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الصفحة 4
الصفحة 4
Launching & Building a Brand For Dummies
In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
Can We Talk? : Seven Principles for Managing Difficult Conversations at Work
This book offers guidance on how to create the right conditions for a meaningful discussion. The author identifies the seven key principles that enable both parties to gain a deeper understanding of what the other person may be thinking and will help establish their point of view more clearly: confidence, clarity, compassion, curiosity, compromise, credibility, courage.
Behavioral finance and your portfolio : A navigation guide for building wealth
Designed for investors who are serious about maximizing their gains, in this book you’ll discover how to: ● Take control of your decision-making—even when challenging markets push greed and fear to intolerable levels ● Reflect on how to make investment decisions using data-backed and substantiated information instead of emotion and bias ● Counter deep-seated biases like loss aversion, hindsight and overconfidence with self-awareness and hard facts ● Identify your personal investment psychology profile, which you can use to inform your future financial decision making
Artificial intelligence for business : A roadmap for getting started with AI
Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist.
AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
AI and the future of banking
Across its entire breadth and depth, the banking industry is at the forefront of investigating Advanced Analytics and AI technology for use in a broad range of applications, such as customer analytics and providing wealth advice for clients. AI and the Future of Banking provides new and established banking industry professionals with the essential information on the implications of data and analytics on their roles, responsibilities and personal career development.
A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour : An Empirical Analysis of German Medium-Sized Companies
Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence them. Early warning which comprises scanning and interpretation plays an important role in this process. Whereas the traditional contingency approach considers early warning as a part of the organizational structure, the extended contingency theory assumes the additional influence of an individual’s personality on early warning. Andreas Kirschkamp empirically analyses the early warning behavior of Chief Executive Officers in German medium-sized companies. First, he presents the design variables of early warning, then the influencing contingency variables. On the basis of the scholarly research on psychological and contingency theory, the author deduces hypotheses and tests them. The results show that early warning behavior is not only influenced by traditional contingency variables but also by personal attitudes.
101 Ways to Save Money on Your Tax - Legally! 2022-2023
Tax laws are constantly changing, but you don’t have to pore over piles of legislation to file your tax accurately and completely — that’s what Mr. Taxman is here for. Don’t let yourself become one of the people who overpay. Find out what you actually owe, and prepare for even better savings next year. This guide removes the stress and confusion from tax season and helps you file on time with no mistakes. Whether you're an individual, married couple,
Avengers assemblel : Critical perspectives on the marvel cinematic universe
We are living in the age of the superhero and we cannot deny it. 'Avengers Assemble!' is a vibrant and theoretically informed interrogation of one of the defining and most financially successful film franchises of the new millennium
Lives in Architecture : Terry Farrell
Offering a compelling personal account of his life in architecture as an influential postmodern designer, architect-planner and principal of a leading global practice, this autobiography includes anecdotes and invaluable insights into Terry’s life and work from the 1940s to the present day. An inside view of what it’s like to be an architect at the top of his profession, this book also highlights what it takes to develop a successful international practice. Offers the inside view of what it is like to be an architect at the top of his profession, including insights into the defining projects and watershed moments of Sir Terry Farrell's career Provides the inside story on some of Terry Farrell’s most significant buildings and projects, including Charing Cross Station, The MI6 Building, Alban Gate and Beijing South Railway Station. Abundantly illustrated with over 80 images, including personal photos and images of key buildings.
Basics Barrier-Free Planning - Basics
Buildings are not conceived solely with average people in mind; they offer a protective shell for everyone. BASICS Barrier-free Planning improves our understanding of the needs of people with disabilities such as limited mobility or impaired vision, children, and the elderly, all of whom have special requirements when using a building. The book presents possibilities for designing buildings and their spaces so they can be used by everyone.
Affordable housing for smart villages
Initiates a fresh discussion of affordability in rural housing set in the context of the rapidly shifting balance between rural and urban populations. It conceptualises affordability in rural housing along a spectrum that is interlaced with cultural and social values integral to rural livelihoods at both personal and community level. Developed around four intersecting themes: explaining houses and housing in rural settings; exploring affordability in the context of aspirations and vulnerability; rural development agendas involving housing and communities; and construction for resilience in rural communities, the book provides an overview of some of the little understood and sometimes counter-intuitive best practices on rural affordability and affordable housing that have emerged in developing economies over the last thirty years.
A Pattern Language : Towns, Buildings, Construction
In this volume, 253 archetypal patterns consisting of problem statements, discussions, illustrations, and solutions provide lay persons with a framework for engaging in architectural design.
100% Evil
This professional work led to a personal passion, and so the illustrators chose to draw a small series on rosier subjects like maps and love. But as the world around them grew darker, they decided to explore the other end of the emotional spectrum and devote themselves to evil. 100% Evil is the result: a thoughtful, comical, andat timesjoyful book that just goes to show that sometimes it's good to be bad.
Map-based Mobile Services : Design, Interaction and Usability
It addresses methods and techniques for topics that range from design and rendering, context modelling, personalisation, multimodal interaction to usability test. Instead of striving for a seamless coverage of all essential theoretical and technical issues with an equal depth and extent, we attempt to pinpoint a number of research highlights and representative development activities at universities, research institutions and so- ware industry. The operational prototypes and platforms reported in the book are on the one hand outcome and feasibility proof of various approaches. On the other hand, they serve as a new starting point for the refinement of user interfaces and iterative usability tests.
Managing Diversity in Intergovernmental Organisations
Intensifying worldwide environmental changes as well as political, cultural, religious, and economic crises have made intergovernmental organisations (IGOs) important instruments in international and global cooperation. In order to cope with their diverse stakeholders, it is more imperative than ever for intergovernmental organisations to engage in personnel policy on an international scale. Successful diversity management is an essential prerequisite for organisational performance, conflict management, and dynamics of IGOs. Björn A. Peters examines the challenges of diversity and managing diversity in IGOs on the basis of the Mekong River Commission case study.
Making a Difference in Teacher Education Through Self-Study : Studies of Personal, Professional and Program Renewal
The book presents research on 15 different teacher education programs and describes individual renewal efforts. The stories -- including both the successes and challenges -- are inspiring and informative. In this age of accountability these teacher educators have used a range of research methods to gather data on their work and in turn used it to guide future decisions. The text includes examples of both large scale research and individual efforts. The common thread among the authors is a commitment to "walking the talk."
Low-Cost Approaches to Promote Physical and Mental Health : Theory, Research, and Practice
Most physical and mental health professionals will agree that their time, space, and funds are generally in short supply, even under optimal conditions. Their participants (clients or patients), too, will admit to similar deficits of time and patience, even with optimal motivation. Overburdened mental health facilities are trying to cope with limited budgets and overworked and underpaid personnel. Low-Cost Approaches to Promote Physical and Mental Health addresses both sides of this shortfall by offering either self-administered or easily administered verbal and non-verbal interventions designed to promote positive health behaviors while requiring little or no outside funding.
Logos of phenomenology and phenomenology of the logos ; Book Two : The Human Condition in-the-Unity-of-Everything-there-is-alive Individuation, Self, Person, Self-determination, Freedom, Necessity
The Human Condition-in-the-unity-of-everything-there-is-alive, under whose aegis the present selection of essays falls, offers the urgently needed new approach to reinvestigating humanness. While recent advances in the neurosciences, genetics and bio-engineering challenge the traditional abstract conception of "human nature", indicating its transformability, thus putting in question the main tenets of traditional philosophical anthropology, in the new perspective of the Human Creative Condition the human individual is seen in its emergence and unfolding within the dynamic networks of the logos of life, and within the evolution of living types.
