Refine Results
Sort By
From
To
Page 12
Page 12
Accounting and Statistical Analyses for Sustainable Development : Multiple Perspectives and Information-Theoretic Complexity Reduction
In this book Claudia Lemke develops a comprehensive Multi-Level Sustainable Development Index (MLSDI) that is applicable to micro, meso, and macro objects by conducting methodological and empirical research.
A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
A Structural Framework for the Pricing of Corporate Securities : Economic and Empirical Issues
This book is the first comprehensive treatment, of structural credit risk models for the simultaneous and consistent pricing of corporate securities. Through the development of a flexible economic framework based on the firm's EBIT, the reader is taken from the economic principles of firm value models to the empirical implementation. Analytical solutions are provided, if EBIT follows an arithmetic or geometric Brownian motion.
(R)Evolution : Organizations and the Dynamics of the Environment
Investigates the possible changes needed for industrial organizations to adapt to and remain competitive in their ever evolving environment. (R)Evolution’s main area of contribution to these very complex issues is embedded in the work’s ambitious attempt to borrow from evolutionary biology and genetics not only metaphors but also concepts and models to be adapted to the management of business organizations. The work provides us with a comprehensive vision of adaptation and variation in the business community, integrating various intellectual inputs which are based on an evolutionary vision of economic behavior. Using an extensive study of the literature in management science, and applying new models and methodologies in numerous case studies, Dekkers draws many insightful conclusions including the claim that companies often evolve slower than generally expected. Furthermore the research calls into question the effectiveness of the common practice of corporate reorganization. Embracing and merging most major contemporary developments in the theories of change into a comprehensive integrated approach, (R)Evolution is an invaluable resource for researchers specializing in the management of technological change.
Launching the imagination : A comprehensive guide to two-dimensional design
Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Through an immersion in 2D, 3D, and 4D concepts and possibilities, students develop visual thinking strategies that will serve them throughout their studies and their careers. They discover that design is deliberate—a process of exploring a wide range of solutions and choosing the most promising option for development. They are encouraged to analyze each resulting solution thoughtfully in order to produce the clearest and most inventive solution to each assignment.
Architectural lighting design : A practical guide
Answers these questions and more in a comprehensive introduction to the design, application and techniques of lighting interior spaces. Using real examples of successful lighting schemes, experienced designer Admir Jukanovic explains the fundamentals of lamps and luminaires, and how to meet the requirements of a design brief. Topics include treatments and techniques for lighting designs; tips for understanding the deliverables and fulfilling brief; the five project phases, from concept to commission and the common pitfalls to avoid when using artificial lighting in architecture.
Architectural graphics ; 6th ed.
Offers a comprehensive introduction to using graphic tools and drafting conventions to translate architectural ideas into effective visual presentations, using hundreds of the author's distinctive drawings to illustrate the topic effectively. Includes new information on orthographic projection in relation to 3D models, and revised explanations of line weights, scale and dimensioning, and perspective drawing to clarify some of the most difficult concepts. New examples of modern furniture, APA facilities, and presentation layout provide more up-to-date visuals, and the Reference Center features all new animations, videos, and practice exercises. Architectural graphics are key tools for conveying design through representation on paper or on screen, and this book is the ultimate guide to mastering the skill, then applying your talent to create more effective design communication.
Architectural drafting and design
Ideal book for all architectural drafters and CAD operators, whether beginning, intermediate, or advanced. An important feature of this best--seller is its step--by--step instructions for the design and layout of each type of drawing associated with a complete set of architectural plans, with projects that can be completed using either CAD or manual drawing methods. The basics of residential design, commercial drafting, basic materials used for construction, common construction methods, and drawings typically associated with commercial construction are all covered in this comprehensive book, which is written to meet the most recent editions of IRC and IBC. Readers will be introduced to the various types of projects that a designer or architect is likely to complete during the actual design process and will gain the knowledge needed to complete the drawings required by most municipalities to obtain a building permit for a single--family residence.
