Ambient Intelligence
This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
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Ambient Intelligence
This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
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Ambient Intelligence : European Conference, AmI 2008, Nuremberg, Germany, November 19-22, 2008. Proceedings
This book constitutes the refereed proceedings of the Second European Conference on Ambient Intelligence, AmI 2008, held ...
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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
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Business Ethics from the 19th Century to Today : An Economist's View / David George Surdam
Combines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates ...
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Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Consumer Driven Electronic Transformation
The Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
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Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
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Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
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Designing Commercial Interiors, 3rd Edition / Christine M. Piotrowski
A practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard ...
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Dynamic Trip Modelling
When I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by ...
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Event-Driven Mobile Financial Information Services
In recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing ...
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
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Global RFID : The Value of the EPCglobal Network for Supply Chain Management
At the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep ...
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Legal Programming
LEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides ...
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Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
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Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
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Networked RFID : Systems, Software and Services
The book begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications ...
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Retailing Management / Michael Levy, Barton Weitz, Dhruv Grewal
Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
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