الصفحة 2
الصفحة 2
Improving Psychiatric Care for Older People : Barbara Robb’s Campaign 1965-1975
This book tells the story of Barbara Robb and her pressure group, Aid for the Elderly in Government Institutions (AEGIS). In 1965, Barbara visited 73-year-old Amy Gibbs in a dilapidated and overcrowded National Health Service psychiatric hospital back-ward. She was so appalled by the low standards that she set out to make improvements. Barbara’s book Sans Everything: A case to answer was publicly discredited by a complacent and self-righteous Ministry of Health. However, inspired by her work, staff in other hospitals ‘whistle-blew’ about events they witnessed, which corroborated her allegations. Barbara influenced government policy, to improve psychiatric care and health service complaints procedures, and to establish a hospitals' inspectorate and ombudsman.
Graphic Design Solutions
A comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more.
Geostatistics for environmental applications ; Proceedings of the Fifth European Conference on geostatistics for environmental applications
Once applied only to problems of mining-reserves assessment or petroleum-reservoir characterization, geostatistics is now being used in an increasingly large number of disciplines in environmental sciences. On the one hand, it enables the analysis and handling, in a rigorous probabilistic framework of the issues of spatial and temporal interpolation of continuous or categorical environmental variables. On the other hand, the methodology is also used to design and optimize sampling campaigns. "Geostatistics for Environmental Applications" contains forty selected contributions covering the latest progress in a broad spectrum of fields including air quality, climatology, ecology, groundwater hydrology, surface hydrology, oceanography, soil contamination, epidemiology and health, natural hazards, and remote sensing.
From X-ray Binaries to Quasars : Black Holes on All Mass Scales
This volume brings together contributions from many of the world's leading authorities on black hole accretion. The papers within represent part of a new movement to make use of the relative advantages of studying stellar mass and supermassive black holes and to bring together the knowledge gained from the two approaches. The topics discussed here run the gamut of the state of the art in black hole observational and theoretical work-variability, spectroscopy, disk-jet connections, and multi-wavelength campaigns on black holes are all covered.
Digital marketing
Covers general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” grounded in marketing theory and concepts taking a strategic and analytical approach with global examples - relevant chapters designed through “thinking about global digital marketing” “legal and ethical issues” “privacy and security considerations” and “value creation” latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied - hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as google ads, social media, and email marketing.
Database Marketing : Analyzing and Managing Customers
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
Mass Vaccination : Global Aspects - Progress and Obstacles
Mass immunization is the blitzkrieg of vaccination practice. It serves to rapidly protect populations, both because of the high coverage achieved and because of the herd immunity thereby induced. However, as in war, mass immunization campaigns must be conducted intelligently, with careful strategy and strong attention to logistics of supply and deployment. If conducted badly, mass immunization may fail or even be counter-productive. In this volume, some of the most successful practitioners of mass im- nization tell us about its art and science. David Heymann and Bruce Aylward of WHO begin the book with a theoretical and practical overview of mass immunization. Michael Lane, who participated in the successful effort to eradicate smallpox relates how this was done using mass vaccination and other strategies. Application of mass immunization by the US military is c- ered by John Grabenstein and Remington Nevin, who have a large experience in these matters. Karen Noakes and David Salisbury recount the striking s- cesses of mass immunization in the United Kingdom. The global control of the clostridia that produce diphtheria toxin is described by Charles Vitek. Hepa- tis A is decreasing dramatically under the impact of large-scale vaccination, as Francis André illustrates. The French experience with Hepatitis B vac- nation has been mixed, and François Denis and Daniel Levy-Bruhl explain the circumstances. In?uenza vaccination is an annual example of large-scale campaigns, the complexity of which is recounted by Benjamin Schwartz and Pascale Wortley.
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marketing made simple : A step-by-step storyBrand guide for any business
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions.
Marketing Campaigns That Change Attitude And Behaviors
In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully changed both attitude and behaviors and some of those campaigns managed to plant their ideas deep in our minds making us think its our own beliefs.
Le dépistage du cancer du col de lutérus = Cervical cancer screening
Each year, cervical cancer kills approximately 1,000 people in France, making it the fifth leading cause of cancer death and the eighth most common cancer among women. While eradicating cervical cancer is not possible, a national screening campaign should significantly reduce its incidence. This campaign should be based, in particular, on the systematic use of Pap smears. Conventional Pap smears have already reduced the number of invasive cancers by more than 50%. Improving them requires optimizing their sensitivity. This book details the natural history of cervical cancer, its incidence and mortality, and the various aspects of screening: general principles, the French screening program, the different types of Pap smears, the role and contribution of the HPV test, the management of abnormal Pap smears, the role of colposcopy, and the follow-up of treated women. It is intended for all those involved in this screening : specialist interns and gynecologists, pathologists and biologists, public health physicians, but also general practitioners whose role in screening is privileged since they are at the forefront of medical demand.
Le dépistage du cancer bronchique : De l'espoir à la réalité = Lung cancer screening : From hope to reality
An ambitious program has been launched in terms of research, diagnosis, prevention, and screening. Among cancers, the leading cause of cancer death is lung cancer. This disease, so closely linked to behavioral habits, both focuses and encapsulates the problem. Despite constant progress in treatment, the prognosis remains bleak, explaining the fatalistic impression left by the last decade. While significant efforts were being made in screening for other cancer sites, lung cancer remained in the shadows, with studies showing limited effectiveness in this approach. The advent of spiral CT scanning has revolutionized the field, giving rise to new hope alongside anti-smoking campaigns. Autofluorescence endoscopy, by enabling the diagnosis of pre-neoplastic lesions, completes an arsenal that finally allows us to envision an effective, combined strategy. This book brings together all the elements relating to screening and early diagnosis. The road from hope to reality is long, but we must acknowledge that, for the first time, we know it exists.
