Electronic Books

Total Books: 1 - 20 /40

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Advertising culture and translation : from colonial to global / Renato Tomei; Rosanna Masiola Rosini; Matteo Baraldo

A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Digital Marketing Outreach : The Future of Marketing Practices / Kavita Sharma, Swati Aggarwal

Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...

E-Commerce and Web Technologies

This book contains sections on recommender systems, business process / design aspects, mobile commerce, security and e-payment, ...

E-Commerce and Web Technologies

This book contains sections on recommender systems, business process / design aspects, mobile commerce, security and e-payment, ...

Eric Sink on the Business of Software

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...

Eye Tracking Methodology: Theory and Practice

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...

Eye Tracking Methodology: Theory and Practice

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...

Fresh Dialogue Five

This book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.

Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

Improving Healthcare

Improving Healthcare: A Dose of Competition systematically examines the American health care system from a competition-oriented ...

Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

International Advertising and Communication

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Neuroeconomia, Neuromarketing e Processi Decisionali

The book covers a sector, that of the application of modern neuroscience techniques to the fields of economics and marketing, ...

Total Books: 1 - 20 /40