الصفحة 2
الصفحة 2
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Commodity marketing : Strategies, concepts, and cases
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Anti-bribery laws in common law jurisdictions
The legal regimes adopted and being implemented by parties to the OECD Convention flow from a common framework. Yet even when the anti-bribery legal regimes are virtually identical, the differences can still be significant in the context of a range of factors that are unique to each legal system.
A basic guide to international business law
Gives students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle these problems. All chapters employ the same didactic structure. Introductory case studies, examples, annotated case law, glossaries, diagrams, summaries and exercises are all designed to familiarize students quickly with relevant aspects of international (business) law.