Kristian Birkeland : The First Space Scientist
PREFACEThisscientific biography of Kristian Birkeland (1867–1917) was written to bring the story ofa Norwegian national hero to the attention ofthe English-speaking world. Birkeland’sheroic stature was established not on a field of military battle,but in the bitter cold of the Artic wilderness ashe sought to answer basic questions abouthow the Sun controlled northern lights andmag-netic storms. He was also afather of Norsk Hydro one ofNorway’s largest industries. Birkel and died before reaching the age of 50.Because Birkel and never kept adiary, documented information about his family and private life is sparse. Before he died, Olaf Devik, the last of Birke-ffland’s close friends, gave along interview and graciously transferred his personal archive to A.E. Birkeland’s 82 scientific papers and three book-length publications map the progress of his investigations. addressed this book questions that had vexed European scientists for centuries. Why do the northern lights appear overhead when the Earth’s magnetic field is disturbed? How are magnetic storms connected to disturbances on the Sun? To answer these questions Birkeland interpreted his advance laboratory simulations and daring campaigns in the Arctic wilderness in the light of Maxwell’s newly discovered laws of electricity and magnetism. Birkeland’s ideas were dismissed for decades, only to be vindicated when satellites could fly above the Earth’s atmosphere.
Bearing Witness : Ruth Harrison and British Farm Animal Welfare (1920–2000)
This book is the biography of one of Britain’s foremost animal welfare campaigners and of the world of activism, science, and politics she inhabited. In 1964, Ruth Harrison’s bestseller Animal Machines triggered a gear change in modern animal protection by popularising the term ‘factory farming’ alongside a new way of thinking about animal welfare.
Arabic AI-generated adverts = إعلانات عربية مولدة بالذكاء الاصطناعي
In the ever-evolving landscape of digital marketing, our groundbreaking platform emerges, harnessing the power of artificial intelligence to revolutionize the creation of marketing campaigns. This innovative solution seamlessly combines neural networks, natural language generation, and multimedia processing capabilities to generate comprehensive and personalized marketing assets from a single product image. At its core, the platform leverages deep learning models that analyze the visual characteristics of the uploaded product image and identifies key features and attributes to define the product category, this enables the generation of compelling and persuasive marketing content tailored to the specific product. The platform's multi-faceted approach encompasses three distinct components: text generation, poster creation, and video advertisement production. Utilizing advanced natural language generation techniques, it crafts engaging marketing text that captures the essence and unique selling points of the product. Simultaneously, its image processing capabilities produce visually stunning promotional posters that blend the product image with eye-catching graphics and typography. along with creating captivating video advertisements optimized for social media and online advertising campaigns.
Applied biophysics for drug discovery
It is a guide to new techniques and approaches to identifying and characterizing small molecules in early drug discovery. Biophysical methods are reasserting their utility in drug discovery and through a combination of the rise of fragment-based drug discovery and an increased focus on more nuanced characterisation of small molecule binding, these methods are playing an increasing role in discovery campaigns.
Anti-vivisection and the profession of medicine in Britain : A social history
This book explores the social history of the anti-vivisection movement in Britain from its nineteenth-century beginnings until the 1960s. It discusses the ethical principles that inspired the movement and the socio-political background that explains its rise and fall. Opposition to vivisection began when medical practitioners complained it was contrary to the compassionate ethos of their profession. Christian anti-cruelty organizations took up the cause out of concern that callousness among the professional classes would have a demoralizing effect on the rest of society. As the nineteenth century drew to a close, the influence of transcendentalism, Eastern religions and the spiritual revival led new age social reformers to champion a more holistic approach to science, and dismiss reliance on vivisection as a materialistic oversimplification.
Advertising management : Concepts, theories, research and trends
Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.
Advances in XML information retrieval ; 3rd International workshop of the Initiative for the evaluation of XML retrieval, INEX 2004, Dagstuhl Castle, Germany, December 6-8, 2004
The ultimate goal of many information access systems (e.g., digital libraries, the Web, intranets) is to provide the right content to their end-users. This content is increasingly a mixture of text, multimedia, and metadata, and is formatted according to the adopted –W3C standard for information repositories, the so-called eXtensible Markup L- guage (XML). Whereas many of today’s information access systems still treat do- ments as single large (text) blocks, XML offers the opportunity to exploit the internal structure of documents in order to allow for more precise access thus providing more specific answers to user requests. Providing effective access to XML-based content is therefore a key issue for the success of these systems. The aim of the INEX campaign (Initiative for the Evaluation of XML Retrieval), which was set up at the beginning of 2002, is to establish infrastructures, XML test suites, and appropriate measurements for evaluating the performance of information retrieval systems that aim at giving effective access to XML content. More precisely, the goal of the INEX initiative is to provide means, in the form of a large XML test collection and appropriate scoring methods, for the evaluation of content-oriented XML retrieval systems.
Accessing Multilingual Information Repositories ; 6th Workshop of the Cross-Language Evaluation Forum, CLEF 2005, Vienna, Austria, 21-23 September, 2005, Revised Selected Papers
The sixth campaign of the Cross Language Evaluation Forum (CLEF) for European languages was held from January to September 2005. CLEF is by now an established international evaluation initiative and 74 groups from all over the world submitted results for one or more of the different evaluation tracks in 2005, compared with 54 groups in 2004. There were eight distinct evaluation tracks, designed to test the performance of a wide range of systems for multilingual information access. Full details regarding the design of the tracks, the methodologies used for evaluation, and the results obtained by the participants can be found in the different sections of these proceedings.
