الصفحة 18
الصفحة 18
Branded content : The fateful merging of media and marketing
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
Bio-inspired information and communication technologies ; 12th EAI International Conference, BICT 2020, Shanghai, China, July 7-8, 2020, Proceedings
This book constitutes the refereed conference proceedings of the 12th International Conference on Bio-inspired Information and Communications Technologies, held in Shanghai, China, in July 2020. Due to the safety concerns and travel restrictions caused by COVID-19, BICT 2020 took place online in a live stream. BICT 2020 aims to provide a world-leading and multidisciplinary venue for researchers and practitioners in diverse disciplines that seek the understanding of key principles, processes and mechanisms in biological systems and leverage those understandings to develop novel information and communications technologies (ICT).
Big Data : A Road Map for Successful Digital Marketing
Explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
Beyond partial differential equations : On linear and Quasi-Linear abstract hyperbolic evolution equations
The present volume is self-contained and introduces to the treatment of linear and nonlinear (quasi-linear) abstract evolution equations by methods from the theory of strongly continuous semigroups.
Beginning XSLT 2.0 : From novice to professional
This followup to Jeni Tennison's Beginning XSLT has been updated to accomodate the revised XSLT standard. Part one of this book introduces XML and XSLT at a comfortable pace, and gradually demonstrates techniques for generating HTML (plus other formats), from XML. In part two, Tennison applies theory to real-life XSLT capabilities—including generating graphics. Each chapter includes step-by-step examples (with code available online), plus review questions at the end, to help you grasp the discussed features. In fact, all of the examples and exercises revolve around an interesting common theme: making TV listings available online. This book lives up to its name, and will definitely take you from a novice to a professional, in no time!
Beginning Python : From novice to professional
Ten different projects illustrate the concepts introduced in the book. You will learn how to create a P2P file-sharing application and a web-based bulletin board, and how to remotely edit web-based documents and create games. Author Magnus Lie Hetland is an authority on Python and previously authored Practical Python. He also authored the popular online guide, Instant Python Hacking, on which both books are base
Beginning CakePHP : From novice to professional
CakePHP is a leading PHP–based web app development framework. When asking a question on forums or chat rooms, many CakePHP beginners get little help from the experts. Simple questions can get a response like, “Well, just read the online manual and API.” Unfortunately, the online manual is depreciated, and who wants to absorb a programming language or framework from an API? Beginning CakePHP will do the following: Lead you from a basic setup of CakePHP to building a couple applications that will highlight CakePHP’s functionality and capabilities without delving too deeply into the PHP language, but rather what the CakePHP framework can offer the developer. Teach you to use CakePHP by incorporating advanced features into your web development projects.
Bayesian Methods in the Search for MH370
This book demonstrates how nonlinear/non-Gaussian Bayesian time series estimation methods were used to produce a probability distribution of potential MH370 flight paths. It provides details of how the probabilistic models of aircraft flight dynamics, satellite communication system measurements, environmental effects and radar data were constructed and calibrated. The probability distribution was used to define the search zone in the southern Indian Ocean. The book describes particle-filter based numerical calculation of the aircraft flight-path probability distribution and validates the method using data from several of the involved aircraft’s previous flights. Finally it is shown how the Reunion Island flaperon debris find affects the search probability distribution.
B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Averaging Methods in Nonlinear Dynamical Systems
The authors have presented an extensive revision of the first edition of the Averaging Methods in Nonlinear Dynamical Systems book. There are many changes, corrections and updates in chapters on Basic Material and Asymptotics, Averaging, and Attraction.
Avatars at Work and Play : Collaboration and Interaction in Shared Virtual Environments
examining uses of shared virtual environments in practical settings such as scientific collaboration, distributed meetings, building models together, and others. It also covers online gaming in virtual environments, which has attracted hundreds of thousands of users and presents an opportunity for studying a myriad of social issues. Covering both ‘work’ and ‘play’, the volume brings together issues common to the two areas.
Autonomous Systems - Self-Organization, Management, and Contro ; Proceedings of the 8th International Workshop held at Shanghai Jiao Tong University, Shanghai, China, October 6–7, 2008
The International Workshop on "Autonomous Systems - Self-Organization, Management, and Control " is the eighth in a successful series of workshops that were established by Shanghai Jiao Tong University and Technische Universitat Berlin. The goal of these workshops is to bring together researchers from both universities in order to present research results to an international community.
