Electronic Books

Total Books: 12/171
A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Lee mas
A Twenty-First Century Guide to Aldersonian Marketing Thought

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...

Lee mas
Advances in Data Mining

This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...

Lee mas
Advances in Data Mining (vol. # 4065)

The Industrial Conference on Data Mining ICDM-Leipzig was the sixth event in a series of annual events which started in 2000. ...

Lee mas
Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects : 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings

ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...

Lee mas
Advances in Dynamic Games

This book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...

Lee mas
Advances in Services Innovations

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...

Lee mas
Applied Demography in the 21st Century : Selected Papers from the Biennial Conference on Applied Demography, San Antonio, Texas, January 7–9, 2007

The work contains chapters on several major topical areas that are central to applied demography including works on data ...

Lee mas
Behavioral Interventions for Prevention and Control of Sexually Transmitted Diseases

Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...

Lee mas
Build To Order : The Road to the 5-Day Car

Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...

Lee mas
Canadian Semantic Web

This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...

Lee mas
Chance Discoveries in Real World Decision Making

For this book, the editors invited and called for contributions from indispensable research areas relevant to "chance discovery," ...

Lee mas
Total Books: 12/171