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الصفحة 32
الصفحة 32
A Short Course in Geology for Civil Engineers
Explains the process of ground formation - what it is made of and how it behaves as an engineering material. This enables the civil engineer to work from a few first principles to determine if the ground is an asset or a hazard. It focuses on the tectonic plate mechanisms that give rise to the geology of our planet and describes the way these create hazards such as volcanic eruptions, earthquakes and tsunamis. The authors state that groundwater can be both a resource and a hazard and through this book they provide an overview of the origins of geomaterials.
A Guide to Fluid Mechanics
The theory is explained using ordinary and accessible language, where fluid mechanics is presented in analogy to solid mechanics to emphasize that they are all the application of Newtonian mechanics and thermodynamics. All the informative and helpful illustrations are drawn by the author, uniting the science and the art with figures that complement the text and provide clear understanding.
A Generalization of Bohr-Mollerup's Theorem for Higher Order Convex Functions
This book develops a far-reaching generalization of Bohr-Mollerup's theorem to higher order convex functions, along lines initiated by Wolfgang Krull, Roger Webster, and some others but going considerably further than past work. In particular, this generalization shows using elementary techniques that a very rich spectrum of functions satisfy analogues of several classical properties of the gamma function, including Bohr-Mollerup's theorem itself, Euler's reflection formula, Gauss' multiplication theorem, Stirling's formula, and Weierstrass' canonical factorization.
3D Recording and Interpretation for Maritime Archaeology
Includes recording and analysis of maritime archaeology through emerging technologies, including both practical and theoretical contributions. Topics include photogrammetric recording, laser scanning, marine geophysical 3D survey techniques, virtual reality, 3D modelling and reconstruction, data integration and Geographic Information Systems. This convergence of digital technologies such as underwater photography and photogrammetry, 3D sonar, 3D virtual reality, and 3D printing has highlighted a pressing need for these new methodologies to be considered together, both in terms of defining the state-of-the-art and for consideration of future directions.
Mathematical Formulas for Economists
The present collection of formulas has been composed for students of economics or management science at universities, colleges and trade schools. It contains basic knowledge in mathematics, financial mathematics and statistics in a compact and clearly arranged form. This volume is meant to be a reference work to be used by students of undergraduate courses together with a textbook and by researchers in need of exact statements of mathematical results. People dealing with practical or applied problems will also find this collection to be an efficient and easy-to-use work of reference.
Mathematical Formulas for Economists
This collection of formulas constitutes a compendium of mathematics for eco nomics and business. It contains the most important formulas, statements and algorithms in this significant subfield of modern mathematics and addresses primarily students of economics or business at universities, colleges and trade schools. But people dealing with practical or applied problems will also find this collection to be an efiicient and easy-to-use work of reference. First the book treats mathematical symbols and constants, sets and state ments, number systems and their arithmetic as well as fundamentals of com binatorics. The chapter on sequences and series is followed by mathematics of finance, the representation of functions of one and several independent vari ables, their differential and integral calculus and by differential and difference equations. In each case special emphasis is placed on applications and models in economics. The chapter on linear algebra deals with matrices, vectors, determinants and systems of linear equations. This is followed by the representation of struc tures and algorithms of linear programming. Finally, the reader finds formu las on descriptive statistics (data analysis, ratios, inventory and time series analysis), on probability theory (events, probabilities, random variables and distributions) and on inductive statistics (point and interval estimates, tests). Some important tables complete the work.
Material Flow Management : Improving Cost Efficiency and Environmental Performance
The implementation of material flow management offers enterprises a high potential for realizing new economic competitive advantages. The eco-efficient optimization of material flows aims at reducing costs while simultaneously achieving long-term sustainability with regard to ecological and societal aspects. Knowledge of existing methods and the latest trends is a key prerequisite for successfully implementing, refining and disseminating material flow management approaches.
Mass Customization : Challenges and Solutions
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
Marketing the Arts : Breaking Boundaries
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker
Marketing for Sustainable Development : Rethinking Consumption Models
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
Marketing communications in emerging economies ; Vol. II : Conceptual issues and empirical evidence
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention.
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Marketing 5.0 : Technology for Humanity
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models.
Market-Conform Valuation of Options
we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative whose value at any settlement date is determined by the value of one or more other underlying assets, e. g. , forwards, futures, plain-vanilla or exotic options with European or American-style exercise features. Market-conform pricing means that prices of existing actively traded securities are taken as given, and then the set of equivalent martingale measures that are consistent with the initial prices of the traded securities is derived using no-arbitrage arguments.
Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.
Market engineering : Insights from two decades of research on markets and information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development.
Mapping Sustainability : Knowledge e-Networking and the Value Chain
Our underlying objectives are to contribute to the provision, mana- ment, and sharing of knowledge, and to enhance the value of knowledge and its uses by different constituencies in diverse contexts and at different stages of development. The central theme of this book, connecting its different parts, is about ways of transcending critical barriers to the effective uses of knowledge and e-networking. Of special relevance is the development of new approaches to the provision and transmission – from local sources to global networks and from global sources to local networks. In many ways, this is a book of theory and methods, as well as policy and performance.
Managing the Digital Transformation : Aligning Technologies, Business Models, and Operations
Provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) involved and details the impact, the decision-making process, and the interplay between technologies, business models, and operations.
Managing public services : Making informed choices
Chapters provide a valuable frame of reference for the 21st-century manager of public services by assessing the renewal of existing practices such as strategic costing, performance management, digitization and procurement and innovations in management practices, including branding, Lean Management, resilience and risk management. The book suggests that, as the management of public services is imbued with financial, social, economic and political uncertainties, management needs to be flexible and responsive to new ideas and practices to fulfil its purpose. This book ultimately supports the reflective manager, those who think about their job and are open to new ideas on how their job can be done better, by revisiting existing practices and examining innovations in public management.
Managing Information Systems Security and Privacy
The book deals with the management of information systems security and privacy, based on a model that covers technological, organizational and legal views. This is the basis for a focused and methodologically structured approach that presents "the big picture" of information systems security and privacy, while targeting managers and technical profiles. The book addresses principles in the background, regardless of a particular technology or organization. It enables a reader to suit these principles to an organization's needs and to implement them accordingly by using explicit procedures from the book. Additionally, the content is aligned with relevant standards and the latest trends.
