تحسين النتائح
ترتيب حسب
من
الى
الصفحة 3
الصفحة 3
Artificial Intelligence : Applications and innovations
It's about the science of artificial intelligence (AI). AI is the study of the design of intelligent computational agents. This book provides a valuable resource for researchers, scientists, professionals, academicians and students dealing with the new challenges and advances in the areas of AI and innovations. This book also covers a wide range of applications of machine learning such as fire detection, structural health and pollution monitoring and control. Provides insight into prospective research and application areas related to industry and technology / Discusses industry- based inputs on success stories of technology adoption / Discusses technology applications from a research perspective in the field of AI / Provides a hands- on approach and case studies for readers of the book to practice and assimilate learning
Civil engineering for disaster risk reduction
Brings together all diverse disciplines of civil engineering and related areas (for example, geotechnical engineering, water resources engineering, structural engineering, transportation engineering, environmental engineering, construction management, GIS, and remote sensing) towards a common goal of disaster resilience through an interdisciplinary approach. It contains methods and case studies focusing on civil engineering solutions to reduce the disaster risk. The book contents are aligned in line with the priorities set by UN-Sendai Framework for Disaster Risk Reduction and UN-SDGs to promote a global culture of risk-awareness and disaster reduction. The book will be a useful comprehensive reference for disaster risk reduction beneficial for engineering students, teaching faculty, researchers, industry professionals and policymakers.
Assessing Recent Soil Erosion Rates through the Use of Beryllium-7 (Be-7)
This book is the first comprehensive guideline for the beryllium-7 (Be-7) technique that can be applied to evaluate short-term patterns and budgets of soil redistribution in agricultural landscapes. While covering the fundamental and basic concepts of the approach, this book distinguishes itself from other publications by offering step-by-step instructions on how to use this isotopic technique effectively. It covers experimental design considerations and clear instruction is given on data processing. As accurate laboratory measurement is crucial to ensure successful use of Be-7 to investigate soil erosion, a full chapter is devoted to its specific determination by gamma spectrometry.
Adaptive Strategies for Water Heritage: Past, Present and Future
This book, building on research initiated by scholars from the Leiden-Delft-Erasmus Centre for Global Heritage and Development (CHGD) and ICOMOS Netherlands, presents multidisciplinary research that connects water to heritage.
Management models of digital transformation : Analysis and definition of success factors for the development of a management framework
Analyses and integrates existing approaches to managing and coordinating a digital transformation in order to identify relevant success factors of a digital transformation, serving as a basis for the development of a systematic framework for a management model of digital transformation. The analysis reveals ten success-critical focus areas of a digital transformation, which comprise numerous success factors: ‘Vision, goals, and strategies’, ‘Leadership’, ‘Communication’, ‘Digital culture and mindset’, ‘Digital platform’, ‘Partnership network’, ‘Capabilities, talents, and skills’, ‘Organization, coordination, and roles’, ‘Management methodologies’, and ‘Governance’.
Management in marketing communications ; Vol.22
Provides a comprehensive overview of the essential topics in the field of management in marketing communication. these substantial topics are examined and addressed by scholars from the marketing and management discipline. beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research.
Management by Missions : Connecting People to Strategy through Purpose
Offers practical tools and models underscored by years of rigorous research Evolves the traditional concept of 'mission' to a broader concept of purpose including larger societal needs Identifies the relationship between corporate culture and profit
Management : The Basics
Explains key aspects of management, including: business strategy and how to use it to meet goals; how successful marketing works; how organizations are structured and function; fundamentals of corporate finance; human resource management’s role in the management and development of people; the importance of knowledge and culture to management.management.
Knowledge Management and Management Learning : Extending the Horizons of Knowledge-Based Management
The book begins with an extended introduction and theoretical framework. Contributing authors have written chapters that add to both the framework and the practical consequences of knowledge management. These chapters suggest many lessons learned that will find considerable use in practice. Some of these chapters include an investigation of the "do’s and don’ts" virtual learning based on real-life cases, the use of design teams for group learning, the role of language and the creation of common ground between company and client, culture as a dynamic and non-linear constructed concept, innovation and knowledge management and more. The book offers an exceptional range of contributions within a developing paradigm. Within this context, the book illustrates why and how of knowledge management is important for companies.
