Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
اقرأ المزيدThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
اقرأ المزيدAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
اقرأ المزيدPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
اقرأ المزيدShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
اقرأ المزيدBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
اقرأ المزيدExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
اقرأ المزيدAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
اقرأ المزيدSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
اقرأ المزيدPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
اقرأ المزيدThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
اقرأ المزيدICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
اقرأ المزيدThis book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
اقرأ المزيدProvides a wide range of paradigmatic and theoretical substantive research articles in management research.
اقرأ المزيدThe book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
اقرأ المزيدThe realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
اقرأ المزيدAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
اقرأ المزيدHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
اقرأ المزيدThis book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
اقرأ المزيدArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
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