الصفحة 15
الصفحة 15
Digital Platform Regulation : Global Perspectives on Internet Governance
Provides an in-depth exploration of global policy and governance issues related to digital platform regulation Connects research in platform studies to questions of public policy Explores a wide range of digital communication platforms such as social media, search engines and app stores
Digital Marketing Outreach : The Future of Marketing Practices
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement. The volume analyses various themes including viral marketing, influencer marketing, webrooming behaviour, online impulse buying, telemedicine, social media advertising, and app-based cab services. It examines the role of digital marketing in creating a positive and favourable brand image for organizations by advertising their social responsiveness on social media and studies the influence of political brand value on social media activities.
Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification
you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset
Digital marketing
Covers general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” grounded in marketing theory and concepts taking a strategic and analytical approach with global examples - relevant chapters designed through “thinking about global digital marketing” “legal and ethical issues” “privacy and security considerations” and “value creation” latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied - hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as google ads, social media, and email marketing.
Digital Libraries : Universal and Ubiquitous Access to Information ; 11th International Conference on Asian Digital Libraries, ICADL 2008, Bali, Indonesia, December 2-5, 2008. Proceedings
This book constitutes the refereed proceedings of the 11th International Conference on Asian Digital Libraries, ICADL 2008, held in Bali, Indonesia, in December 2008.
Digital Forensics and Internet of Things : Impact and Challenges
The book discusses applications and challenges professionals encounter in the burgeoning field of IoT forensics. IoT forensics attempts to align its workflow to that of any forensics practice—investigators identify, interpret, preserve, analyze and present any relevant data. As with any investigation, a timeline is constructed, and, with the aid of smart devices providing data, investigators might be able to capture much more specific data points than in a traditional crime.
Digital Economy and Social Design
The advent of the digital economy has the potential to dramatically change the conventional interrelationships among individuals, enterprises and society. There can be little doubt that to achieve vigorous socioeconomic developments in the 21st century, people will have to aggressively use information technology to boost innovation and to organically link the results of that innovation to solutions to global environmental issues and social challenges such as the opportunity divide. We are responsible for taking advantage of the opportunities opened up by the digital economy and for turning those opportunities into things that reflect our values and goals. The book examines the overall impact of the digital economy and the development of a practical institutional design.
Digital economies at global margins
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Within the last decade, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book, contributors from a range of disciplines and locations investigate the impact of increased digital connectivity on people and places at the world's economic margins.
Digital Decision Making : Back to the Future
This book aims, through a gentle narrative approach, to stimulate an awareness of the issues and be a readable, challenging and informative introduction, both for university students and the general reader, to processes surrounding developments in technology and law which have important implications for the knowledge society.
Digital Convergence : Libraries of the Future
This volume presents key aspects in rapidly moving field in the areas of technology and information sciences - from international experts who are leaders in their fields.
Digital analytics for marketing
Provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Also demonstrates how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. It overs timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Developing Services for the Wireless Internet
This book is for developers of wireless Internet services. It addresses the technical issues that can get in the way of the production of a successful service: variability of terminals, unstable technology, incomplete testing environment, variable bandwidth and quality of service. Useful techniques and methods when handing these issues are proposed using two case studies: a mobile game and a mobile trading service.
Designing and evaluating e-management decision tools : The integration of decision and negotiation models into internet-multimedia technologies
Presents the most relevant concepts for designing intelligent decision tools in an Internet-based multimedia environment and assessing the tools using concepts of statistical design of experiments. The book covers : Decision modeling paradigms , Visual interactive decision modeling , Online preference elicitation , collaborative decision making , negotiation and conflict resolution , marketing decision optimization , and guidelines for designing and evaluating decision support tools. This book is designed for the following uses: 1) for researchers and engineers, who are seeking recent advances and who are developing e-management systems; 2) for practitioners and managers, who seek insights about ICT potential and using ICT for business intelligence management; and 3) for students, who seek theoretical and practical concepts of building and evaluating prototype decision tools.
Dependable and adaptable networks and services ; 13th Open European Summer School and IFIP TC6.6 Workshop, EUNICE 2007, Enschede, The Netherlands, July 18-20, 2007, Proceedings
Innovative Internet Applications.’ Much has changed since then: wireless network technologies have become a constantly growing part of the Internet infrastructure, and increasingly smaller and more powerful computing devices with ?exible connectivity open the possibility of new services and applications.
Demystifying Internet of Things Security : Successful IoT Device/Edge and Platform Security Deployment
The IoT presents unique challenges in implementing security and Intel has both CPU and Isolated Security Engine capabilities to simplify it. This book explores the challenges to secure these devices to make them immune to different threats originating from within and outside the network. The requirements and robustness rules to protect the assets vary greatly and there is no single blanket solution approach to implement security.
Defence Industry Applications of Autonomous Agents and Multi-Agent Systems
In this book defense and security related applications are increasingly being tackled by researchers and practioners using technologies developed in the field of Intelligent Agent research.
Deepfake detection
Recently, various techniques of manipulating the video content have become available to everyone – online, one can find free applications e.g., for face swapping in videos. Such universal accessibility carries a notable risk of flooding online content with false information, affecting not only the greats of this world, but also the whole societies, also the rapid progress in synthetic image generation and manipulation has now come to a point where it raises significant concerns for the implications towards society. It is therefore necessary to develop a verification tool that will help assess the authenticity of the videos posted on the internet. This project describes the approach of using artificial intelligence solutions to detect doctored videos.
Deep Learning, Machine Learning and IoT in Biomedical and Health Informatics : Techniques and Applications
Examines and demonstrates state-of-the-art approaches for IoT and Machine Learning based biomedical and health related applications. This book aims to provide computational methods for accumulating, updating and changing knowledge in intelligent systems and particularly learning mechanisms that help us to induce knowledge from the data. It is helpful in cases where direct algorithmic solutions are unavailable, there is lack of formal models, or the knowledge about the application domain is inadequately defined. In the future IoT has the impending capability to change the way we work and live. These computing methods also play a significant role in design and optimization in diverse engineering disciplines. With the influence and the development of the IoT concept, the need for AI (artificial intelligence) techniques has become more significant than ever.
Decarbonizing Freight Transport: Acceptance and Policy Implications
This Book analyzes the acceptance of sustainable freight transport and suggests a new framework for policy measures to decarbonize freight transport. Despite intense political endeavors, the environmental performance of the transport system has not improved in the previous years. It seems that the existing measures are not sufficient to motivate transport users to implement sustainable freight transport strategies. The case of three different strategies for sustainable freight transport is studied: horizontal collaboration in a Physical Internet network, multimodal freight transport and liquefied natural gas (LNG) as alternative truck fuel.
Datatype-Generic Programming ; International Spring School, SSDGP 2006, Nottingham, UK, April 24-27, 2006, Revised Lectures
A leitmotif in the evolution of programming paradigms has been the level and extent of parametrisation that is facilitated — the so-called genericity of the paradigm. The sorts of parameters that can be envisaged in a programming language range from simple values, like integers and fioating-point numbers, through structured values, types and classes, to kinds (the type of types and/or classes).Datatype-generic programming is about parametrising programsby the structure of the data that they manipulate. To appreciate the importance of data type genericity,one need look no further than the internet. The internet is a massive repository of structured data, but the structure is rarely exploited. For example, compression of data can be much more efiective if its structure is known, but most compression algorithms regard the input data as simply a string of bits, and take no account of its internal organisation. Datatype-generic programming is about exploiting the structure of data when it is relevant and ignoring it when it is not. Programming languages most c- monly used at the present time do not provide efiective mechanisms for do- menting and implementing datatype genericity.
