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Advanced introduction to marketing strategy
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Achieving organizational agility, intelligence, and resilience through information systems
Presents the latest scholarly research on the widespread integration of technological innovations around the globe and examines how organizational agility, intelligence and resilience interprets, affects, and improves the entrepreneurship around the globe
Achieving high performance
Gives you the tools to succeed in a business environment. Discover how to improve your performance and boost productivity by prioritising tasks and managing your time effectively. You'll learn how to improve your skills, develop drive, and lead effectively. In a slim, portable format, Essential Managers- Achieving High Performance gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to build your confidence, develop your "brand", and make an impact.
Acceptance and Usage of Technology through the Digital User Experience
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.
A Customer-oriented Manager for B2B Services : Principles and Implementation
A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.
A cost based approach to project management : Planning and controlling construction project costs
Illustrates the principles of project management and the essentials of cost planning and control with easy-to-understand examples from the construction industry Includes step-by-step details of project planning, cost estimating, and management processes Offers clear, cost-based methods for defining scope, preparing bids, and planning for contingencies, as well as monitoring progress and determining when to take remedial action Contains a user-friendly guide to project management acronyms and terminology Provides sample construction schedules, budgets, and progress report forms
101 Ways to Save Money on Your Tax - Legally! 2022-2023
Tax laws are constantly changing, but you don’t have to pore over piles of legislation to file your tax accurately and completely — that’s what Mr. Taxman is here for. Don’t let yourself become one of the people who overpay. Find out what you actually owe, and prepare for even better savings next year. This guide removes the stress and confusion from tax season and helps you file on time with no mistakes. Whether you're an individual, married couple,
Cartooning made easy : Circle, triangle, square : Draw unique cartoon characters using simple geometric shapes
offers easy-to-follow instruction for using basic shapes to draw cute cartoon characters. Her approach is simple: All you need are basic drawing tools and shapes to cartoon! The book features dozens of drawing projects and step-by-step instruction perfect for beginning and aspiring artists, cartoonists, illustrators, pen and graphite artists, and many others. Each project combines simple geometric shapes—including circles and triangles and squares but also ovals, rectangles, and more—to draw adorable, cartoon-inspired artwork, including cartoon: Heads / Faces / Bodies / Unique characters / Animals, such as elephants / And more!
Adobe Photoshop Lightroom Classic For Dummies
Learn to make your digital photos *pop* with easy-to-follow help using AI-powered software from Adobe. With no prior photography or editing experience necessary, Adobe Photoshop Lightroom Classic For Dummies delivers a must-have walkthrough for taking your photos to the next level using Adobe’s powerful consumer software. You’ll learn the fundamentals of opening your pictures, managing your photo library, and fixing common problems—like redeye and poor lighting—before jumping into more advanced topics, like creating slideshows and troubleshooting problems.
Architectural styles : A visual guide
It begins with the earliest styles of the ancient civilizations – Egypt, Greece and Rome – before travelling through Medieval, Renaissance and Baroque and into the modern world via the panoply of 19th century revivalist styles. Also covered is the traditional architecture of China, India, Japan and Pre-Columbian America. A final section gathers together key architectural elements from different periods – columns, towers, doorways, windows.
Landscape Design in Color : History, Theory, and Practice 1750 to Today
Posits that though color and lighting effects appear natural, fleeting, and difficult to comprehend, the sensory palette of built landscapes and gardens has been carefully constructed to shape our experience and evoke meaning and place character. Landscape Design in Color: History, Theory, and Practice 1750 to Today is an inquiry into the themes, theories, and debates on color and its impact on practice in Western landscape architecture over the past three centuries.
Cinematic Style: Fashion, Architecture and Interior Design on Film
This book is the first to consider the significant interplay between fashion and interiors and their combined contribution to cinematic style from early film to the digital age. With examples from Frank Lloyd Wright inspired architecture in Hitchcock's North by Northwest, to Coco Chanel's costumes for Gloria Swanson and a Great Gatsby film-set turned Ralph Lauren flagship, Cinematic Style describes the reciprocal relationship between these cultural forms. Exposing the bleeding lines between fashion and interiors in cinematic and real-life contexts, Berry presents case studies of cinematic styles adopted as brand identities and design movements promoted through filmic fantasy.
Bauhaus effects in art, architecture, and design
Bringing together an international team of scholars, this book offers new perspectives on the impact that the Bauhaus and its teaching had on a wide range of artistic practices.
Architecture and the housing question
Examines how the design and provision of housing around the world have become central both to competing political projects and to the architecture profession. How have architects acting as housing experts helped alleviate or enforce class, race, and gender inequality? What are the disciplinary implications of taking on shelter for the multitude as an architectural assignment and responsibility? The book features essays in the historiography of architecture and the housing question, and a collection of historical case studies from Belgium, China, France, Ghana, the Netherlands, Kenya, the Soviet Union, Turkey, and the United States.
Architectural Drafting for Interior Design
Incorporates material and examples that are meaningful to today's interior designers. Beginning interior designers will learn how to communicate their ideas graphically with a resource that is designed specifically for them. This book addresses their needs by focusing on topics independent of CAD, such as how to draw a floor plan, how to use it to create an interior elevation, and how to understand the relationship between 2D and 3D drawings. Written with NCIDQ, CIDA and NKBA requirements in mind, this book will provide readers with a strong, standards-based foundation in interior design.
Appropriated Interiors
Uncoversthe ways interiors participate explicitly and implicitly in embedded cultural and societal values and explores timely emergent scholarship in the fields of interior design history, theory, and practice. An informative read for students and scholars of design history and theory, this collection considers the standards, assumptions, codes, and/or conventions that need to be dismantled and how we can expand our understanding of the history, theory, and practice of interior design to challenge the status quo.
lt-Form : Indeterminacy and Disorder
Aims to reach peripheral disciplines in order to support an architecture that no longer operates as a standalone field of study, and is rather one that responds to broader, urgent and pluralistic cultural shifts.
Landscape Architecture as Storytelling : Learning Design Through Analogy
Introduces a comfortable approach to learning landscape architectural design free of design jargon and derived from their existing knowledge. A step-by-step process has readers consider their knowledge of language as metaphorically related to basic design and landscape design. Through information delivery and questioning processes, readers build on what they already know, their tacit understanding of language as applied to problem solving and storytelling. Everyone is a storyteller.
City, climate, and architecture : A theory of collective practice
Based on a history of climate control on urban scales, it promotes the integration of indoors and outdoors in order to reduce environmental and thermal loads in cities. Just as heating and cooling practices inside the buildings are affecting the (urban) climate outdoors, urban heat islands are influencing the energy requirements and thermal conditions inside the buildings. While the first part of the book focuses on the interwar period in Europe, the publication’s second part considers examples from all over the globe, tracing the growing significance of ecological thinking for the design of urban environments.
Cities and Affordable Housing : Planning, Design and Policy Nexus
Provides a comparative perspective on housing and planning policies affecting the future of cities, focusing on people- and place-based outcomes using the nexus of planning, design and policy. A rich mosaic of case studies features good practices of city-led strategies for affordable housing provision, as well as individual projects capitalising on partnerships to build mixed-income housing and revitalise neighbourhoods. Twenty chapters provide unique perspectives on diversity of approaches in eight countries and 12 cities in Europe, Canada and the USA.