Climate Smart Agriculture : Building Resilience to Climate Change
"The book uses an economic lens to identify the main features of climate-smart agriculture (CSA), its likely impact, and the challenges associated with its implementation. This book offers tools and insights for a range of stakeholders to help meet these challenges in the many forms they are manifested."
Business and Professional Ethics
Learn why ethical behavior is so important and how to recognize potential pitfalls that involve much more than memorizing rules. You master the skills to develop a corporate culture of integrity that maintains stakeholder support and enables directors and auditors to complete their jobs. You also learn how to use ethical strategies to make decisions, as this edition examines the latest information on governance scandals, legal liability and professional accounting and auditing issues.
Bright modernity : Color, commerce, and consumer culture
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, This book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color.
Bioeconomy : Shaping the transition to a sustainable, biobased economy
This book defines the new field of "Bioeconomy" as the sustainable and innovative use of biomass and biological knowledge to provide food, feed, industrial products, bioenergy and ecological services. The chapters highlight the importance of bioeconomy-related concepts in public, scientific, and political discourse. Using an interdisciplinary approach, the authors outline the dimensions of the bioeconomy as a means of achieving sustainability.
Beyond Safety Training : Embedding Safety in Professional Skills
Investigates why, despite more and more resources devoted to safety training, expectations are not entirely met, particularly in the industrial sectors that have already achieved a high safety level. It not only reflects the most precious viewpoints of experts from different disciplines, different countries, with experiences in various industrial fields at the cutting edge of theories and practices in terms of safety, professionalization and their relationships. It also consolidates the positioning of the Foundation for an Industrial Safety Culture, highlighting what is currently considered at stake in terms of safety training, taking into account the system of constraints the different stakeholders are submitted to. It reports some success stories as well as elements which could explain the observed plateau in terms of outcome. It identifies some levers for evolution for at-risk industry and outlines a possible research agenda to go further with experimental solutions.
Arts, Sciences, and Economics : A Historical Safari
This book has a rather long-winding history. It is not like anything else the present author ever wrote, as all the rest is theoretical economics in a d- tinctively mathematical dress. For the emergence of the following pages, there are several people, - cept the author, who are to have the credit, or perhaps the blame.
Approaching consumer culture : Global flows and local contexts
This collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food.
Agriculture for Economic Development in Africa : Evidence from Ethiopia
This book explores the role of agriculture in long-term economic growth. With a particular focus on Ethiopia, the role of the state in igniting agricultural growth and in sustaining economic growth is highlighted as essential for low-income countries. Taking ideas from both economic history and development economics, the ability of Ethiopia and the rest of Africa to sustain recent rapid growth into something that can tackle the development agenda is discussed, alongside policy suggestions.
Agricultural value chains in India : Ensuring competitiveness, inclusiveness, sustainability, scalability, and improved finance
This book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability and access to finance) to analyse the efficiency of value chains of high value agricultural commodities in India. It is based on the understanding that agriculture is an integrated system that connects farming with logistics, processing and marketing. Farmer’s welfare being central to any agricultural policy makes it very pertinent to study how a value chain works and can be strengthened further to realize this policy goal.
Agricultural biodiversity and biotechnology in economic development
The topics addressed in this book are of vital importance to the survival of humankind. Agricultural biodiversity, encompassing genetic diversity as well as human knowledge, is the base upon which agricultural production has been built, and protecting this resource is critical to ensuring the capacity of current and future generations to adapt to unforeseen challenges. Agricultural biodiversity underpins the productivity of all agricultural systems and is particularly important for poor and food-insecure farmers, who maintain highly diverse production systems in response to the marginal and risky production conditions they operate under. Understanding the importance of agricultural biodiversity in the livelihoods of the food insecure and enhancing its performance through the use of a variety of tools, including biotechnology, is a critically important issue in the world today
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
