الصفحة 1
الصفحة 1
Video marketing : Create engaging video campaigns to drive brand growth and sales
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success / Shows how to create and edit video campaigns for all budgets, including DIY approaches using DSLRs and smartphones / Contains case studies and examples from well-known international brands including adidas, Kleenex, and Red Bull
Vermin, Victims and Disease : British Debates over Bovine Tuberculosis and Badgers
This book provides the first critical history of the controversy over whether to cull wild badgers to control the spread of bovine tuberculosis (bTB) in British cattle. This question has plagued several professional generations of politicians, policymakers, experts and campaigners since the early 1970s. Questions of what is known, who knows, who cares, who to trust and what to do about this complex problem have been the source of scientific, policy, and increasingly vociferous public debate ever since. This book integrates contemporary history, science and technology studies, human-animal relations, and policy research to conduct a cross-cutting analysis. It explores the worldviews of those involved with animal health, disease ecology and badger protection
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Transnational Legal Activism in Global Value Chains : The Ali Enterprises Factory Fire and the Struggle for Justice
This book documents and analyses the various interventions – legal, political, and even artistic – that followed the Ali Enterprises factory fire in Karachi, Pakistan, in 2012. It illuminates the different substantive and procedural aspects of the legal proceedings and negotiations between the various local and transnational actors implicated in the Ali Enterprises fire, as well as the legal and policy reforms sparked by the incident. This endeavour serves to embed these legal cases and reform efforts in the larger context of human and labour rights protection and global value chain governance. It also offers a concrete case study relevant for ongoing debates around the role of transnational approaches in making human rights litigation, advocacy, and law reform more effective. In this regard, the book interrogates and critically reflects on such legal campaigns and local and transnational reform work with a view to future transformative legal and social activism.
The Pathologisation of Homosexuality in Fascist Italy : The Case of 'G'
The book highlights how the dictatorship operated in a low-key, shadowy and undetectable manner, bending pre-existing legislation. Its brutality was - and still is - difficult to prove. It also emphasises the ways in which existing stereotypes on homosexuality were reinforced by the regime propaganda in support of its so-called moralising campaign and how families, the police and the medical professionals joined forces in implementing this form of repression.
The nine types of leader : how the leaders of tomorrow can learn from the leaders of today
Takes readers deep inside winning and successful organizations and explains the different ways in which different leaders operate Explains that there are only nine leadership types including the fixers and sellers, campaigners and lovers and founders and diplomats Includes case studies and conversations with some of the world's most successful leaders from organizations as diverse as Barclays, Tesco, Uber, General Electric, Barnes & Noble/Waterstones, Walgreens Boots Alliance, Nestle and Thomson Reuters
The Fuzzification of Systems : The Genesis of Fuzzy Set Theory and its Initial Applications - Developments up to the 1970s
In 1965 Lotfi Zadeh, a professor of electrical engineering at the University of California in Berkeley, published the first of his papers on his new Fuzzy Set Theory. Since the 1980s this mathematical theory of "unsharp amounts" has been applied in many different fields with great success. The word "fuzzy" has also become very well-known among non-scientists thanks to extensive advertising campaigns for fuzzy-controlled household appliances and to their prominent presence in the media, first in Japan and then in other countries. On the other hand, the story of how Fuzzy Set Theory and its earliest applications originated remains largely unknown. In this book, the history of Fuzzy Set Theory and the ways it was first used are incorporated into the history of 20th century science and technology. Influences from philosophy, system theory and cybernetics stemming from the earliest part of the 20th century are considered along
The Environmental Movement in Ireland
Collective responses to Ireland’s dramatic transformation from a primarily agrarian and rural society to an industrialised economy obsessed by rapid growth and development occurred in two phases: Phase One took place between the "No Nukes" protests of the late 1970’s when campaigns targeted multinational plants or infrastructural projects perceived as a pollution threat during years of economic stagnation. Phase Two occurred after economic buoyancy was achieved, as the demands of rapid growth threatened communities, the environment and Irish heritage in the face of major infrastructural projects such as roads, incinerators and gas pipelines.
The Effects of Guerrilla Marketing On Consumer behavior
The purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand attitude, brand image and wordof-mouth. We conduct an experiment through survey to determine if guerilla marketing campaigns are perceived as being more credible and creative than traditional marketing campaigns Furthermore, these determinants are used as instruments to study the effect on brand attitude, brand image and word-of-mouth. The study is exploratory and the chosen method is a qualitative data collection and it was based on marketing and consumer behavior theories. The findings indicate that guerrilla marketing campaigns affect all consumer behavior elements, studied in our thesis, more than their equivalent traditional marketing campaigns.
The digital marketing handbook : Deliver powerful digital campaigns
Guides the reader step by step through building, implementing and optimizing the components of digital marketing such as SEO, social media content, paid search and display advertising. Features practical tips, examples from brands including Google and Amazon, platform recommendations and common pitfalls to watch out for
Social media management : Technologies and strategies for creating business value
Adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, While also exploring how organizations use social media to create business value. To do so, The book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: Tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, E-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
Social marketing in action : Cases from around the world
This textbook provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: Upstream vs. downstream social marketing, SWOT, competition - fundamentals of social marketing, ethics - formative and evaluative research - theories applied in social marketing and a historical perspective on social marketing, Also part II features 24 social marketing case studies that demonstrate the application of social marketing principles.
