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Advances in sustainable materials and technology
Discusses numerous relevant areas and innovative technologies, such as key construction materials and production, materials with lower energy impact, production processes encouraging less use of ever-depleting natural raw materials, minimization of the generation of greenhouse gases, development of new, environmentally friendly materials and agents, characterization of the properties of construction materials, and methodologies applied in the building of structures.
Advances in Mechanics of Materials for Environmental and Civil Engineering
Deals with both mathematical modeling and experimental studies related to systems relevant for various civil engineering fields. The book addresses several key topics, including artificial intelligence applied to the control and monitoring of construction site personnel, finite element models for endplate beam-to-column connections under various load conditions, random functionally graded micropolar beams, and many others. The book explores the design and study of microstructures aimed at increasing the toughness and durability of novel materials in building and construction, based also on the re-utilization of residues and wastes of metallurgical industry produces.
Advances in frontier research on engineering structures
Focuses on the research of advanced structures and anti-seismic in civil engineering. It features the most cutting-edge research directions and achievements related to civil and structural engineering. Subjects in this book include: ·Engineering Structure and Seismic Resistance ; ·Structural Mechanics Analysis ; Components and Materials ;·Structural Seismic Design ; 3D Printing Concrete ; Other Related Topics ; The works of this book promote development of civil and structural engineering, resource sharing, flexibility, and high efficiency.
Advances in bricks and blocks for building construction
Reviews the current state of bricks and blocks; their manufacture, properties and applications in the building construction sector.
Advances in Assessment and Modeling of Earthquake Loss
Originates from an international workshop organized by Turkish Natural Catastrophe Insurance Pool (TCIP) in November 2019 that gathered renown researchers from academia, representatives of leading international reinsurance and modeling companies as well as government agencies responsible of insurance pricing in Turkey. The book includes chapters related to post-earthquake damage assessment, the state-of-art and novel earthquake loss modeling, their implementation and implication in insurance pricing at national, regional and global levels, and the role of earthquake insurance in building resilient societies and fire following earthquakes. The rich context encompassed in the book makes it a valuable tool not only for professionals and researchers dealing with earthquake loss modeling but also for practitioners in the insurance and reinsurance industry.
Advanced structural mechanics : An introduction to continuum mechanics and structural mechanics
In recent years an increasing emphasis has been placed on numerically based methods of structural analysis. This has been reflected in the production of structural mechanics texts that are orientated towards particular numerical methodologies, especially the finite element method. Whilst this approach serves the needs of potential research' engineers, a concentration on the numerical analysis aspects of structural mechanics is of less relevance to professional' engineers, who are likely to be concerned with the use and interpretation of numerical analyses, but not in the development of the methodologies.
Adaptive Strategies for Water Heritage: Past, Present and Future
This book, building on research initiated by scholars from the Leiden-Delft-Erasmus Centre for Global Heritage and Development (CHGD) and ICOMOS Netherlands, presents multidisciplinary research that connects water to heritage.
Active Rheology Control of Cementitious Materials
The research presented here develops a new method of actively controlling the rheology of fresh concrete during casting operations by incorporating specially designed responsive components. This results in real-time changes to the rheological behaviour of the cementitious material, allowing the user to intervene actively after the cementitious material has left the mixing phase. This newly gained agility contributes to increased processing speed and placement reliability in the case of traditional casting methods and can also facilitate advanced 3D concrete printing. The different routes followed to achieve this Active Rheology Control are explained within.
A Modern Course in Aeroelasticity
In this new edition, the fundamental material on classical linear aeroelasticity has been revised. Also new material has been added describing recent results on the research frontiers dealing with nonlinear aeroelasticity as well as major advances in the modelling of unsteady aerodynamic flows using the methods of computational fluid dynamics and reduced order modeling techniques.
3D Recording and Interpretation for Maritime Archaeology
Includes recording and analysis of maritime archaeology through emerging technologies, including both practical and theoretical contributions. Topics include photogrammetric recording, laser scanning, marine geophysical 3D survey techniques, virtual reality, 3D modelling and reconstruction, data integration and Geographic Information Systems. This convergence of digital technologies such as underwater photography and photogrammetry, 3D sonar, 3D virtual reality, and 3D printing has highlighted a pressing need for these new methodologies to be considered together, both in terms of defining the state-of-the-art and for consideration of future directions.
Mathematical Formulas for Economists
The present collection of formulas has been composed for students of economics or management science at universities, colleges and trade schools. It contains basic knowledge in mathematics, financial mathematics and statistics in a compact and clearly arranged form. This volume is meant to be a reference work to be used by students of undergraduate courses together with a textbook and by researchers in need of exact statements of mathematical results. People dealing with practical or applied problems will also find this collection to be an efficient and easy-to-use work of reference.
Mathematical and Statistical Methods in Insurance and Finance
The interaction between mathematicians and statisticians reveals to be an effective approach to the analysis of insurance and financial problems, in particular in an operative perspective. The Maf2006 conference, held at the University of Salerno in 2006, had precisely this purpose and the collection here published gathers some of the papers presented at the conference and successively worked out to this aim. They cover a wide variety of subjects in insurance and financial fields, all treated in light of the successful cooperation between the two quantitative methods.
Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland.
Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics
This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on topics such as matching, belief elicitation, repeated games, prospect theory, probabilistic choice, macro experiments, and statistical analysis Participatory experiments that connect behavioral theory and laboratory research Largely self-contained chapters that can each be covered in a single class Guidance for instructors on setting up classroom experiments, with either hand-run procedures or free online software End-of-chapter problems, including some conceptual-design questions, with hints or partial solutions provided
Marketing the Arts : Breaking Boundaries
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker
Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Market segmentation analysis : Understanding it, doing it, and making It useful
Offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.
Market engineering : Insights from two decades of research on markets and information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development.
