Electronic Books

Total Books: 1 - 20 /332

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...

Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...

Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...

The Industrial Conference on Data Mining ICDM-Leipzig was the sixth event in a series of annual events which started in 2000. ...

ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...

This book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...

Provides a wide range of paradigmatic and theoretical substantive research articles in management research.

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...

Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...

This book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...

Total Books: 1 - 20 /332