Social Choice and Strategic Decisions : Essays in Honor of Jeffrey S. Banks
Social choices, about expenditures on government programs, or about public policy more broadly, or indeed from any conceivable set of alternatives, are determined by politics. This book is a collection of essays that tie together the fields spanned by Jeffrey S. Banks` research on this subject. It examines the strategic aspects of political decision-making, including the choices of voters in committees, the positioning of candidates in electoral campaigns, and the behavior of parties in legislatures. The chapters of this book contribute to the theory of voting with incomplete information, to the literature on Downsian and probabilistic voting models of elections, to the theory of social choice in distributive environments, and to the theory of optimal dynamic decision-making. The essays employ a spectrum of research methods, from game-theoretic analysis, to empirical investigation, to experimental testing. In the manner of Jeffrey S. Banks` research, these pieces focus on fundamental social scientific issues, such as the welfare properties of voting systems, the existence and characterization of electroral equilibria, and the impact of parties on political processes.
Public relations for dummies
Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results.
Protest Movements in Asylum and Deportation
Deals with contestations “from below” of legal policies and implementation practices in asylum and deportation. Consequently, it covers three types of mobilization: solidarity protests against the deportation of refused asylum seekers, refugee activism campaigning for residence rights and inclusion, and restrictive protests against the reception of asylum seekers. By applying both a longitudinal analysis of protest events and a series of in-depth case studies in three immigration countries, this edited volume provides comparative insights into these three types of movement in Austria, Germany, and Switzerland over a time span of twenty-five years. Embedded in concepts of political change, limited state sovereignty, and migration control, the findings shed light on actors, repertoires, and the effects of protest activities. The contributions illustrate how local contexts, national political settings, issue specifics, and social ties lead to distinctly different forms of protest emergence, dynamics, and strategies.
Policy Challenges and Political Responses : Public Choice Perspectives on the Post-9/11 World
In Policy Challenges and Political Responses, leading public choice scholars confront the most significant problems facing democratic societies at the dawn of the 21st century. Ranging widely across the policy spectrum, this authoritative volume demonstrates the vibrancy and continuing relevance of the public choice research program by applying its ideas and methods to constitution-making in the European Union, terrorism, the growth of government, political campaign finance, vote-counting technologies, participatory democracy, corporate governance, school choice, and tort reform. Essays assessing the present state of the social contract and the enduring tensions between capitalism, socialism, and democracy broaden the book’s perspective.
Paid attention : Innovative advertising for a digital world
Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.
Multimodal Technologies for Perception of Humans ; 1st International Evaluation Workshop on Classification of Events, Activities and Relationships, CLEAR 2006, Southampton, UK, April 6-7, 2006, Revised Selected Papers
This book constitutes the thoroughly refereed post-proceedings of the First International CLEAR 2006 Evaluation Campaign and Workshop on Classification of Events, Activities and Relationships for evaluation of multimodal technologies for the perception of humans, their activities and interactions. The workshop was held in the UK in April 2006.
Multilingual Information Access for Text, Speech and Images ; 5th Workshop of the Cross-Language Evaluation Forum, CLEF 2004, Bath, UK, September 15-17, 2004, Revised Selected Papers
The ?fth campaign of the Cross-Language Evaluation Forum (CLEF) for Eu- pean languages was held from January to September 2004. Participation in the CLEF campaigns has increased each year and CLEF 2004 was no exception: 55 groups submitted results for one or more of the di?erent tracks compared with 42 groups in the previous year. CLEF 2004 also marked a breaking point with respect to previous campaigns. The focus was no longer mainly concentrated on multilingual document retrieval as in previous years but was diversi?ed to include di?erent kinds of text retrieval across languages (e. g. , exact answers in the question-answering track) and retrieval on di?erent kinds of media (i. e. , not just plain text but collections containing image and speech as well). In ad- tion, increasing attention was given to issues that regard system usability and user satisfaction with tasks to measure the e?ectiveness of interactive systems or system components being included in both the cross-language question - swering and image retrieval tasks with the collaboration of the coordinators of the interactive track. The campaign culminated in a two-and-a-half-day workshop held in Bath, UK, 15–17 September, immediately following the 8th European Conference on Digital Libraries. The workshop was attended by nearly 100 researchers and s- tem developers.
Intervention, Terrorism, and Torture : Contemporary Challenges to Just War Theory
Just war theory is the traditional approach taken to questions of the morality of war, but war today is far from traditional. War has been deeply affected in recent years by a variety of social and technological developments in areas such as international terrorism, campaigns of genocide and ethnic cleansing, the global human rights movement, economic globalization, and military technology. This book asks whether just war theory is adequate to the challenges these developments pose.
