Refine Results
Sort By
From
To
Page 3
Page 3
Market segmentation analysis : Understanding it, doing it, and making It useful
Offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Brand metrics : Measuring brand efficacy along the customer journey
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand's strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand's equity and how is it related to other metrics.
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
Achieving organizational agility, intelligence, and resilience through information systems
Presents the latest scholarly research on the widespread integration of technological innovations around the globe and examines how organizational agility, intelligence and resilience interprets, affects, and improves the entrepreneurship around the globe
A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour : An Empirical Analysis of German Medium-Sized Companies
Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence them. Early warning which comprises scanning and interpretation plays an important role in this process. Whereas the traditional contingency approach considers early warning as a part of the organizational structure, the extended contingency theory assumes the additional influence of an individual’s personality on early warning. Andreas Kirschkamp empirically analyses the early warning behavior of Chief Executive Officers in German medium-sized companies. First, he presents the design variables of early warning, then the influencing contingency variables. On the basis of the scholarly research on psychological and contingency theory, the author deduces hypotheses and tests them. The results show that early warning behavior is not only influenced by traditional contingency variables but also by personal attitudes.
Levity of Design : Cambridge Scholars Publishing
How can poetry embrace morality through focusing on metaphrasts? What is the relation between an allummette and the alpha rhythm? Why is it that money has turned into a metonym of goodness and success? And above all, is it still possible to think of the human subject as a viable category in late modernity? These are some of the questions that J.
Claude-Nicolas Ledoux : Architecture and uopia in the era of the French revolution
Claude-Nicolas Ledoux (1736-1806) is today regarded as chief representative of French revolutionary architecture. With his extraordinary inventiveness he projected the architectural ideals of his era. Ledoux's influential buildings and projects are presented and interpreted both aesthetically and historically in this book. His best-known projects - the Royal Saltwords of Arc-et-Senans, the tollgates of Paris, the ideal city of Chaux - reveal the architect's allegiance to the principles of antiquity and Renaissance but also illustrate the evolution of his own utopian language. With the French Revolution, Ledoux ceased building as his contemporaries perceived him as a royal architect. He focused on the development of his architectural theory and redefined the vision of the modern architect
Building Theories : Architecture as the Art of Building
Discusses the content of treatises, essays, articles, and letters by those who have been, throughout history, committed to the art of building. In this, Building Theories argues for the return of a practice of architectural theory that is set amongst building, buildings, and builders. This journey of close reading reinterprets the words of Vitruvius, Alberti, de L’Orme, Le Camus de Mézières, Boullée, Laugier, Rondelet, Semper, Viollet-le-Duc, Hübsch, Bötticher, Berlage, Muthesius, Wagner, Behrendt, Gropius, and Arup. With chapters dedicated to texts from antiquity, the Renaissance, and the nineteenth century, and with a critical eye on architectural theory popularized in the Anglo-Saxon world post-1968, readers are introduced to a wider, more inclusive definition of architectural ideas.
Building meaning : An architecture studio Primer on design, theory, and history
Introduction to the complex relationship between form making, historical analysis, and conceptual explorations. This book focuses on the relationship and interdependence between design, theory, and history for an innovative and holistic studio approach. Draws from a diverse range of thinkers and designers to highlight the many interpretations of key architectural concepts, and provides readers with the context essential for developing their own approaches to any design problem.
Alvar Aalto and the future of architecture
Exposes dialogue between history, theory, design, construction, technology, and sensory experience by means of digital simulations that enhance the assessment and values of our material choices. It offers a critical look to the past to inspire the future. This new edition looks to Alvar Aalto as the primary protagonist for channeling discussions related to these topics. Architects like ALA, Shigeru Ban, 3XN, Peter Zumthor, and others also play the role of contemporary guides in this review. The work of Aalto and selected contemporary architects, along with computer modeling software, showcase the importance of comprehensive design.
A Companion to islamic art and architecture ; 2 Vol. Set : Blackwell companions to art history
Bridges the gap between monograph and survey text by providing a new level of access and interpretation to Islamic art. The more than 50 newly commissioned essays revisit canonical topics, and include original approaches and scholarship on neglected aspects of the field. showcases more than 50 specially commissioned essays and an introduction that survey Islamic art and architecture in all its traditional grandeurEssays are organized according to a new chronological-geographical paradigm that remaps the unprecedented expansion of the field and reflects the nuances of major artistic and political developments during the 1400-year span. Represents recent developments in the field, and encourages future horizons by commissioning innovative essays that provide fresh perspectives on canonical subjects, such as early Islamic art, sacred spaces, palaces, urbanism, ornament, arts of the book, and the portable arts while introducing others that have been previously neglected, including unexplored geographies and periods, transregional connectivities, talismans and magic, consumption and networks of portability, museums and collecting,
Mathematical methods and modelling in hydrocarbon exploration and production
Hydrocarbon exploration and production incorporate great technology challenges for the oil and gas industry. In order to meet the world's future demand for oil and gas, further technological advance is needed, which in turn requires research across multiple disciplines, including mathematics, geophysics, geology, petroleum engineering, signal processing, and computer science. This book addresses important aspects and fundamental concepts in hydrocarbon exploration and production. Moreover, new developments and recent advances in the relevant research areas are discussed, whereby special emphasis is placed on mathematical methods and modelling. The book reflects the multi-disciplinary character of the hydrocarbon production workflow, ranging from seismic data imaging, seismic analysis and interpretation and geological model building, to numerical reservoir simulation. Various challenges concerning the production workflow are discussed in detail.
