Electronic Books

Total Books: 1 - 20 /27

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...

Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...

Provides a wide range of paradigmatic and theoretical substantive research articles in management research.

Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...

Compiles proven strategies and information on civil engineering education and the skills necessary for successful practice ...

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...

Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...

This book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...

Enhances learning about complex project management principles and practices through the introduction and discussion of a ...

Public sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...

Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

The project management profession continues to grow and mature, but is at risk of excluding those who don’t fit the mould. ...

Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness ...

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...

A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...

Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...

Total Books: 1 - 20 /27