الصفحة 17
الصفحة 17
Contemporary Issues in Luxury Brand Management
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups.
Contaminated rivers : A geomorphological-geochemical approach to site assessment and remediation
The geomorphological, surficial and geochemical processes and conditions of rivers require a tailored set of strategies and programs to successfully clean up contaminated river reaches. The primary purpose of this book is not only to provide students and professionals with an introductory understanding of fluvial geomorphic principles but also to explain using a process oriented approach how these geomorphic principles can be integrated with geochemical data to cost-effectively characterize, assess and remediate contaminated river systems. Numerous case studies from North America and many other parts of the world are included.
Container Terminals and Automated Transport Systems : Logistics Control Issues and Quantitative Decision Support
Container transportation is the predominant mode of inter-continental cargo traffic. Since container ships and port terminals involve a huge capital investment and significant daily operating costs, it is of crucial importance to efficiently utilize the internal resources of container terminals and transportation systems. Today there is an ongoing trend to use automated container handling and transportation technology, in particular, in countries with high labour costs. This in turn requires highly sophisticated control strategies in order to meet the desired performance measures. The primary objective of this book is to reflect these recent developments and to present new insights and successful solutions to operational problems of automated container terminals and transportation systems. It comprises reports on the state of the art, applications of quantitative methods, as well as case studies and simulation results. Its contributions are written by leading experts from academia and business.
Consumer perception of product risks and benefits
Reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Construction materials, methods and techniques : building for a sustainable future
Explores the most up-to-date green and sustainable methods for residential and commercial building construction as well as the latest materials, standards, and practices. This book is organized based on the Construction Specifications Institute (CSI) Masterformat standards. Case Studies Clearly Illustrate The Value and Application Of Strategies and Techniques. Numerous, intriguing Case Studies, many of which have received a Green or LEED certification, demonstrate how the strategies, concepts and construction materials can be used for success in today's industry.
Construction 4.0 : advanced technology, tools and materials for the digital transformation of the construction industry
Construction 4.0 Advanced Technology, Tools and Materials for the Digital Transformation of the Construction Industry provides readers with a state-of-the-art review of the ongoing digital transformation of the sector within the new 4.0 framework, presenting a thorough investigation of the emerging trends, technologies, and strategies in the fields of smart building design, construction.
Conflict prevention in project management : Strategies, methods, checklists, and case studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers and Engineers, Sales Managers, Executives and Legal Managers as seen from the client's as well as from the contractor's side. It is also for students seeking to become leaders in these disciplines and not to reproduce mistakes that others have made before them. The book does not try to give legal advice, but it helps engineers and project managers how to plan and execute their project in order to avoid major conflicts during the project.
Computers and Productivity : How Firms Make a General Purpose Technology Work
Highlighting the importance of innovations, firm-sponsored training, and recruitment of high-skilled workers, this monograph analyses why and to what extent firms differ in their capabilities to make ICT work productively. The work also comprises a detailed discussion of economic theory concerning ICT use and complementary firm strategies. In addition it provides a comprehensive treatment of various methodological issues concerning the measurement of firm-level productivity in econometric analyses.
Computers and Games ; 5th International Conference, CG 2006, Turin, Italy, May 29-31, 2006, Revised Papers
This book covers all aspects of artificial intelligence in computer-game playing. Topics addressed are evaluation and learning, search, combinatorial games and theory opening and endgame databases, single-agent search and planning, and computer Go.
Computational Plasticity
The different chapters of this book present recent progress and future research directions in the field of computational plasticity. A common line of many contributions is that a stronger interaction between the phenomenological and micromechanical modelling of plasticity behaviour is apparent and the use of inverse identification techniques is also more prominent. The development of adaptive strategies for plasticity problems continues to be a challenging goal, while it is interesting to note the permanence of element modelling as a research issue. Industrial forming processes, geomechanics, steel and concrete structures form the core of the applications of the different numerical methods presented in the book.
Computational intelligence : Methods and techniques
This book focuses on various techniques of computational intelligence, both single ones and those which form hybrid methods. Those techniques are today commonly applied issues of artificial intelligence, e.g. to process speech and natural language, build expert systems and robots.
Combinatorial and Algorithmic Aspects of Networking ; 4th Workshop, CAAN 2007, Halifax, Canada, August 14, 2007, Revised Papers
It contiants developments on all aspects of networking could be presented. It covered were diverse, with talks on strategies for searching in networks, for cleaning networks of unwanted - truders, on difierent routing strategies, and on scheduling, load balancing, probability, a concept central to network modeling and managing.
