الصفحة 13
الصفحة 13
Corporate Brand Design : Developing and Managing Brand Identity
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications
Coronavirus therapeutics ; Vol. I : Basic science and therapy development
Provides the most comprehensive review on contemporary knowledge on the origin and structural biology and molecular aspects of Coronaviruses. This also describes the etiology and pathogeny and therapeutic targets including vaccine drug candidates against Coronaviruses in the light of current scientific knowledge. Using an integrative approach to the understanding of Coronaviruses structure, function and immunobiology, the contributors provide a synopsis of novel mechanisms by which Coronaviruses can be treated.
Control Design Techniques in Power Electronics Devices
The book is introduced through the very important topic of modeling switched power electronics as controlled dynamical systems. Detailed circuit layouts, schematics and actual closed-loop control responses from a representative group of the plants under discussion and generated by applying the theory are included. The control theories which feature in the book are: sliding mode control and feedback control by means of approximate linearization (linear state feedback, static and dynamic proportional-integral-differential (PID control), output feedback trough observer design, Lyapunov-based control and passivity-based control). Nonlinear control design methods represented include: exact feedback linearization, input-output linearization, differential flatness, generalized PID control and, again, passivity-based control.
Contributions to Ubiquitous Computing
This book puts the larger vision of ubiquitous computing in the context of today’s mobile and distributed computing systems and presents innovative solutions at all system layers ranging from hardware over vertical and horizontal infrastructure services and novel middleware techniques to various types of application software. Some chapters address core properties of ubiquitous applications including mobility, self-healing and self-organisation of both technical and social-technical systems. Other contributions deal with common facilities like secure e-payment or semantic web techniques and business solutions like wireless asset management or e- maintenance. Distributed systems management with self-monitoring capabilities, Internet congestion control, and novel security solutions coping with denial of service attacks against mobile agent systems and software- and hardware-based data encryption methods are further topics addressed.
Continuous pharmaceutical processing and process analytical technology
Including aspects of modern process development is highlighted in this book with both the ‘why’ and the ‘how’, emphasizing process modeling and process analytical technologies. Presenting specific case studies and drawing upon extensive experience from industry and academic opinion leaders, this book focuses on the practical aspects of continuous manufacturing. It gives the readers the strategic perspective and technical depth needed to adopt and implement these technologies, where appropriate, in order to gain the competitive edge in speed, agility, and reliability.
Content Infrastructure management : Results of an empirical study in the print industry
Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities.
Container terminals and cargo systems : Design, operations management, and logistics control issues
Significant gains in productivity can be achieved through advanced terminal layouts, more efficient IT-support and improved logistics control software systems. The primary objective of this book is to reflect these challenges and to present new insights and successful solutions to operational problems of automated container terminals and cargo systems.
Computer Security in the 21st Century
Computer Security in the 21st Century shares some of the emerging important research trends reflected in recent advances in computer security, including: security protocol design, secure peer-to-peer and ad hoc networks, multimedia security, and intrusion detection, defense and measurement. Highlights include presentations of : * Fundamental new security * Cryptographic protocols and design, * A new way of measuring network vulnerability: attack surfaces, * Network vulnerability and building impenetrable systems, * Multimedia content protection including a new standard for photographic images, JPEG2000. Researchers and computer security developers will find in this book interesting and useful insights into building computer systems that protect against computer worms, computer viruses, and other related concerns.
Computer Network Security
As society becomes increasingly dependent on computers and computer networks, computer problems continue to rise in number. Yet despite the proliferation of expert remedies, a viable solution to these security issues remains elusive, and society continues to suffer at the hands of cyber vandalism and computer viruses. This comprehensive text outlines and discusses today’s most important issues and concerns in computer network and information safety and security, and promises to ignite debate and participation in the ongoing global security dialog Computer Network Security is foremost an educational tool that aims to explore computer network infrastructure and protocol design security flaws and discusses current security solutions and best practices. It explores the security threats and vulnerabilities in the current network infrastructure and protocols and outlines current efforts including: Access Control and Authorization, Cryptography, Firewalls and VPNs, Web Security and Content Filtering, among others. The text further discusses various security proposals This text is an invaluable instructional and research tool for courses in computer and information security. Students or practitioners in computer science, information science, technology studies, library sciences, and information management studies will find this text particularly useful for their purposes. In addition, it is a rich resource for those looking to gain an understanding of computer infrastructures and network security threats.
Computational logic in multi-agent systems ; Vol. 3487 ; 5th International Workshop, CLIMA V, Lisbon, Portugal, September 29-30, 2004, Revised Selected and Invited Papers
The notion of agency has recently increased its in?uence in the research and - velopment of computational logic based systems, while at the same time sign- cantly gaining from decades of research in computational logic. Computational logic provides a well-de?ned, general, and rigorous framework for studying s- tax, semantics and procedures, for implementations, environments, tools, and standards, facilitating the ever important link between speci?cation and ver- cation of computational systems. The purpose of the Computational Logic in Multi-agent Systems (CLIMA) international workshop series is to discuss techniques, based on computational logic, for representing, programming, and reasoning about multi-agent systems in a formal way. Former CLIMA editions were conducted in conjunction with other major computational logic and AI events Thesubmittedpapersshowedthatthelogicalfoundationsofmulti-agent systems are felt by a large community to be a very important research topic, upon which classical AI and agent-related issues are to be addressed.
