الصفحة 114
الصفحة 114
AI in marketing : Applications, insights, and analysis
AI in marketing equips students with the knowledge to understand the impact of artificial intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. the first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. the third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. the final part examines ethical considerations and the pedagogical integration of AI into marketing education.
Agricultural Implications of the Fukushima Nuclear Accident : The First Three Years
Consists of various topics, including radioactivity inspection of food products; decontamination trials for rice and livestock production; the state of contamination in wild animals and birds, trees, mushrooms, and timber; the dynamics of radioactivity distribution in mountain and paddy fields; damage incurred by the forestry and fishery industries; and the change in consumers’ minds. The last chapter introduces a real-time radioisotope imaging system, the forefront technique to visualize actual movement of cesium in soil and in plants. This is the only book to provide systematic data about the actual change of radioactivity, and thus is of great value for all researchers who wish to understand the effect of radioactive fallout on agriculture.
Agricultural Implications of the Fukushima Nuclear Accident (III)
Reports on studies undertaken at contaminated sites such as farmland, forests, and marine and freshwater environments, with a particular focus on livestock, wild plants and mushrooms, crops, and marine products in those environments. It also provides additional data collected in the subsequent years to show how the radioactivity levels in agricultural products and their growing environments have changed with time and the route by which radioactive materials entered agricultural products as well as their movement between different components (e.g., soil, water, and trees) within an environmental system (e.g., forests). The book covers various topics, including radioactivity testing of food products; decontamination trials for rice and livestock production; the state of contamination in, trees, mushrooms, and timber; the dynamics of radioactivity distribution in paddy fields and upland forests; damage incurred by the forestry and fishery industries; and the change in consumers’ attitudes. Chapter 19 introduces a real-time radioisotope imaging system, a pioneering technique to visualize the movement of cesium in soil and in plants.
Aging, shaking, and cracking of infrastructures : From mechanics to concrete dams and nuclear structures
Focuses on the safety assessment of existing structures subjected to multi-hazard scenarios through advanced numerical methods. Whereas the focus is on concrete dams and nuclear containment structures, the presented methodologies can also be applied to other large-scale ones. This book is composed of seven sections: Fundamentals: theoretical coverage of solid mechnics, plasticity, fracture mechanics, creep, / seismology, dynamic analysis, probability and statistics / Damage: that can affect concrete structures, such as cracking of concrete, AAR, chloride ingress, and rebar corrosion, / Finite Element: formulation for both linear and nonlinear analysis including stress, heat and fracture mechanics, / Engineering Models: for soil/fluid-structure interaction, uncertainty quantification, probablilistic and random finite element analysis, machine learning, performance based earthquake engineering, ground motion intensity measures, seismic hazard analysis, capacity/fragility functions and damage indeces, / Applications to dams through potential failure mode analyses, risk-informed decision making, deterministic and probabilistic examples, / Applications to nuclear structures through modeling issues, aging management programs, critical review of some analyses, / Other applications and case studies: massive RC structures and bridges, detailed assessment of a nuclear containment structure evaluation for license renewal.
Agile Development with the ICONIX Process : People, Process, and Pragmatism
Describes how to apply ICONIX Process (a minimal, use case-driven modeling process) in an agile software project. It's full of practical advice for avoiding common agile pitfalls. Further, the book defines a core agile subset so those of you who want to get agile need not spend years learning to do it. Instead, you can simply read this book and apply the core subset of techniques. The book follows a real-life .NET/C# project from inception and UML modeling, to working code through several iterations. You can then go on-line to compare the finished product with the initial set of use cases. The book also introduces several extensions to the core ICONIX Process, including combining test-driven development (TDD) with up-front design to maximize both approaches (with examples using Java and JUnit). And the book incorporates persona analysis to drive the projects goals and reduce requirements churn.