Matematica generale con il calcolatore
By introducing mathematical objects, it teaches students how to use a computer to perform numerical and symbolic calculations, define a function and calculate its values, plot and explore graphs, and execute simple algorithms. The course is rich in examples, applications, and models, drawn from economics, physics, biology, statistics, and mathematics itself. The analysis of these models constitutes, in a certain sense, the true purpose of the mathematical theory covered. Automatic calculation tools (mathematics software, spreadsheets) are used extensively to explore and illustrate concepts and properties. Mathcad® software, in particular, was used, both as a calculation tool and as a simple yet powerful programming language. Considerable space is devoted to approximation, emphasizing the distinction between numerical and symbolic calculation; to algorithms as a synthesis of the syntactic and semantic aspects of mathematical objects; and to computer simulation, interpreted as a "physical" experiment and a source of conjecture. The ability to use a calculator marks a sort of "democratization" of mathematics: even complex results, which have always required a broad background of knowledge and laborious calculations, are now quickly accessible to anyone who understands the meaning of mathematical objects and knows how to use the syntax.
Marxist Philosophy in China : From Qu Qiubai to Mao Zedong, 1923-1945
The book sets the philosophical writings of philosophers in the context of the development of Marxist philosophy internationally, and examines particularly the influence on these philosophers of Soviet Marxist philosophy. It argues that these Chinese Marxist philosophers’ interpretations of Marxist philosophy were quite orthodox when judged by the standards of contemporary Soviet Marxism. The book explores core themes in Marxist philosophy in China, including the dilemma of determinism, and investigates the way in which these Chinese Marxist philosophers sought a formula for the ‘Sinification’ of Marxist philosophy that both retained the universal dimensions of Marxism and allowed its application to the Chinese context. The book concludes with analysis of the role of the Yanan New Philosophy Association in developing from Soviet Marxist philosophy the philosophical dimension of Mao Zedong Thought, the official ideology of the Chinese Communist Party after 1945.
Managing Care : A Shared Responsibility
The concept of genuine responsibility, recognizing the complexity of health care and the need for stakeholder-specific interpretations of responsibility, proposes as the underlying premise of responsibility (at least in regard to health care) the social agreement that distributive choices should be made on the basis of the premise of deliberate reciprocity. When all parties share the same foundation on which the notion of responsibility is built the resulting trust and cooperation among stakeholders enables them to find morally appropriate solutions in reforming health care.This book that is at the same time provocative and important. It proposes to change the way we think about deploying healthcare resources. It will accomplish its goal for readers who are willing to be challenged at a basic level. Intellectually sound and a very good read too.
Making Meaning in English : Exploring the Role of Knowledge in the English Curriculum
Making Meaning in English examines the broader purpose and reasons for teaching English and explores what knowledge looks like in a subject concerned with judgement, interpretation and value. He discusses the principles and tools we can use to make decisions about what to teach and offers a curriculum framework that draws these strands together to allow students to make sense of the knowledge they encounter.
Logos of Phenomenology and Phenomenology of the Logos. Book One : Phenomenology as the Critique of Reason in Contemporary Criticism and Interpretation
During its century-long unfolding, spreading in numerous directions, Husserlian phenomenology while loosening inner articulations, has nevertheless maintained a somewhat consistent profile. As we see in this collection, the numerous conceptions and theories advanced in the various phases of reinterpretations have remained identifiable with phenomenology.
Logic Synthesis for Compositional Microprogram Control Units
In this book control algorithms are represented by the linear graph-schemes of algorithms (GSA), where the number of operator vertices is not less than 75% of the total number of all algorithm vertices. A special class of control units named as compositional microprogram control units (CMCU) is proposed as the best way for interpretation of linear control algorithms.
Lines of Inquiry in Mathematical Modelling Research in Education
The book addresses the “balancing act” between developing students’ modelling skills on the one hand, and using modelling to help them learn mathematics on the other, which arises from the integration of modelling into classrooms. In addition the book highlights professional learning and development for in-service teachers, particularly in systems where the introduction of modelling into curricula means reassessing how mathematics is taught.
Lifelong Learning : Interpretations of an Education Policy in Europe
In Europe, the idea of Lifelong Learning has developed from an education policy to the most important pedagogic paradigm. The concept was created as an answer to the international education crisis, diagnozed by Philip H. Coombs in 1967. Since the European Year of Lifelong Learning in 1996, it has been regarded as an alternative to deal with the rapid social, political and economic changes of the modern world. Andrea Óhidy shows the genesis of the concept and its development towards a pedagogic paradigm. She investigates the relations between the concept of Lifelong Learning and school education and points out the most important links between Lifelong Learning and adult education.
