A Contingency-Based View of Chief Executive Officers¿ Early Warning Behavior
Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...
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Adaptive Information Systems and Modelling in Economics and Management Science
Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
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Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
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Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
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Economics and Management of Networks : Franchising, Strategic Alliances, and Cooperatives
The book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...
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Empirical Research within Resource-Based Theory
Katja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...
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Formation and Early Growth of Business Webs
Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
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Handbook Utility Management
As the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility ...
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Management of Convergence in Innovation
Throughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In ...
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Managing Innovation in Organisations : ostering an Entrepreneurial Approach / Vanessa Ratten
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
اقرأ المزيدMarketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
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Process-based Strategic Planning
A company's strategies define its future direction, specifying not only target market positions for many years to come, ...
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Process-based Strategic Planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but ...
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Process-based Strategic Planning
A company's strategies define its future direction specifying not only target market positions for many years to come, but ...
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Rethinking Project Management for a Dynamic and Digital World / Darren Dalcher
Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
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Strategic Management — New Rules for Old Europe
The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
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Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen
Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
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The Front-end of Large Public Projects : Paradoxes and Ways Ahead / Terry M. Williams, Knut Samset, Gro Holst Volden
Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
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Trailblazing in Entrepreneurship
In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
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