تحسين النتائح
ترتيب حسب
من
الى
الصفحة 3
الصفحة 3
Big Data : A Road Map for Successful Digital Marketing
Explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
Big Data : A Road Map for Successful Digital Marketing
Explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
Automotive production systems and standardisation : From Ford to the case of Mercedes-Benz
The introduction of the Mercedes-Benz Production System (MPS) is exemplary of a trend within the automotive industry: the creation and introduction of company-specific standardised production systems. This book contributes to the debate about production systems by examining the social and economic implications of the role of standardisation in production systems. In this context it addresses three core issues: First, the driving forces behind the changing forms and functions of standardisation and the role of institutions therein. Second, the impact of standardisation on the evolution of automotive production systems. Third, based on the author's own empirical research conducted over a three year period at the Mercedes-Benz plant Stuttgart-Untertürkheim/Germany, the book examines the influence of standardisation on the work of actors on the shop floor in terms of organisational learning processes and the regulation of work.
Asian economy and finance : A post-crisis perspective
Topicality of Asian economy has refused to fade for almost four decades; if anything it has been levitating. The Asian economy has changed markedly since the economic and financial crisis of 1997-1998 and is continuing to evolve. As a scholarly subject matter, Asian economy has not stopped attracting academicians, policy mandarins, decision makers in the arena of business and students of Asian economy. The Asian crisis was a cataclysmic event for the region and brought to the surface several systemic limitations, like those in the financial sector, corporate governance, regulatory oversight, legal framework, and exchange rate management. Managers of Asian economy need to get to the bottom of these acutely problematical systemic issues. Additionally, Asian economies need to change with the demands of time and devise their post-crisis development strategy. Asia’s growth model, that served it so well for four decades, is overdue for renewal so that it can re-strengthen its bonds with the ever-evolving regional and global economic reality. The old growth model is likely to be less relevant and effective in the post-crisis future of the Asian economies. It is sure to run into the wall of diminishing returns.
Analysis, Control and Optimization of Complex Dynamic Systems
Analysis, Control and Optimization of Complex Dynamic Systems gathers in a single volume a spectrum of complex dynamic systems related papers written by experts in their fields, and strongly representative of current research trends. Complex systems present important challenges, in great part due to their sheer size which makes it difficult to grasp their dynamic behavior, optimize their operations, or study their reliability. Yet, we live in a world where, due to increasing inter-dependencies and networking of systems, complexity has become the norm. With this in mind, the volume comprises two parts. The first part is dedicated to a spectrum of complex problems of decision and control encountered in the area of production and inventory systems. The second part is dedicated to large scale or multi-agent system problems occurring in other areas of engineering such as telecommunication and electric power networks, as well as more generic context.
Advertising management : Concepts, theories, research and trends
Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
Advances in management research : Emerging challenges and trends
Provides a wide range of paradigmatic and theoretical substantive research articles in management research.
Advanced Trends in ICT for Innovative Business Management
Contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics.
Accounting and auditing small and medium-sized practices : Transformative capabilities in a rapidly changing society
Addresses recent trends, developments, and future of accounting and auditing of small and medium-sized practices (AASMPs) in the public and private sectors.the book has three main objectives: firstly, to provide an analysis of how different societal trends, including digitalization, impact AASMPs and what role education and training play in proactive adaptation to those trends; secondly, to outline major scenarios for global AASMP development by 2035; and thirdly, to offer a conceptual framework for better understanding of AASMPs' dynamic and transformative capabilities that are necessary to create sustained competitive advantage in a rapidly changing society. beyond presenting a conceptual framework, this book also offers a discussion of future scenarios for AASMPs' development and their role in the global economic development.
Complete color harmony : Expert color information for professional color results
A colour reference for all types of designers, artists and anyone who used colour in their work or creative pursuits. Along with some basic colour theory, the guide provides hundreds of one, two, and three-colour combinations selected to reflect a range of moods and adjectives. It includes information on creating special effects using metallic and fluorescent colour palettes, as well as a section devoted to the psychology of colour. The authors help readers determine their best colours and suggest why some colours may inspire creativity while others don't. The book also includes two colour palette sections reflecting black and white as the colour base, along with an expanded and updated colour trends sections that discusses trends and how they are predicted, giving advice on how to be a trend spotter.
Bioclimatic housing : Innovative designs for warm climates
In the search for sustainable architecture, there is growing interest in the relationship between nature and design. In this context, Bioclimatic Housing covers creative, vernacular architecture to present both the theory and practice of innovative, low-energy architecture.The book interweaves the themes of social progress, technological fixes and industry transformation within a discussion of global and country trends, climate types, solutions and technologies. this is a truly international and authoritative work, providing an essential primer for building designers, builders, developers and advanced students in architecture and engineering.
