Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee masThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lee masAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Lee masPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee masShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee masBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Lee masExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Lee masAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Lee masSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lee masPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lee masThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
Lee masThe Industrial Conference on Data Mining ICDM-Leipzig was the sixth event in a series of annual events which started in 2000. ...
Lee masICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
Lee masThis book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
Lee masProvides a wide range of paradigmatic and theoretical substantive research articles in management research.
Lee masThe book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
Lee masThe realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
Lee masAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Lee masHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lee masThis book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
Lee mas