Aulton's pharmaceutics : The design and manufacture of medicines
Offers a complete course in one book for students in all years of undergraduate pharmacy and pharmaceutical sciences degrees. Thoroughly revised, updated and extended by experts in their fields and edited by Professors Kevin Taylor and Michael Aulton, this new edition includes the science of formulation, pharmaceutical manufacturing and drug delivery. All aspects of pharmaceutics are covered in a clear and readily accessible way and extensively illustrated throughout, providing an essential companion to the entire pharmaceutics curriculum from day one until the end of the course. Fully updated throughout, with the addition of new chapters, to reflect advances in formulation and drug delivery science, pharmaceutical manufacturing and medicines regulation Designed and written for newcomers to the design and manufacture of dosage forms Relevant pharmaceutical science covered throughout Includes the science of formulation and drug delivery Reflects current practices and future applications of formulation and drug delivery science to small drug molecules, biotechnology products and nanomedicines Key points boxes throughout Over 400 online multiple choice questions
Asymptotics for Dissipative Nonlinear Equations
Many of problems of the natural sciences lead to nonlinear partial differential equations. However, only a few of them have succeeded in being solved explicitly. Therefore different methods of qualitative analysis such as the asymptotic methods play a very important role. This is the first book in the world literature giving a systematic development of a general asymptotic theory for nonlinear partial differential equations with dissipation. Many typical well-known equations are considered as examples, such as: nonlinear heat equation, KdVB equation, nonlinear damped wave equation, Landau-Ginzburg equation, Sobolev type equations, systems of equations of Boussinesq, Navier-Stokes and others.
Astrophysical disks : Collective and stochastic phenomena
The book deals with collective and stochastic processes in astrophysical discs involving theory, observations, and the results of modelling. Among others, it examines the spiral-vortex structure in galactic and accretion disks , stochastic and ordered structures in the developed turbulence. It also describes sources of turbulence in the accretion disks, internal structure of disk in the vicinity of a black hole, numerical modelling of Be envelopes in binaries, gaseous disks in spiral galaxies with shock waves formation, observation of accretion disks in a binary system and mass distribution of luminous matter in disk galaxies.
Assessment and future directions of nonlinear model predictive control
Thepastthree decadeshaveseenrapiddevelopmentin the areaofmodelpred- tive control with respect to both theoretical and application aspects. Over these 30 years, model predictive control for linear systems has been widely applied, especially in the area of process control. However, today’s applications often require driving the process over a wide region and close to the boundaries of - erability, while satisfying constraints and achieving near-optimal performance. Consequently, the application of linear control methods does not always lead to satisfactory performance, and here nonlinear methods must be employed. This is one of the reasons why nonlinear model predictive control (NMPC) has - joyed signi?cant attention over the past years,with a number of recent advances on both the theoretical and application frontier. Additionally, the widespread availability and steadily increasing power of today’s computers, as well as the development of specially tailored numerical solution methods for NMPC, bring thepracticalapplicabilityofNMPCwithinreachevenforveryfastsystems.This has led to a series of new, exciting developments, along with new challenges in the area of NMPC.
Artificial neural networks – ICANN 2007 ; 17th International Conference, Porto, Portugal, September 9-13, 2007, Proceedings, Part I
This book contains learning theory, advances in neural network learning methods, ensemble learning, spiking neural networks, advances in neural network architectures neural network technologies, neural dynamics and complex systems, data analysis, estimation, spatial and spatio-temporal learning, evolutionary computing, meta learning, agents learning, complex-valued neural networks, as well as temporal synchronization and nonlinear dynamics in neural networks.
Artificial intelligence techniques in hydrology and water resources management
The sustainable management of water cycles is crucial in the context of climate change and global warming. It involves managing global, regional, and local water cycles, as well as urban, agricultural, and industrial water cycles, to conserve water resources and their relationships with energy, food, microclimates, biodiversity, ecosystem functioning, and anthropogenic activities. Hydrological modeling is indispensable for achieving this goal, as it is essential for water resources management and the mitigation of natural disasters. In recent decades, the application of artificial intelligence (AI) techniques in hydrology and water resources management has led to notable advances. In the face of hydro-geo-meteorological uncertainty, AI approaches have proven to be powerful tools for accurately modeling complex, nonlinear hydrological processes and effectively utilizing various digital and imaging data sources, such as ground gauges, remote sensing tools, and in situ Internet of Things (IoT) devices.
Artificial Intelligence in Intelligent Systems ; Proceedings of 10th Computer Science On-line Conference 2021, Vol.2
This book constitutes the refereed proceedings of the artificial intelligence in intelligent systems section of the 10th Computer Science Online Conference 2021 (CSOC 2021), held online in April 2021. Artificial intelligence in intelligent systems topics are presented in this book. Modern hybrid and bio-inspired algorithms and their application are discussed in selected papers.
Artificial intelligence in higher education : A practical approach
Highlights the broad field of artificial intelligence applications in education, regarding any type of artificial intelligence that is correlated with education. It discusses learning methodologies, intelligent tutoring systems, intelligent student guidance and assessments, intelligent education chatbots, and artificial tutors and presents the practicality and applicability implications of AI in education. The book offers new and current research along with case studies showing the latest techniques and educational activities. Will find interest with academicians which includes teachers, students of various disciplines, higher education policymakers who believe in transforming the education industry, research scholars who are pursuing their Ph.D. or Post Doc. in the field of Education Technology, Education, and Learning, etc. and those working in the area of Education Technology and Artificial Intelligence such as industry professionals in education management and e-learning companies
