الصفحة 12
الصفحة 12
Designing brand identity : An essential guide for the whole branding team ; 5th ed.
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus.
Designed for Digital : How to Architect Your Business for Sustained Success
Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Design Thinking for Visual Communication
Identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used
Design thinking : understanding how designers think and work
Detailed case studies provide commentary on specific examples of design innovation and development, with interspersed chapters providing research-based overviews of design cognition. This new edition expands on the previous book with more emphasis on teamwork and co-design, and updated and expanded case studies and examples - including the development of a Formula One car and a backpack for mountain biking - as well as a new glossary of key terms. Written for all those wanting to understand more about how good designers work, regardless of discipline
Design Added Value : How Design Increases Value for Architects and Engineers
Enables architects, engineers, contractors and owner-clients of buildings to benefit from extraordinary design and construction features. It explains the rationale and motivation for D-AV methodology, outlines and illustrates this methodology with examples, provides complete and detailed examples of how the key analysis techniques work through historical case studies, and describes specific methods used in application of the D-AV methodology, such as Bayesian statistics, cost benefit analysis, pairwise comparison techniques, cognitive walkthroughs, and optimization.
Dental management of sleep disorders ; 2nd ed.
A clinically focused, updated, and expanded edition of the leading resource on the dental management of sleep disorders. Ddelivers a focused and authoritative exploration of the dentist’s role in managing patients with sleep problems, especially sleep-related breathing disorders and bruxism. Includes a variety of revealing case studies that examine the treatment of different sleep disorders, as well as: Thorough introductions to the societal impact of sleep disorders and human sleep architecture and functional anatomy of the airway Comprehensive explorations of the pathophysiology and classification of sleep disorders and sleep disorders in the pediatric population Practical discussions of medical disorders related to obstructive sleep apnea and the dental and orofacial consequences of sleep-related breathing disorders In-depth examinations of the role and interaction of the dentist with the sleep physician and sleep study center
Dense + Green : Innovative building types for sustainable urban architecture
Explores new architectural typologies that emerge from the integration of green components such as sky terraces, vertical parks and green facades, in high-density buildings. In-depth case studies on the most relevant building types are complemented by expert essays that demonstrate the current paradigm shift in the sustainable urban environment.
Deep learning and computer vision in remote sensing-II
Computer vision (CV) have seen a massive rise in popularity in the remote sensing field over the last few years. This success is mostly due to the effectiveness of deep learning (DL) algorithms. However, remote sensing data acquisition and annotation, as well as information extraction from massive remote sensing data, are still challenging. This reprint collected novel developments in the field of deep learning and computer vision methods for remote sensing. Papers dealing with fundamental theoretical analyses, as well as those demonstrating their application to real-world problems, have been published. With practical examples and real-world case studies, this reprint provides a valuable resource for researchers, professionals, and students seeking to harness the power of deep learning in the field of remote sensing.
Decision science for future earth : Theory and practice
Provides a theoretical framework and case studies on decision science for regional sustainability by integrating the natural and social sciences. The cases discussed include solution-oriented transdisciplinary studies on the environment, disasters, health, governance and human cooperation.
Decision Making in Dental Implantology : Atlas of Surgical and Restorative Approaches
offers an image-based resource to both the surgical and restorative aspects of implant therapy, presenting more than 2,000 color images with an innovative case-by-case approach. Takes a highly pictorial approach to all aspects of implant dentistry Discusses both the surgical and restorative aspects of implant therapy in a single resource. Describes a wide range of clinical scenarios likely to be encountered in daily practice Covers anterior, posterior, and full-mouth restorations . Presents more than 2,000 color images showing the basic concepts and clinical cases
Debris-flow Hazards and Related Phenomena
Debris Flow Hazards and Related Phenomena is set to become the standard reference on debris flows, debris avalanches and related phenomena. The editors provide a complete treatment of all aspects of debris flow and debris avalanche research whilst making the book a useful tool for experts, researchers and students. Case studies are provided on a global basis which will illustrate graphically the real problems and real solutions associated with this devastating phenomena. The number of published articles in journals on landslides is literally exploding and where climate change is beginning to affect landslide activity, this book will be a much needed and long sought addition to the literature currently available.
Data Quality and Record Linkage Techniques
This book helps practitioners gain a deeper understanding, at an applied level, of the issues involved in improving data quality through editing, imputation, and record linkage. The first part of the book deals with methods and models. Here, we focus on the Fellegi-Holt edit-imputation model, the Little-Rubin multiple-imputation scheme, and the Fellegi-Sunter record linkage model. Brief examples are included to show how these techniques work. In the second part of the book, the authors present real-world case studies in which one or more of these techniques are used. They cover a wide variety of application areas. These include mortgage guarantee insurance, medical, biomedical, highway safety, and social insurance as well as the construction of list frames and administrative lists.
