia grosvenorii, Trichosanthes kirilowii and Trichosanthes rosthornii of Cucurbitaceae; Camellia sinensis of Theaceae; Cleistocalyx operculatus, Eugenia caryophyllata and Rhodomyrtus tomentosa of Myrtaceae; Osbeckia chinensis of Melastomataceae; Quisqualis indica and Terminalia chebula of Combretaceae; Hypericum japonicum of Hypericaceae; Microcos paniculata of Tiliaceae; Hibiscus mutabilis of Malvaceae; Croton crassifolius, C. lachnocarpus, C. tiglium, Euphorbia humifusa, E. lathyris, E. pekinensis, Phyllanthus emblica and Sauropus spatulifolius of Euphorbiaceae. In each specie, it introduces the scientific names, medicinal names, morphologies, habitats, distributions, acquisition and processing methods of these medicinal plants, the content of medicinal properties, therapeutic effects, usage and dosage of these medicinal plants, and attaches unedited color pictures and pictures of part herbal medicines of each species.
Commodity marketing : Strategies, concepts, and cases
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Biodiversity of angola : Science & conservation : A modern synthesis
The book identifies Angola as one of the most biologically diverse countries in Africa, but notes that its fauna, flora, habitats and the processes that drive the dynamics of its ecosystems.