Agent-oriented software engineering VIII ; 8th International Workshop, AOSE 2007, Honolulu, HI, USA, May 14, 2007, Revised Selected Papers
This volume constitutes the thoroughly refereed proceedings of the 8th International Workshop on Agent-Oriented Software Engineering, AOSE 2007, held in Honolulu, Hawaii in May 2007 as part of AAMAS 2007.
Agent-oriented software engineering VII ; 7th International Workshop, AOSE 2006, Hakodate, Japan, May 8, 2006, Revised and Invited Papers
Software architectures that contain many dynamically interacting components, each with their own thread of control, and engaging in complex coordination protocols, are difficult to correctly and efficiently engineer. Agent-oriented modelling techniques are important for supporting the design and development of such applications.The book is organized in topical sections on modelling and design of agent systems, modelling open agent systems, formal reasoning about designs, as well as testing, debugging and evolvability.
Agent-oriented software engineering VI ; 6th International Workshop, AOSE 2005, Utrecht, The Netherlands, July 25, 2005. Revised and Invited Papers
This book represents the thoroughly refereed post-proceedings of the 6th International Workshop on Agent-Oriented Software Engineering, AOSE 2005, held in Utrecht, The Netherlands, in July 2005 as part of AAMAS 2005. The 18 revised full papers were carefully selected from 35 submissions during two rounds of reviewing and improvement. The papers are organized in topical sections on modeling tools, analysis and validation tools, multiagent systems design, implementation tools, and experiences and comparative evaluations.
Agent-mediated electronic commerce : Designing trading agents and mechanisms ; AAMAS 2005 Workshop, AMEC 2005, Utrecht, Netherlands, July 25, 2005, and IJCAI 2005 Workshop, TADA 2005, Edinburgh, UK, August 1, 2005, Selected and Revised Papers
This book constitutes the thoroughly refereed post-proceedings of the 7th International Workshop on Agent-Mediated Electronic Commerce, AMEC VII 2005, held in Utrecht, Netherlands in July 2005, as part of AAMAS 2005, and the third Workshop on Trading Agent Design and Analysis, TADA 2005, held in Edinburgh, UK in August 2005, in the course of the IJCAI 2005 conference meetings. The seven revised full AMEC 2005 papers presented were carefully selected.
Agent-based Supply Network Event Management
Supply Chain Event Management (SCEM)" is one of the major topics in application-oriented Supply Chain Management. However, many solutions lack conceptual precision and currently available client-server SCEM-systems are ill-suited for complex supply networks in today's business environment,In this book a thorough analysis of the event management problem domain is the starting point to develop a generic agent-based approach to Supply Network Event Management. The concept is illustrated with prototypical implementations and assessed in a multi-dimensional evaluation of potential benefits. The main focus lies on practical issues of event management (e.g. semantic interoperability) and economic benefits to be achieved with agent technology in this state-of-the-art problem domain.
Agent-Based Simulation : From Modeling Methodologies to Real-World Applications; Post Proceedings of the Third International Workshop on Agent-Based Approaches in Economic and Social Complex Systems 2004
Agent-based modeling/simulation is an emerging field that uses bottom-up and experimental analysis in the social sciences. Selected research from that presented at the Third International Workshop on Agent-Based Approaches in Economic and Social Complex Systems 2004, held in May 2004 in Kyoto, Japan, is included in this book. The aim of the workshop was to employ the bottom-up approach to social and economic problems by modeling, simulation, and analysis using a software agent. This research area is an emerging interdisciplinary field among the social sciences and computer science, attracting broad attention because it introduces a simulation-based experimental approach to problems that are becoming increasingly complex in an era of globalization and innovation in information technology. The state-of-the-art research and findings presented in this book will be indispensable tools for anyone involved in this rapidly growing discipline.
Agent-Based Models of Energy Investment Decisions
This book demonstrates how bounded rational decision models can be standardized and parameterized by socio-economic data. Focusing on private energy technology investment decisions, the author shows how different representative agents can be constructed using search rules, analysis tools and decision strategies. Diffusion curves for energy technologies such as solar collectors, boilers and efficiency upgrades for buildings are calculated. Further, the model is extended to study the impact of firms’ competition on technology diffusion. The modeling approach presented in this book may serve as a template for applications in other domain.
