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Beginning Scala 3 : A functional and Object-Oriented Java Language
Introduces you to the Scala programming language, its object-oriented and functional programming characteristics, and then guides you through Scala constructs and libraries that allow you to assemble small components into high-performance, scalable systems. You will understand why Scala is judiciously used for critical business applications by leading companies such as Twitter, LinkedIn, Foursquare, the Guardian, Morgan Stanley, Credit Suisse, UBS, and HSBC – and you will be able to use it in your own projects. You will: Get started with Scala 3 or Scala language programming in general / Understand how to utilitze OOP in Scala / Perform functional programming in Scala / Master the use of Scala collections, traits and implicits / Leverage Java and Scala interopability / Employ Scala for DSL programming / Use patterns and best practices in Scala
Management in marketing communications ; Vol.22
Provides a comprehensive overview of the essential topics in the field of management in marketing communication. these substantial topics are examined and addressed by scholars from the marketing and management discipline. beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research.
