Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lire la suiteThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lire la suiteAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Lire la suitePresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lire la suiteShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lire la suiteBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Lire la suiteExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Lire la suiteAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Lire la suiteSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lire la suitePresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lire la suiteThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
Lire la suiteThe Industrial Conference on Data Mining ICDM-Leipzig was the sixth event in a series of annual events which started in 2000. ...
Lire la suiteICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
Lire la suiteThis book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
Lire la suiteProvides a wide range of paradigmatic and theoretical substantive research articles in management research.
Lire la suiteThe book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
Lire la suiteThe realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
Lire la suiteAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Lire la suiteHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lire la suiteThis book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
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