Combating Antibiotic Resistance : Report to the President and National Strategy
Antibiotics, in particular, have saved millions of lives. This book discusses combating antibiotic resistance and provides reports to the presidents and national strategies.
Column Generation
Column Generation is an insightful overview of the state of the art in integer programming column generation and its many applications. The volume begins with "A Primer in Column Generation" which outlines the theory and ideas necessary to solve large-scale practical problems, illustrated with a variety of examples. Other chapters follow this introduction on "Shortest Path Problems with Resource Constraints," "Vehicle Routing Problem with Time Window," "Branch-and-Price Heuristics," "Cutting Stock Problems," each dealing with methodological aspects of the field. Three chapters deal with transportation applications: "Large-scale Models in the Airline Industry," "Robust Inventory Ship Routing by Column Generation," and "Ship Scheduling with Recurring Visits and Visit Separation Requirements." Production is the focus of another three chapters: "Combining Column Generation and Lagrangian Relaxation," "Dantzig-Wolfe Decomposition for Job Shop Scheduling," and "Applying Column Generation to Machine Scheduling." The final chapter by François Vanderbeck, "Implementing Mixed Integer Column Generation," reviews how to set-up the Dantzig-Wolfe reformulation, adapt standard MIP techniques to the column generation context (branching, preprocessing, primal heuristics), and deal with specific column generation issues (initialization, stabilization, column management strategies).
Colorectal Cancer : Evidence-based Chemotherapy Strategies
The clinician is challenged to keep up with the rapidly changing landscape and the rapidly emerging data that shape the options for treatment today and tom- row. In this text, leaders in the management of colorectal cancer review the current literature that has led us to where we are today. Critical evaluations of the data are offered, and evidence-based recommendations are made.
Color Atlas of Strabismus Surgery : Strategies and Techniques
Color Atlas of Strabismus Surgery: Strategies and Techniques provides concise, comprehensive descriptions of surgical procedures by one of the world's leading experts. Pediatric ophthalmologists, ophthalmology residents and fellows, as well as general ophthalmologists, will find this atlas to be essential to their work.
Collective Improvisation in a Teacher Education Community
This is the story of a teacher education initiative. The project A Community of Inquiry in Teacher Education (CITE) has aimed to transform learning to teach from an experience based on the acquisition of skills to one centred on the cultivation of certain dispositions. CITE creates a program structure for integrating elements of university-based courses and school practicum experiences, with community based activities, and it utilizes a variety of instructional strategies and technology-based tools to create a series of ‘knowledge building communities’.
Cognitive Wireless Networks : Concepts, Methodologies and Visions Inspiring the Age of Enlightenment of Wireless Communications
Cognition, a continuous process involving sensing, reasoning, understanding and reacting, can be applied to wireless networks in order to adapt the system to the highly dynamic wireless ecosystem. The ultimate goals are to enhance the efficiency in the use of radio resources as well as to improve both link and network performance. This book presents a detailed overview of a rapidly emerging topic in modern communications: cognitive wireless networks. The key aspects of cognitive and cooperative principles in wireless networks are discussed in this book. Furthermore, Cognitive Wireless Networks advocates the concept of breaking up the cellular communication architecture by introducing cooperative strategies among wireless devices. Cognitive wireless networking is the key to success in handling the upcoming dynamic network configurations and exploiting this cross-over to the fullest extent.
Clinical pharmacy education, practice and research clinical pharmacy, drug information, pharmacovigilance, pharmacoeconomics and clinical research
Stresses educational approaches that empower pharmacists with patient care and research competencies. The learning objectives and writing style of the book focus on clarifying the concepts comprehensively for a pharmacist, from regular patient counseling to pharmacogenomics practice. It covers all interesting topics a pharmacist should know. This book serves as a basis to standardize and coordinate learning to practice, explaining basics and using self-learning strategies through online resources or other advanced texts. With an educational approach, it guides pharmacy students and pharmacists to learn quickly and apply. Clinical Pharmacy Education, Practice and Research provides an essential foundation for pharmacy students and pharmacists globally.
Mathematical Epidemiology
Based on lecture notes of two summer schools with a mixed audience from mathematical sciences, epidemiology and public health, this volume offers a comprehensive introduction to basic ideas and techniques in modeling infectious diseases, for the comparison of strategies to plan for an anticipated epidemic or pandemic, and to deal with a disease outbreak in real time. It covers detailed case studies for diseases including pandemic influenza, West Nile virus, and childhood diseases. Models for other diseases including Severe Acute Respiratory Syndrome, fox rabies, and sexually transmitted infections are included as applications. Its chapters are coherent and complementary independent units. In order to accustom students to look at the current literature and to experience different perspectives, no attempt has been made to achieve united writing style or unified notation.