Coming to Terms with Superdiversity: The Case of Rotterdam
This book discusses Rotterdam as clear example of a superdiverse city that is only reluctantly coming to terms with this new reality. Rotterdam, as is true for many post-industrial cities, has seen a considerable backlash against migration and diversity: the populist party Leefbaar Rotterdam of the late Pim Fortuyn is already for many years the largest party in the city. At the same time Rotterdam has become a majority minority city where the people of Dutch descent have become a numerical minority themselves. The book explores how Rotterdam is coming to terms with superdiversity, by an analysis of its migration history of the city, the composition of the migrant population and the Dutch working class population, local politics and by a comparison with Amsterdam and other cities. As such it contributes to a better understanding not just of how and why super-diverse cities emerge but also how and why the reaction to a super-diverse reality can be so different.
Comet, Asteroid Impacts and Human Society : An Interdisciplinary Approach
Leading specialists in various disciplines were first invited to a multidisciplinary workshop funded by ICSU on the topic to gain a better appreciation and perspective on the subject of comet/asteroid impacts as viewed by different disciplines. This volume provides a necessary link between various disciplines and comet/asteroid impacts.
Combination therapy against multidrug resistance
Explores strategic methods with investigation of both short- and long-term goals to combat multidrug resistance Presents a broad scope to understand fully the ways to apply combined therapy to multidrug resistance Provides an overview of combination therapy, but also includes specific cases such as cancer, tuberculosis, HIV and malaria
Collective Bargaining and Wage Formation; Performance and Challenges
This volume considers the development of the wage formation and wage bargaining institutions as a response to changes in the bargaining environment. These changes include a lower level of inflation and the growth in intraindustrial trade as firms have become more specialised. The response to these changes will depend on the current institutions and on the characteristics of the bargaining system. Generally there has been some move towards decentralisation; the question is what should be bargained centrally and which issues should be transferred to lower levels. Some of the contributions pay special attention to Nordic regimes using survey results gathered from the Finnish labour market partners.
Collaborating against child abuse : Exploring the Nordic Barnahus model
This edited collection explores the background and implementation of the Nordic Barnahus (or 'Children's House') model – recognised as one of the most important reforms related to children who are the victims of crime in the Nordic region. This book discusses both its potential to affect change and the challenges facing it. The model was introduced as a response to a growing recognition of the need for more integrated and child-centred services for children exposed to violence and sexual abuse. In the Barnahus structure, different professions work together to ensure that victimized children receive help and treatment and that their legal rights are met. This original study is organised into four broad themes: child-friendliness, support and treatment; the forensic child investigative interview; children’s rights perspectives; and interagency collaboration and professional autonomy.
Cloud Native Architecture and Design : A Handbook for Modern Day Architecture and Design with Enterprise-Grade Examples
Explains the fundamentals of cloud-native architecture and services, what cloud principles and patterns to use, and details of designing a cloud-native element. And Progresses to cover the details of how IT systems can modernize to embrace cloud-native architecture, and also provides details of various enterprise assessment techniques to decide what systems can move and cannot move into the cloud. Architecting and designing a cloud-native system isn’t possible without modernized software engineering principles, the culture of automation, and the culture of innovation. As such, this book covers the details of cloud-native software engineering methodologies, and process, and how to adopt an automated governance approach across enterprises with the adoption of artificial intelligence. You will: Discover cloud-native principles and patterns, and how you can leverage them to solve your business problems ; Gain the techniques and concepts you need to adapt to design a cloud-native application ; Use assessment techniques and tools for IT modernization ; Apply cloud-native engineering principles to the culture of automation and culture of innovation ; Harness the techniques and tools to run your cloud-native applications and automate infrastructure ; Operate your cloud-native applications by using AI techniques and zero operation techniques
Mathematical Modelling for Sustainable Development
Mathematics needs Sustainable Development. When science was gradually reinvented in European medieval societies, it was legitimised as contributing to the disclosure of God’s divine creation. The conflicts that emerged became well known as a result of the clash between Galileo and the Church. Science found a new legitimacy through recognition that it was a powerful force against superstition. In the Enlightenment the argument was pushed forward by attributing Progress to the advancement of science: science could produce a better world by promoting rationality. In our modern society, science has become intimately linked to technology. Science for its own sake unfortunately rarely has positive outcomes in terms of research grant applications. Meanwhile, science and technology, and the progress they are supposed to produce, meet with wide scale scepticism. We all know of the current global problems: climate change, resource depletion, a thinning ozone layer, space debris, declining biodiversity, malnutrition, dying ecosystems, global inequity, and the risk of unprecedented nuclear wars
Mathematical methods for engineers and scientists 3 : Fourier analysis, partial differential equations and variational methods
Pedagogical insights gained through 30 years of teaching applied mathematics led the author to write this set of student oriented books. Topics such as complex analysis, matrix theory, vector and tensor analysis, Fourier analysis, integral transforms, ordinary and partial differential equations are presented in a discursive style that is readable and easy to follow.
Mathematical methods for engineers and scientists 2 : Vector analysis, ordinary differential equations and laplace transforms
Pedagogical insights gained through 30 years of teaching applied mathematics led the author to write this set of student-oriented books. Topics such as complex analysis, matrix theory, vector and tensor analysis, Fourier analysis, integral transforms, ordinary and partial differential equations are presented in a discursive style that is readable and easy to follow.
Mathematical methods for engineers and scientists 1 : Complex analysis, determinants and matrices
Pedagogical insights gained through 30 years of teaching applied mathematics led the author to write this set of student oriented books. Topics such as complex analysis, matrix theory, vector and tensor analysis, Fourier analysis, integral transforms, ordinary and partial differential equations are presented in a discursive style that is readable and easy to follow.
