الصفحة 1
الصفحة 1
Online Marketing
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning control ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice.
Nuclear Cardiology, The Basics : How to Set Up and Maintain a Laboratory
The purpose of this book is to provide the outline for the "nuts and bolts" establishment and operation of a nuclear cardiology laboratory. In so doing, the authors have attempted to deal with the relevant issues that a laboratory director must address in either setting up the laboratory or maintaining its competitive edge and clinical competence over time. The authors primarily attempted to identify issues related to outpatient imaging facilities. However, where appropriate issues related to inpatients in hospital-based laboratories are also discussed.
Networked RFID : Systems, Software and Services
Begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications such as e-passports, ticketing and supply-chain management throughout. The text explores RFID technology fundamentals, including operating principles, core system components and performance trade-offs involved in the selection of specific RFID platforms. The emphasis is on a practical approach, developing an arsenal of techniques and designs that can be mixed and matched to fit the needs of new systems and applications.
Network Security, Firewalls, and VPNs ; 3rd ed.
Provides a unique, in-depth look at the major business challenges and threats that are introduced when an organization’s network is connected to the public Internet. Written by industry experts, this book provides a comprehensive explanation of network security basics, including how hackers access online networks and the use of Firewalls and VPNs to provide security countermeasures. Using examples and exercises, this book incorporates hands-on activities to prepare the reader to disarm threats and prepare for emerging technologies and future attacks.
Neonatal Cranial Ultrasonography
It provides important information on brain maturation in the (preterm) neonate and enables the detection of frequently occurring brain anomalies in both preterm and full term neonates. Furthermore, it can be repeated as often as is necessary. In this edition of Neonatal Cranial Ultrasonography, the focus is on the basics of the technique, from patient preparation through to screening strategies and the classification of abnormalities. Many new ultrasound images have been included to reflect the improvements in image quality since the first edition. Essential information is provided about both the procedure itself and the normal ultrasound anatomy. Standard technique using the anterior fontanelle as the acoustic window is described and illustrated, but emphasis is also placed on the value of supplementary acoustic windows.
Nanotechnology in therapeutics : Basics and trends
Nanotechnology delivers a unique approach, which promises higher drug efficacy, targeted drug delivery, on demand delivery, biocompatibility, etc. For example, nanotechnology-based delivery systems can protect drugs from degradation and help reduce the number of doses required, make treatment a better experience and reduce treatment expenses and a number of nano-based systems allow delivery of insoluble drugs, allowing the use of previously rejected drugs or drugs which are difficult to administer.
Nanocrystals : Synthesis, Properties and Applications
Nanocrystals and Their Mesoscopic Organization is an up-to-date monograph on an important aspect of nanoscience and technology. It opens with an elegant introduction including a brief historical account. Emphasis is then given to diverse synthetic methods, both chemical and physical, in addition to modern hybrid methods. The orientation shifts gradually to properties of nanocrystals that evolve with size; detailed discussions are to be found on mesoscalar assemblies in different dimensions, special cases of core-shell and magic nuclearity nanocrystals. The authors also address applications of nanocrystals, carefully separating out potential applications and those that have already emerged, and cite around 900 references from the literature, most from the last decade. Tables providing information at a glance and schematic diagrams at relevant places, make the monograph appealing to read.
Multivariate Statistical Machine Learning Methods for Genomic Prediction
This book brings together the latest genome base prediction models currently being used by statisticians, breeders and data scientists. It provides an accessible way to understand the theory behind each statistical learning tool, the required pre-processing, the basics of model building, how to train statistical learning methods, the basic R scripts needed to implement each statistical learning tool, and the output of each tool. To do so, for each tool the book provides background theory, some elements of the R statistical software for its implementation, the conceptual underpinnings, and at least two illustrative examples with data from real-world genomic selection experiments.
Multiphase Flow Dynamics 3 : Turbulence, Gas Absorption and Release, Diesel Fuel Properties
Volume 3 is devoted to selected Chapters of the multiphase fluid dynamics that are important for practical applications. The state of the art of the turbulence modeling in multiphase flows is presented. As introduction, some basics of the single-phase boundary layer theory including some important scales and flow oscillation characteristics in pipes and rod bundles are presented. Then the scales characterizing the dispersed flow systems are presented. The description of the turbulence is provided at different level of complexity: simple algebraic models for eddy viscosity, algebraic models based on the Boussinesq hypothesis, modification of the boundary layer share due to modification of the bulk turbulence, modification of the boundary layer share due to nucleate boiling. Then the role of the following forces on the matematical description of turbulent flows is discussed: the lift force, the lubrication force in the wall boundary layer, and the dispersion force.
Molecular Pathology in Clinical Practice
This book addresses all areas of molecular pathology clinical practice in a single text, including: molecular biology basics, genetics, infectious diseases, hematopathology, solid tumors, HLA typing, identity testing and laboratory management. This text will provide a comprehensive reference for molecular pathologists as well as the practicing molecular pathologist and trainees.