Agent-based modeling : The Santa Fe Institute artificial stock market model revisited
An excellent reference to both the learning, and empirical literature in finance." (Krzysztof Piasecki, Zentralblatt MATH, Vol. 1141, 2008) "Norman Ehrentreich was one of the daring few to take on the model, and he has summarized his work and findings in this excellent book. … It is useful primer for anyone interested in getting started in the area of agent-based finance. … It is essential reading for anyone interested in the dynamics of the SFI market in particular, but I also recommend it for others as a useful resource on agent-based financial market design as well." (Blake LeBaron, Journal of Artificial Societies and Social Simulation, Vol. 12 (2), March, 2009)
Agent-Based Approaches in Economic and Social Complex Systems IV ; Post Proceedings of The AESCS International Workshop 2005
Agent-Based Modeling/Simulation (ABM/ABS) is an emerging field that enables bottom-up and experimental analysis in social sciences such as economics, management, sociology and politics. The chapters of this book are the selected papers from those presented the Third International Workshop on Agent-Based Approaches in Economic and Social Complex Systems held in Tokyo, Japan in 2005. Articles in this book covers methodological issues, computational model/software, combination with gaming simulation, and real-world applications to economic, management/organizational and social issues.
African Land Reform Under Economic Liberalisation: States, Chiefs, and Rural Communities
This book offers unique in-depth, comprehensive, and comparative analyses of the motivations, context, and outcomes of recent land reforms in Africa. Whereas a considerable number of land reforms have been carried out by African governments since the 1990s, no systematic analysis on their meaning has so far been conducted. In the age of land reform, Africa has seen drastic rural changes. Analysing the relationship between those reforms and change, the chapters in this book reveal not only their socio-economic outcomes, such as accelerated marketisation of land, but also their political outcomes, which have often been contrasting.
Affine Density in Wavelet Analysis
Provides the first thorough and comprehensive treatment of irregular wavelet frames by introducing and employing a new notion of affine density as a highly effective tool for examining the geometry of sequences of time-scale indices.
Affect and Mathematics Education : Fresh Perspectives on Motivation, Engagement, and Identity
Presents the latest trends in research in the area. Following an introduction and a survey chapter providing a concise overview of the state-of-art in the field of mathematics-related affect, the book is divided into three main sections: motivation and values, engagement, and identity in mathematics education. Each section comprises several independent chapters based on original research, as well as a reflective commentary by an expert in the area. Collectively, the chapters present a rich methodological spectrum, from narrative analysis to structural equation modelling.
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Advancing Human Assessment : The Methodological, Psychological and Policy Contributions of ETS
Describes the extensive contributions made toward the advancement of human assessment by scientists from one of the world’s leading research institutions, Educational Testing Service. The book’s four major sections detail research and development in measurement and statistics, education policy analysis and evaluation, scientific psychology, and validity. Many of the developments presented have become de-facto standards in educational and psychological measurement, including in item response theory (IRT), linking and equating, differential item functioning (DIF), and educational surveys like the National Assessment of Educational Progress (NAEP), the Programme of international Student Assessment (PISA), the Progress of International Reading Literacy Study (PIRLS) and the Trends in Mathematics and Science Study (TIMSS). In addition to its comprehensive coverage of contributions to the theory and methodology of educational and psychological measurement and statistics,
Advances on testing and experimentation in civil engineering : Materials, structures and buildings
Presents the most recent advances on testing and experimentation in civil engineering, especially in the branches of materials, structures, and buildings, complementing the authors’ publication Advances on Testing and Experimentation in Civil Engineering - Geotechnics, Transportation, Hydraulics and Natural Resources. It includes advances in physical modelling, monitoring techniques, data acquisition and analysis, and provides an invaluable contribution to the installation of new civil engineering experimental facilities.