Data Monitoring in Clinical Trials : A Case Studies Approach
Randomized clinical trials are the gold standard for establishing many clinical practice guidelines and are central to evidence based medicine. Obtaining the best evidence through clinical trials must be done within the boundaries of rigorous science and ethical principles. One fundamental principle is that trials should not continue longer than necessary to reach their objectives. Therefore, trials must be monitored for recruitment progress, quality of data, adherence to patient care or prevention standards, and early evidence of benefit or harm. Frequently, a group of external experts, independent from the investigators and trial sponsor, is charged with this monitoring responsibility, especially for safety and early benefit. This group is referred to by various names, such as a data monitoring committee or a data and safety monitoring board. This book, through a series of case studies presented by many distinguished clinical trial experts, illustrates the complexity of this monitoring process.No other text has as extensive a collection of cases which provide insight into the many issues, often conflicting, that must be examined before recommendations to continue or discontinue a trial can be made. While depth in statistical methods is not required, some familiarity with statistical design and analysis issues in clinical trials is helpful. The cases cover trials which were terminated early for convincing evidence of benefit, or for harmful effects. Cases with complex issues are also included. This series of cases should provide broad background information for potential monitoring committee members and better prepare them for the challenges that may exist in the trials for which they are responsible.
Data augmented design : Embracing new data for sustainable urban planning and design
This book offers an essential introduction to a new urban planning and design methodology called Data Augmented Design (DAD) and its evolution and progresses, highlighting data driven methods, urban planning and design applications and related theories. The authors draw on many kinds of data, including big, open, and conventional data, and discuss cutting-edge technologies that illustrate DAD as a future-oriented design framework in terms of its focus on multi-data, multi-method, multi-stage and multi-scale sustainable urban planning. In four sections and ten chapters, the book presents case studies to address the core concepts of DAD, the first type of applications of DAD that emerged in redevelopment-oriented planning and design, the second type committed to the planning and design for urban expansion, and the future-oriented applications of DAD to advance sustainable technologies and the future structural form of the built environment. The book is geared towards a broad readership, ranging from researchers and students of urban planning, urban design, urban geography, urban economics, and urban sociology, to practitioners in the areas of urban planning and design.
Customising Stakeholder Management Strategies: Concepts for Long-term Business Success
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies' requirements to fulfill their long term business goals.
Customer relationship management : Concept, strategy, and tools, 3rd
Presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving.
Current research and trends in dental and medical technology
Presents cutting-edge research and advancements in the rapidly evolving fields of dental technology and medical sciences. It offers new methodologies, interdisciplinary approaches, and case studies to illustrate real-world applications and scientific achievements in medicine.
Cross-border Governance and Sustainable Spatial Development : Mind the Gaps!
Border regions in Central Europe undergo tremendous changes due to the enlargement of the European Union and the related processes of Europeanization, bordering and re-bordering. The book explores the consequences of these processes for cross-border governance and spatial planning in Central Europe. It combines analyses of European and national framework conditions with case studies from border regions and cities in 8 countries. The focus is on generic questions of cross-border planning and cooperation as well as on selected sectors such as nature conservation, transport and economic development.
Cross Regional Trade Agreements : Understanding Permeated Regionalism in East Asia
An unacknowledged key feature of East Asian FTA diplomacy is the region's active cross-regional preferential trading relations. In sharp contrast to the Americas and Europe, where cross-regional initiatives gained strength after the consolidation of regional trade integration, East Asian governments negotiate trade deals with partners outside of their region at an early stage in their FTA policies. The book asks three main questions: Are there regional factors in East Asia encouraging countries to explore cross-regionalism early on? What are the most important criteria behind the cross-regional partner selection? How do cross-regional FTSs (CRTAs) influence their intra-regional trade initiatives? Through detailed country case studies from China, Japan, South Korea, Singapore, Thailand and Malaysia, we show the ways in which these governments seek to leverage their CRTAs in the pursuit of intra-regional trade integration objectives, a process that yields a much more permeated regionalism.
Critical Success Factors of Offshore Software Develpment Projects : The Perspective of German-Speaking Companies
In an effort to cut costs and re-focus on their core competences, The author develops a model that comprises 29 critical success factors which are classified into four distinct groups: internal suitability, internal management, external suitability, and external management factors. With regard to the developed model, both the implementation of an online survey and the conduction of two in-depth case studies show that the external management factors are particularly relevant for the successful implementation of an offshore software development project and that the perception of the individual critical success factors greatly depends on the company perspective.
