Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
المؤلف
Sascha Stürze
سنة النشر
2022
الناشر
Springer Wiesbaden
لغة الملف
انكليزي
نوع الوثيقة
Book
الموضوع الرئيسي / الكلية
Business Administration
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
الكلمات المفتاحية: Business / Management / Business and management / Marketing / IT in Business / Digital Marketing / Agile Marketing Budgeting / Agile Marketing / Marketing Attribution / Marketing Controlling / Marketing Optimisation / Marketing Resources / ROI measurement / Attribution Modeling / Strategic Data Management / Data-Driven Marketing
