Artificial intelligence for marketing management
المؤلف
Park Thaichon, Sara Quach
سنة النشر
2022
الناشر
Routledge
لغة الملف
انكليزي
نوع الوثيقة
Book
الموضوع الرئيسي / الكلية
Business Administration
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
الكلمات المفتاحية: Business / Marketing / Computer science / Economics / Finance / Business & Industry / Business & Economics / E-Commerce / Internet Marketing / Artificial intelligence / Marketing Data processing
