Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
اقرأ المزيدThis is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
اقرأ المزيدAddresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...
اقرأ المزيدExplores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
اقرأ المزيدCompanies in the fast moving consumer goods industry increasingly look for technologies to improve customer satisfaction ...
اقرأ المزيدThe Ubiquitous Computing conference series provides the premier forum in which to present original research results in all ...
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