Electronic Books

Total Books: 1 - 15 /15
A Twenty-First Century Guide to Aldersonian Marketing Thought

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...

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AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

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Advanced Introduction to Marketing Strategy / George S. Day

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

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Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

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Handbook of Research Methods for Marketing Management / Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle

Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...

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Key Account Management in Business-to-Business Markets

In times of fierce competition in business-to-business markets strong and economically sound business relationships with ...

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Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

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Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

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Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

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Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

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Product Management in Practice : A Practical, Tactical Guide for Your First Day and Every Day After / Matt LeMay

With this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...

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Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen

Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...

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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...

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Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat

Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...

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Total Books: 1 - 15 /15