Architectural interior lighting
Essential guide to creating well-lit, visually appealing interior spaces. The book begins with an overview of light and color theory, lighting fundamentals, and design principles. It then covers artificial, natural, decorative, and professional lighting in interior design, as well as standards and regulations, controls and systems, sustainable lighting, energy efficiency, light pollution reduction, and the use of environmentally friendly materials. With a focus on practical applications and real-world examples, this book provides readers with the tools and knowledge necessary to achieve their design goals while considering the latest trends and techniques in the field. A valuable resource for professionals and students in architecture and lighting design, it will also appeal to anyone interested in creating visually stunning and functional interior spaces.
Architecture in context : Designing in the Middle East
Provides a foundation for understanding the critical context of architecture and design in this region. It does this by: presenting a practical overview of architectural know-how in the Middle East, and its potential for cultivating a sense of place introducing local architectural vocabularies and styles, and how they can still be reactivated in contemporary design exploring the cultural and contextual meaning of forms as references that may influence contemporary architecture discussing important discourses and trends in architecture that allow a rethinking of the current global/local dichotomy.
21st century villa
People's everchanging lifestyles bring about more and more requirements for the overall qualities of houses, and the demands for residences have marched towards the psychological dimension and cultural sphere. Consequently, there arise new design trends and new requirements for environment, material selection and design concept. The design projects in this book lead readers to perceive the comfort and cosiness of the natural space. The designers of these projects have created more natural, and convenient living spaces in the most natural and purest design languages, giving them a comprehensive and vivid explanation of the architecture design concept that buildings are created for people.
Mathematical Foundation of Geodesy : Selected Papers of Torben Krarup
This volume contains selected papers by Torben Krarup, one of the most important geodesists of the 20th century. His writings are mathematically well founded and scientifically relevant. In this impressive collection of papers he demonstrates his rare innovative ability to present significant topics and concepts. Modern students of geodesy can learn a lot from his selection of mathematical tools for solving actual problems. The collection contains the famous booklet "A Contribution to the Mathematical Foundation of Physical Geodesy" from 1969, the unpublished "Molodenskij letters" from 1973, the final version of "Integrated Geodesy" from 1978, "Foundation of a Theory of Elasticity for Geodetic Networks" from 1974, as well as numerous trend setting papers on the theory of adjustment.
Magnetohydrodynamics : Historical Evolution and Trends
Magnetohydrodynamics (MHD) studies the interaction between the flow of an electrically conducting fluid and magnetic fields. It involves such diverse topics as the evolution and dynamics of astrophysical objects, thermonuclear fusion, metallurgy and semiconductor crystal growth, etc. Although the first ideas in magnetohydrodynamics appeared at the beginning of the last century, the "explosion" in theoretical and experimental studies occurred in the 1950s-60s. This state-of-the-art book aims at revising the evolution of ideas in various branches of magnetohydrodynamics (astrophysics, earth and solar dynamos, plasmas, MHD turbulence and liquid metals) and reviews current trends and challenges.
Macrocyclic Chemistry : Current Trends and Future Perspectives
Macrocyclic Chemistry: Current Trends and Future Perspectives illustrates essential concepts in this expanding research field covering both basic and applied studies. Written by well-known experts from around the world, the topics of the chapters range from new macrocyclic architectures with different functions and self-assembly processes through to the modeling and dynamics of such systems. The content also reflects on application possibilities in analytical chemistry, separation processes, material preparation and medicine. Thus this book serves as a creative source of research strategies and methodic tools.
Longer Life and Healthy Aging
Focuses on theoretical issues and empirical findings related to trends and determinants of healthy aging, including factors related to "healthy longevity" of the oldest-old, aged 80 and over. The group is the most rapidly increasing elderly sub-population and is most likely to need assistance in daily living in all countries. Chapters include both longitudinal and cross-sectional data from North America, Europe, and Asia in country-specific studies and cross-national comparisons. Part I focuses on the definition, components, concepts, measurements, and determinants of healthy aging, and discusses the trends and patterns of disability and healthy life expectancy at the macro level. Part II addresses individual healthy aging, including its biological and socio-demographic aspects. Part III focuses on issues concerning the family and healthy aging, and Part IV explores formal and informal care for healthy aging through governmental policy interventions and community service programs.
Liquid Crystalline Functional Assemblies and Their Supramolecular Structures
This book presents critical reviews of the present position and future trends in modern chemical research concerned with chemical structure and bonding. It contains short and concise reports, each written by the world's renowned experts.