Mack Scogin Merrill Elam : Knowlton Hall
Mack Scogin Merrill Elam Architects/Knowlton Hall provides a comprehensive look at this impressive new work using sketches, models, renderings, working drawings, and photographs. it is accompanied by commentaries from the architects and critics who explore both the technical and contextual elements of the work
Building performance analysis
presents a comprehensive and systematic overview of the subject. It provides a working definition of building performance, and an in-depth discussion of the role building performance plays throughout the building life cycle. The book also explores the perspectives of various stakeholders, the functions of buildings, performance requirements, performance quantification (both predicted and measured), criteria for success, and the challenges of using performance analysis in practice. Assembles the current body of knowledge on building performance analysis in one unique resource Offers deep insights into the complexity of using building performance analysis throughout the entire building life cycle, including design, operation and management Contributes an emergent theory of building performance and its analysis
Building information modeling : BIM in current and future practice
Thought leaders from universities and professional practice composed essays exploring BIM's potential to improve the products and processes of architectural design including the structure and content of the tools themselves. These authors provide insights for assessing the current practice and research directions of BIM and speculate about its future. Design Thinking and BIM BIM Analytics Comprehensive BIM Reasoning with BIM Professional BIM BIM Speculations
Best of detail : Holz / wood
Brings together highlights from DETAIL about wood as a material. Besides a theoretical basis, the publication also offers a comprehensive section on projects, ranging from experiments to elaborate details, which provides abundant inspiration and examples of successful architectural design using wood.
Architecture : the whole story
From ancient and classical masterpieces to contemporary, cutting-edge buildings, architecture has defined our world throughout history. Drawing its examples from all around the globe, Architecture: The Whole Story is a richly illustrated and comprehensive account of the architects, plans, designs and constructions that over the centuries have most engaged our minds, inspired our imaginations and raised our spirits. For everyone who has ever wished for greater insight into the art of building design, Architecture: The Whole Story provides the analytical tools to appreciate to the fullest the variety of architectural achievement and the built environment in the world.
Alvar Aalto and the future of architecture
Exposes dialogue between history, theory, design, construction, technology, and sensory experience by means of digital simulations that enhance the assessment and values of our material choices. It offers a critical look to the past to inspire the future. This new edition looks to Alvar Aalto as the primary protagonist for channeling discussions related to these topics. Architects like ALA, Shigeru Ban, 3XN, Peter Zumthor, and others also play the role of contemporary guides in this review. The work of Aalto and selected contemporary architects, along with computer modeling software, showcase the importance of comprehensive design.
21st century villa
People's everchanging lifestyles bring about more and more requirements for the overall qualities of houses, and the demands for residences have marched towards the psychological dimension and cultural sphere. Consequently, there arise new design trends and new requirements for environment, material selection and design concept. The design projects in this book lead readers to perceive the comfort and cosiness of the natural space. The designers of these projects have created more natural, and convenient living spaces in the most natural and purest design languages, giving them a comprehensive and vivid explanation of the architecture design concept that buildings are created for people.
Kuby Immunology
Presents an up-to-date and comprehensive introduction to the principles and findings of immunology. It contains full-colour illustrations, study questions, study aids and much more
Mathematical Epidemiology
Based on lecture notes of two summer schools with a mixed audience from mathematical sciences, epidemiology and public health, this volume offers a comprehensive introduction to basic ideas and techniques in modeling infectious diseases, for the comparison of strategies to plan for an anticipated epidemic or pandemic, and to deal with a disease outbreak in real time. It covers detailed case studies for diseases including pandemic influenza, West Nile virus, and childhood diseases. Models for other diseases including Severe Acute Respiratory Syndrome, fox rabies, and sexually transmitted infections are included as applications. Its chapters are coherent and complementary independent units. In order to accustom students to look at the current literature and to experience different perspectives, no attempt has been made to achieve united writing style or unified notation.
Martingale Methods in Financial Modelling
This book provides a comprehensive, self-contained and up-to-date treatment of the main topics in the theory of option pricing. The first part of the text starts with discrete-time models of financial markets, including the Cox-Ross-Rubinstein binomial model. The passage from discrete- to continuous-time models, done in the Black-Scholes model setting, assumes familiarity with basic ideas and results from stochastic calculus. However, an Appendix containing all the necessary results is included. This model setting is later generalized to cover standard and exotic options involving several assets and/or currencies. An outline of the general theory of arbitrage pricing is presented. The second part of the text is devoted to the term structure modelling and the pricing of interest-rate derivatives. The main emphasis is on models that can be made consistent with market pricing practice.
Mars, A Cosmic Stepping Stone : Uncovering Humanity’s Cosmic Context
The questions of our origin and cosmic abundance of life are among the compelling facing humanity. For all of the difficulties facing us however, the planet Mars may act as a cosmic stepping stone in uncovering the answers. This book examines these issues in one of the comprehensive treatments about Mars and our legacy of engagement with it.
Maritime Spatial Planning : past, present, future
This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and practice, the volume draws together several strands of interdisciplinary research, reflecting on the history of MSP as well as examining current practice and looking towards the future. The authors and contributors examine MSP from disciplines as diverse as geography, urban planning, political science, natural science, sociology and education; reflecting the growing critical engagement with MSP in many academic fields. This innovative and pioneering volume will be of interest and value to students and scholars of maritime spatial planning, as well as planners and practitioners.
