B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
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Behavioral Interventions for Prevention and Control of Sexually Transmitted Diseases
Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
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Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams
Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
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Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter
In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
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Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Build To Order : The Road to the 5-Day Car
Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
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Business Ethics : Methods and Application / Christian Becker
Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
اقرأ المزيدBusiness Plan : Telepherique Du Bludan أسامة عرفات ؛ عمار العظمة ؛ رومانس قاروط ؛ إشراف د. جهاد يعقوب
Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...
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Canadian Semantic Web
This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
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Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Collaborative Networks and Their Breeding Environments
This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
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Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)
Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
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Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
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Competition in Marketing
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
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Computer Applications in Sustainable Forest Management
Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
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Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
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Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
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