Modulated Temperature Differential Scanning Calorimetry : Theoretical and Practical Applications in Polymer Characterisation
This book provides both a basic and advanced treatment of the theory of the technique followed by a detailed exposition of its application to reacting systems, blends and semicrystalline polymers by the leaders in all of these fields. It is an essential text for anybody interested in calorimetry or polymer characterization, especially if they have found that conventional DSC cannot help them with their problems.
Modernizing the academic teaching and research environment : Methodologies and cases in business research
Constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won’t want to miss out on this unique and insightful book.
Modern Aspects of Electrochemistry ; Vol. 42
MODERN ASPECTS OF ELECTROCHEMISTRY No. 42 Edited by Constantinos Vayenas University of Patras, Greece Topics in Number 42 include: The electrochemistry and electrocatalysis of Ruthenium in regards to the development of electrodes for Polymer Electrolyte Membrane (PEM) fuel cells Breakthroughs in Solid Oxide Fuel Cell (SOFC) anodes and cathodes leading to improved electrocatalysis Electrocatalysis of the electrochemical reduction of CO2 on numerous metals The interfacial phenomena of electrodeposition and codeposition, and the need for new theoretical analyses of the electrode-electrolyte interface Advantages of scanning tunneling microscopy (STM) in understanding the basics of catalysis, electrocatalysis and electrodeposition The role of electrochemistry in emerging technologies including electrodeposition and electroforming at the micro and nano levels, semiconductor and information storage, including magnetic storage devices.
Modeling and Control of Discrete-event Dynamic Systems : with Petri Nets and Other Tools
Discrete-event dynamic systems (DEDs) permeate our world, being of great importance in modern manufacturing processes, transportation and various forms of computer and communications networking. Modeling and Control of Discrete-event Dynamic Systems begins with the mathematical basics required for the study of DEDs and moves on to present various tools used in their modeling and control. Among the instruments explained are many forms of Petri net, Grafcet (the sequential function chart), state charts, formal languages and max-plus algebra; all essential for control students to become proficient with DEDs and to make use of them in practical applications.
Model-Based Testing of Reactive Systems : Advanced Lectures
This book is based on a seminar held in Dagstuhl Castle, Germany, in January 2004. It presents 19 carefully reviewed and revised lectures given at the seminar in a well-balanced way ensuring competent complementary coverage of all relevant aspects. An appendix provides a glossary for model-based testing and basics on finite state machines and on labelled transition systems. The lectures are presented in topical sections on testing of finite state machines, testing of labelled transition systems, model-based test case generation, tools and case studies, standardized test notation and execution architectures, and beyond testing.
Model Order Reduction : Theory, Research Aspects and Applications
The goal of this book is three-fold: it describes the basics of model order reduction and related aspects. In numerical linear algebra, it covers both general and more specialized model order reduction techniques for linear and nonlinear systems, and it discusses the use of model order reduction techniques in a variety of practical applications. The book contains many recent advances in model order reduction, and presents several open problems for which techniques are still in development. It will serve as a source of inspiration for its readers, who will discover that model order reduction is a very exciting and lively field.
Micromechanical Photonics
The purpose of this book is to give the engineering student and the practical engineer a systematic introduction to optical MEMS (Micro electro mechanical systems) and micromechanical photonics through not only theoretical and experimental results, but also by describing various products and their fields of application. After an overview on optical MEMS and micromechanical photonics, the book describes extremely-short-external-cavity laser diodes tunable laser diodes, a resonant sensor and an integrated optical head. It then addresses optical tweezers, the new technology employed to manipulate various types of objects in a variety of research and industrial fields. Coverage progresses through topics on the design and fabrication of an optical rotor and evaluation of mixing performances of micro-liquids for future fluidic applications. In the final chapter, the fundamentals and applications of the near field are described for the future development of micromechanical photonics, as well as near-field features, theoretical analyses, experimental analyses and applications mainly related to optical recording.
Micromachined Thin-Film Sensors for SOI-CMOS Co-Integration
Co-integration of sensors with their associated electronics on a single silicon chip may provide many significant benefits regarding performance, reliability, miniaturization and process simplicity without significantly increasing the total cost. Micromachined Thin-Film Sensors for SOI-CMOS Co-integration covers the challenges and interests and demonstrates the successful co-integration of gas-flow sensors on dielectric membrane, with their associated electronics, in CMOS-SOI technology.
Microbiologically Influenced Corrosion : An Engineering Insight
Microbiologically-influenced corrosion (MIC) is one of the greatest mysteries of corrosion science and engineering, due to the complexities resulting from the involvement of living things such as bacteria. Bacteria are not only able to affect our health, but are also capable of impacting upon everyday life through a wide range of industrial sectors and the economy. Microbiologically Influenced Corrosion: An Engineering Insight introduces a new approach to the basics of MIC and explains how to recognise, understand, mitigate and/or prevent this type of corrosion. Topics explored include stress corrosion cracking and microbial corrosion, the pros and cons of biocides, the involvement of magnetic bacteria in microbial corrosion, and a new interpretation of cathodic protection based on recent research in microbial environments.
Medical genetics and law : An international perspective
Essential resource to understanding the intersection of medical genetics and law. In a unique approach, it provides an overview on the biological principles of DNA basics and genetic inheritance linking the knowledge with the ethical and legal challenges presented by modern developments in genetics.
